Apoorva Patil

*** ******* ******, **********, **-45220

513-***-**** • adex9j@r.postjobfree.com • www.linkedin.com/ApoorvaPatil

EDUCATION

Master of Science (MS), Marketing, University of Cincinnati 2020 GPA: 3.8/4.0

Coursework: Google Analytics, Marketing Strategy, Branding Strategy, Marketing Research

Advertising, Retail Strategy, Sales Management, Management Across Cultures

Master’s in Business Administration (MBA), Marketing, Mumbai University, India

Coursework: Business Statistics, Financial Aspects of Marketing, Accounting, Management Control Systems 2016 GPA: 3.6/4.0

Bachelor of Technology (B-Tech), Metallurgy, National Institute of Technology (NIT), India 2013 GPA: 3.5/4.0

WORK EXPERIENCE

Transition Manager and Presales Consultant, Capgemini, India June 2016-Dec 2018

• Task/Transition stream lead - Lead the activities related to a Transition stream in a moderate to large size transition planning, executing, tracking and reporting of stream activities from start to finish, with complete ownership

• Coordinating with various teams – both internal and external – for achieving completion of milestones and deliverables

• Risk, Issue and escalation management for Transition activities and ensure timely completion of stream activities, within budget

• Participate in Transition pursuit/ sales activities and prepare Transition Solutions for the new Request for Proposals

Student Consultant, VIA Institute on Character, Cincinnati, Ohio Sept 2019-Dec2019

• Understanding the current product specifications and improvise them to increase the overall conversion rate

• Competitive Analysis is done through Primary and Secondary Research

Graduate Research Student, Cincinnati Bell, Lindner School of Business, University of Cincinnati Jan 2019- May 2019

• Created a research proposal that helped Cincinnati Bell to understand their smart city products

• Collected and analyzed the data by primary and secondary research

• Performed competitive analysis, Major smart city providers in USA were classified

• New and effective marketing strategies were classified and suggested that can help them gain competitive advantages

Product Research Analyst Magma Fincorp Limited, India April 2015-June 2015

• Analyzing the available financial products for Small and Medium Enterprises through primary research

• Finding the gaps and suggesting improvements in the product specifications for the financial products through competitive analysis

TECHNICAL SKILLS

Applications: Qualtrics, SPSS, Microsoft Office, SQL

Certifications: Google Analytics, Sales Management, ITIL Foundation, Engagement Management Certification, Project Management

ACADEMIC RESEARCH

Research Assistant, Mumbai University, India Aug 2014- Aug 2016

Research Papers:

• “Women Entrepreneurship in Rural India, Investigating the problems”, International Federation of Library Association

And institutions, (IFLA). 2014

• “IKEA Furnishings and their international retail strategies, International Business, Mumbai University 2015

Research Projects:

• “Ways to carry out effective digital marketing techniques”, Creative Neurons, Singapore 2014

• “Response of a new product launch of Godrej’s Goldilocks by mystery shopping”, Growth for knowledge (GFK) Mode 2015

Conference Presentations:

• “Effectiveness of Product Placement in Television”, Asia Pacific Research Conference, Mumbai University 2014

• “Impact of Bollywood movies on Society”, Literathon, Research Paper Competition, Mumbai University 2015

LEADERSHIP ROLES

• “Global Guide-India” at Worlds Affairs Council, responsibilities include dynamic intercultural learning, global education, international exchange and empowering students in the classroom and special events at the school Jan 2019-Aug 2020

• “Graduate At Large representative” at Indian Students Association (ISA) and act as a liaison between the ISA Executive Committee and the graduate and undergraduate bearcats Jan 2019-Aug 2020

• “Student ambassador” of the IPALS (International Partners and Leaders), group of domestic and international UC Students responsible to organize events to welcome new students, sharing cultures and encouraging friendships Jan 2019-Aug 2020

CO-CURRICULAR ACTIVITIES

• Member, ‘Sydenham Management Research Committee’, organized workshops & Guest lectures; wrote blogs and published the

Yearly journal of SIMSREE, Social media marketing of the events Aug 2014-Aug 2015

• Assisting the NGO, Indian Women Network for improving their Marketing strategies by Social Media Marketing, under

Confederation of Indian Industry Aug 2015-Aug 2016

• Workshops on Rural Marketing and Data Analytics, International food and Agri-business Summit IIM (Indian Institute of Management) at

Ahmedabad, India Sept 2015

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