Marketing Manager Social Media

MICHAEL BOYKINS, BS

Gilbert, AZ ***** l 480-***-**** l *******.*******@*****.***

Greater than 16+ years of experience in marketing and business management with the extensive knowledge of brand development and creative content.

Core Competencies:

Efficient Project Manager Great Leadership Ability

Experience Professional Writer (16 years) Passionate Creative

Strategic Marketer Quality Event Coordinator

Professional Experience

Marketing Manager

ABLA/AndersonBaron (Tempe, AZ) September 2018 – July 2020

●As the Marketing Manager and Lead Brand Developer at ABLA, I develop and implement the approved marketing plan, manage and coordinate all auxiliaries of the marketing department, as well as oversee all marketing media internal and external (public relations, client presentation, proposals, marketing events, community, etc.)

Technical Writer/Marketing Specialist

Illum Technology (Mesa, AZ) Contract: May 2017 – December 2017

●Wrote and designed marketable content across various channels of brand development including:

-Content Writing:

Company Presentations/Blogs/Social Media Content

Website Scripts (New Build & Revisions)

Brand Video Narration/Content

Datasheet Revisions

-Graphic Design:

Trade Show Signage

Product Cards/Decal Revisions/Photo Edits

Brand Logo Design/Revisions/Brochures

Company Presentations/T-Shirts

Datasheet Revisions

-Video Production:

Brand Promo Videos

Senior Content Writer

Rhema Visuals (Gilbert, AZ) August 2016 – September 2018

●Lead Writer/Editor for all creative content and platforms.

●Senior Project Manager with supervision over both client relations and creative departments including video production and visual design.

Academic Recruiter

South University Online/Everest University Online January 2012 – August 2016

●Lead multiple initiatives in improving the admissions department’s infrastructure while meeting enrollment goals including staff and student components such as:

-Staff development through personalized coaching/training sessions.

-Developed creative platforms for open communication with students (new enrollment and re-entry).

-Established crisis management plans by personalizing a collective resource network.

General Manager

Dune Sport (Mesa, AZ) September 2010 - October 2011

●Performed daily operations by implementing new strategic plans throughout the sales, finance, and service departments.

●Established organizational objectives and goals for all department staff. Mediums used included sales/bonus trackers, training sessions, and consumer incentive campaign planning.

Regional Marketing Manager

Bath Fitter (San Jose, CA) July 2008 - July 2009

●Directed product marketing in multiple counties including San Jose, San Mateo, and Santa Clara.

●Increased brand awareness and established market growth through event marketing and industry sponsorship.

Education

San Jose State University May 2004

Bachelor of Science in Recreation & Leisure Studies

Concentration in Commercial Recreation. Minor in Marketing

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