Yuyan Wang
Tel: +1-617-***-**** E-mail: ********@*****.*** 29 Commonwealth Terrace Brighton, MA, 02135 EDUCATION
Boston University Boston, MA
Global Marketing Management Master Sept 2018-Present Courses: Financial concept, Project Management, Quantitative and Qualitative Decision-Making, Innovation Process, Market and Economic research and analysis, Operation Management, Project Risk and Cost Management, etc. Capital University of Economics and Business Beijing, China Ecommerce Bachelor Sep 2014-Jun 2018
Courses: Ecommerce, Financial, Statistics, Management, Marketing, Database Application, Customer Relationship Management, Logistics and Supply Chain Management, etc.
EXPERIENCE
LVMH Beijing, China
Sales Assistant Nov 2015-Jan 2016
· Calculated and reported daily selling status, based on which adjusted displayed items and refilled storage with matching products.
· Promoted main products of the season; redeployed products between stores within Beijing for customer needs.
· Dealt with customer’s complains and fixed new customers; made different recommendations for different needs. China Gunagfa Bank Beijing, China
Lobby Manager Assistant Jul 2016-Aug 2016
· Recommended financial products to customers focusing on their different needs.
· Assigned customers to different departments according to their business purposes.
· Collated receipts of company clients and prepared the documents for clients to pick up. Novartis Beijing, China
Human Resources Jun 2018-Aug 2018
· Issued contracts for new workers in the company, mailed and collected contracts for employees, classified and allocated documents and contracts into matching departments.
· Issued contracts for workers who wants to transfer between branch companies or to quit a job.
· Contacted workers to solve their human resources problems, sent them to different departments for further problem consulting if needed. PROJECT
Mimic online shopping company
Content: Mimic an online camera selling company, by selecting key words, managing landing pages, editing email commercials to minimize cost and maximize ROI, conversion rate and income. Conducted SEO research about each project. Responsibilities:
· Chose the proper keywords of commodities for their landing pages to minimize CPC while improving attentions and clicks by customers.
· Edited and tested different contents and templates of email commercials to increase receivers’ interests and attention to get more people to click URLs within email commercials to browse our website and to get a higher conversion rate with a relevant lower cost.
· Coordinated with project team members, monitored the project process, and organized meetings. Management decision making for Wendy’s
Content: Design and conduct a market research, analyze data to decide if the target group need to be changed for Wendy’s to develop and increase sales.
Responsibilities:
· Based on the market research design, collected and analyzed matching data.
· Used mathematic methods and other methods to draw the selling pattern and customer purchase pattern to forecast the future trend.
· Coordinated with project team members, monitored the project process, and organized meetings. Brew pub investing
Content: Run the simulation for a pub to figure out the best allocation on each position to maximize the efficiency. Analyze the business environment for the pub to figure out its developing orientation. Responsibilities:
· In charge of the innovation part. Added or removed new working positions and adjusted allocation of workers to modify the performance in the simulation.
· Analyzed the business environments with multiple business models for the pub to make a better investment.
· Coordinated with project team members, monitored the project process, and organized meetings. Additional Information
Languages: Fluent in both spoken and written English; Native speaker of Mandarin. Skills: Microsoft Office, WordPress, Microsoft Access, HTML, Python, Google AdWords, Adobe PS, Microsoft Visio. Leadership:
Vice president (2016-2017)
· Organized recreational activities and held parties and competitions within college.
· Coordinated schedule of college to that of University’s student activity center.
· Publicized college-held activities within university; Managed WeChat Official Account of college. Peer counselor (2016-2018)
· Managed entrants and helped new students with their courses selection and living problems as an elder student.
· Organized students to participate university activities.