Business Development Coordinator

ERIC HANEY 410-***-**** ● ***********@*****.*** ● www.linkedin.com/in/ericahaney

EDUCATION

University of Maryland-College Park College Park, MD B.S. in Economics August 2017-August 2020

Howard Community College Columbia, MD

A.A. in General Studies January 2015-May 2017

Relevant Coursework: Statistics I and II, Econometrics I and II, Behavioral Economics, Advanced Entrepreneurial Opportunity Analysis WORK EXPERIENCE

BluShark Digital, LLC Washington, DC

Business Development Coordinator January 2020-May 2020

• Spoke directly with clients daily to help improve digital marketing campaigns to produce the most optimal ROI

• Developed and implemented legal marketing sales strategies and identifying new markets for BluShark Digital to enter

• Coordinated and arranged client events, meetings, appointments, and conferences with the Chief Strategy Officer

• Assisted with the preparation of SEO presentations and pitches for qualified leads

• Wrote and distributed agendas, SEO proposals, cost estimates, and briefing documents for internal and external meetings

• Created and maintained thousands of leads in the CRM Zoho and mail lists using Mailchimp BluShark Digital, LLC Washington, DC

Marketing Fellowship October 2019-January 2020

• Worked with the web development team to ensure various WordPress websites function correctly for SEO and SEM and proper display of data

• Analyzed data through platforms such as Google Analytics, Google Ads, and CallRail to adjust digital marketing campaigns

• Responsible for compiling 15-20 monthly client reports composed of 10-12 pages of data that highlighted KPIs

• Published three blogs on our website on SEO related topics and 10+ law-related blogs for client's websites Torch Marketing Solutions, LLC Stewartsville, NJ

Senior Marketing Consultant March 2019-October 2019

• Co-developed a digital marketing strategy seminar that has been utilized by over 40 political candidates and contributed to a 500% increase in sales

• Analyzed client digital marketing goals to build successful websites and email marketing campaigns focused on increasing user traffic

• Developed engaging digital marketing campaigns for businesses to increase brand awareness and traffic goals using industry-leading SEO techniques

• Developed and led an email marketing campaign focused on voter turnout which leveraged a highly targeted list of 50,000 email addresses

• Communicated weekly with clients across three states including business CEOs and politicians as the primary point of contact for projects Cumulus Media, Inc. Washington, DC

Promotions Intern January 2019-May 2019

• Researched, networked, and discovered compelling avenues to promote the Mix107.3 and WMAL brand

• Implemented custom post types, custom fields, plugins, and themes for our high-traffic WordPress sites (Mix107.3 and WMAL)

• Designed marketing materials to enhance our brands’ presence (flyers, booth design, PowerPoints, infographics, videos, etc.)

• Revamped social media accounts, including Facebook, Twitter, and Instagram, effectively increasing followers by 1,500+ and driving brand awareness Ocean City Beach Patrol Ocean City, MD

Surf Rescue Technician May 2018-August 2020

• Educated the public about safety at the Ocean City beaches visited by 4-6 million people each summer

• Responded to various emergencies including strokes and allergic reactions

• Demonstrated high standards of performance in teamwork, communication, and compassion Columbia Association Aquatics Columbia, MD

Site Manager May 2016-August 2017

• Led and oversaw a team of 25 of lifeguards daily to ensure the safety and cleanliness of facility serving tens of thousands of patrons annually

• Interpreted limited histories and used physical exams to identify potential underlying critical issues

• Utilized CES transaction software, a version of POS software catering to small-mid size businesses SKILLS

Computer: WordPress, Squarespace, Wix, Hubspot, Zoho, Mailchimp, Constant Contact, Google Analytics, Google Ads, and CallRail

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