Marketing Manager Sales

MA. ROSARIO SOCORRO M. DE LEON

** ******* ******* *, ********** City 1442 • Phone:092*-******* • E-mail: ***.******@*****.*** MARKETING HEAD

Brand Management / Product Development / Business Partner Management Results-oriented Marketing Professional offering 15 years of experience in developing and implementing sound marketing programs and strategies. Decisive leader with proven success in revitalizing brands, launching new products, identifying growth opportunities and developing and executing effective marketing programs. Possess good leadership, analytical, communication and interpersonal skills as well as the ability to work well in a team environment. AREAS OF EXPERTISE

PROFESSIONAL EXPERIENCE

MUCH PROSPERITY TRADING INT’L INC. 565 Muelle de Binondo, Manila City 2018-Present Marketing Manager: Develops the Marketing Strategies, Creates the Road Map and Leads the Implementation of the Annual Marketing Plan to Achieve the Company’s Objectives.

Lead the creation of the Omega Houseware Brand Story (#OMGOmega) and developed the long- term strategy to elevate the brand.

Leads the Category Managers in managing each categories’ product portfolio by developing and launching new products and sub-categories.

Streamlined the brand’s product line by evaluating the strategic importance of each sub-category to total business objectives.

Establishes the base business and works with the Sales Team and Demand Planning Team in the creation of the annual forecast.

Assists Top Management in managing the company’s P&L by ensuring category’s profitability and healthy inventory turnover.

WERT PHILIPPINES INC Grace Bldg, Ortigas Avenue Ext, Greenhills, San Juan City 2017-2018 Marketing Manager: Manages all the Marketing and Promotions for the company and leads the Marketing Team in developing strategies to achieve the company’s objectives.

Leads the Product Managers in their brand assignments, objective setting, target achievements, strategy formulation and implementation of programs.

Headed the development of the company’s Vision-Mission-Values.

Assessed the company’s Sales Force and Marketing Team and developed programs and business processes to improve manpower efficiencies.

Leads the team in developing and launching new products and attracting Business Partners. GETZ BROS PHILS. INC Ortigas Bldg, Ortigas Avenue, Pasig City 2014-2017 Group Product Manager: Responsible for planning, leading, organizing and controlling the various marketing activities of the company’s non-food brands’ Salonpas, Suave, Pyodontyl and Okamoto. Ensures the attainment of sales target, brand growth and profitable business results (positive A&P) for assigned products/Business Partners. Lead the Brand Assistants/Brand Managers in their assigned brands, objective setting, target achievements, strategy formulation and implementation of programs. Coordinates with Finance for strict P&L monitoring and compliance. Provides forecasts, monitors availability of stocks/promotional items and employs proper inventory management practices. Selected Accomplishments:

Drove sales growth by 35% by collaborating with Business Partners in the planning, development and execution of strategic marketing programs.

Led the team in developing and implementing a Digital Marketing Campaign that increased consumer engagement by 534%

Conceptualized and carried out the participation of Salonpas as a Major Sponsor in the Drug Store Association of the Philippines.

Product Positioning

Market Segmentation

Portfolio Management

Brand Building

Product Launch

Integrated Marketing

Media Planning

Social Media Management

Project Management

Event Management

Market Research

Forecasting

P&L Management

Inventory Management

Team Leadership

IDEAL MACARONI & SPAGHETTI FACTORY 33 Luna II St., Malabon City 2013-2014 Sr. Product Manager: Responsible for managing the company’s existing brands—Ideal Special Quality, Sunshine Pasta, Australia Harvest Oatmeal, Super Q products by developing and implementing marketing programs to drive market leadership. Developed clear-cut market segmentation for handled brands and spots opportunities for brand and business expansion. Manageg trade marketing activities, event sponsorships and activations and trade shows with the aim of building customer and business relationships.

Selected Accomplishments:

Developed and executed the IMC campaign for Australia Harvest Oatmeal which includes the change in packaging design, new TVC and outdoor ads.

Conceptualized the print campaign for Sunshine Pasta.

Improved the packaging design of the highly successful Saucey-ghetti promo pack

Collaborated with Key Accounts in the production of their Christmas Basket catalogue ALDRTZ CORPORATION 144 Gen Luis St., Novaliches, Quezon City 2011-2013 Product Manager: Manages the whole product life cycle by working closely with the product development unit in creating a roadmap for product development, oversees the product launch together with the sales team and implements planned activities with the marketing officers. Plans and develops marketing strategies and programs for handled brands to achieve their respective sales targets and contribute to the company’s overall objectives. Products/categories handled include liniments, coffee, sweetener and personal hygiene products.

Selected Accomplishments:

Launched the company's flanker liniment brand Valuescent Oil.

Rationalized the company's personal care brand Maxifresh.

Developed the launch plan for the company's new coffee and sweetener brand. SUPERB CATCH, INC. (SEAKING) 46 Maria Clara St., Acacia, Malabon City 2010-2011 Assistant Marketing Manager: Supports the Sales and Marketing Manager in planning, developing, and implementing marketing strategies. Manages all marketing, advertising and promotional activities necessary in meeting the company’s objectives. Directly involved in the development and expansion of the company’s product line. Analyzes current market conditions and competitors data to determine business opportunities and manage threats.

Selected Accomplishments:

Spearheaded the production of the company's 1st ever TVC material.

Conceptualized and implemented the print campaign for SeaKing.

Expanded the company's product offering with the launch of SeaKing Bottled Milkfish.

Increased sales of existing products by implementing awareness and trial programs. REBISCO 38F Joy-Nostalg Center, 17 ADB Ave., Ortigas Center, Pasig City 2003-2010 Product Manager: Ensures category and business growth through regular market analysis and development of core marketing strategies. Leads the handled company’s brand planning process which is crucial to the development of category directions and marketing plans. Spearheads all brand building initiatives for the category ensuring that timelines are followed in order to achieve sales forecast and desired brand equity levels. Reports the brands’ sales performance and industry analysis to the top management during the MANCOM meeting.

Selected Accomplishments:

Reversed declining company sales; Propelled company volume by 120% in 5 years.

Launched a new candy brand enabling the company to gain leadership of the soft candy category with 47% mkt share.

Revived old brand Lipps; Boosting sales by +200%

Became a major contender in the bubble gum industry and revived interest for bubble gum.

Established TVC effect and other promo activity effect Special Projects Handled:

Assisted in the feasibility study for entering the Noodles Industry.

Participated in the drafting of the framework for entering the premium market.

Highly involved in the formulation of key performance monitoring for the department

Served as mentor for management trainees.

EDUCATION

Bachelor of Arts, Major in Economics, University of Santo Tomas (2002)

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