Digital Marketing Social Media
Resume:
BAYANI D. SALCEDO
SENIOR DIGITAL MARKETING AND
BUSINESS DEVELOPMENT
PROFESSIONAL
************@*****.***
Seattle, WA
PROFILE:
Sharp and savvy digital marketing and
business development professional with
exceptional people management adeptness.
Proficient problem-solver with analytical
instincts and expertise in team leadership,
search engine marketing, eCommerce,
identifying growth opportunities, building
relationships, and strategic planning.
AREAS OF EXPERTISE:
• Leadership
• Project Management
• Data Analysis
• Financial Acumen
• Internet Marketing
• Social Media Marketing
• Display Marketing
• Business Process Optimization
• Technical Acumen
• Digital Consulting
• Paid Search Advertising
EDUCATION:
Business Information Systems
DeVry University
Phoenix, AZ
CERTIFICATIONS:
• Mazda Product, Sales & Management
• Kia Product, Sales & Management
• Google AdWords PPC
• Google Analytics
• Facebook Blueprint
• Amazon Advertising Accreditation
PROFESSIONAL EXPERIENCE:
Senior Digital Marketing and Business Development Consultant, Western Region - Mazda USA 4/2018 to Present
Shift Digital – Mazda USA, Seattle, WA
Technology and Enterprise SaaS Partner with Mazda Corporate
(B2B) and point of sale locations for the Seattle, Portland, San Francisco, and Oakland markets acting as the Digital Marketing Expert resource by ideating, planning, drafting, and implementing content across digital channels. Optimize performance by overseeing and ensuring best practice implementation for user experience, website, SEM (Google), SEO, social (FB/IG), display, video and Amazon (AMS) advertising strategy, engagement, budget allocation, and content. Conduct digital training for Mazda regional/district staff and dealers, coaching them to achieve program and aligned digital goals. Spearheaded the Digital Education Program which grew the digital skills and knowledge for the regional retail associates and field teams.
• Pioneered corporate best practices for digital marketing and modernized lead management processes.
• Directed and partnered with multiple external digital marketing agencies to ensure aligned strategy, budget management, and ROI.
• Provided critical analysis of the digital marketing atmosphere with senior leadership, resulting in a redesign of digital marketing approaches and lead management strategies.
• Inspired retailers to fully utilize their current technologies by being trend-forward early adopters.
Director, Business Development and eCommerce 9/2015 to 4/2018 Car Pros Automotive Group, Inc. – KIA USA, Tacoma, WA
Directed the Business Development and Internet Sales Department
(B2C) with a strong drive to strategically develop and implement innovative eCommerce marketing, merchandising, pricing, profitable sales strategies and programs to exceed sales objectives. Championed the use of analytic tools such as Google Analytics and Call Source to provide oversight and management of data. Expert in PPC advertising, Search Engine Optimization, website management, social media advertising, email marketing, CRM process management, Amazon advertising (AMS), KPI, and success rate analyzation.
• Directed and partnered with multiple external digital marketing agencies to ensure optimal strategy, budget allocation, and ROI.
• Led the top performing BDC department for internet customer engagement, appointments, show and close rates for the Auto Group; vastly exceeding national industry standards.
• Boosted website traffic by 125%, lead conversion by 150%, and internet sales by 150%.
Digital Marketing Consultant 8/2011 to 9/2015
Jorel Creative Media, Seattle, WA
Developed and executed digital marketing, eCommerce, and demand generation campaigns to support business growth and retention goals (B2B). Analyzed digital marketing programs and campaigns to measure and report on their impact.
• Grew clients’ website traffic, lead conversion, and internet sales by 100%.
Digital Marketing Director 3/2010 to 7/2011
Paramo Group, Inc., Mill Creek, WA
Led development of Enterprise SaaS and integrated digital marketing strategies, tactical plans and activities, supporting sales pipeline and demand generation objectives (B2B). Used tools including Google Analytics and Call Source to track effectiveness of marketing campaigns and analyze results and business impact. Heightened clients’ website traffic, lead conversion, and internet sales by 100%.
• Recruited, hired, coached, trained, evaluated, and supervised 20
Internet Marketing Account Managers. Digital Marketing Director 1/2009 to 2/2010
Northwest Motorsport, Inc., Puyallup, WA
Drove overall marketing strategies for the company’s website, email campaigns, and social media contacts including strategy development, calendar planning, and content creation (B2C). Set marketing calendars and communicated updates to cross-functional teams to ensure strong execution of all initiatives.
• Increased website traffic by 300%, lead conversion by 300%, and internet sales by 300%
Manager, New Client Acquisition/Retention 8/2005 to 12/2008 Fireside Bank, Inc., Federal Way, WA
Managed the auto finance loan call center for new client acquisition and retention (B2B). Developed and maintained department performance tracking system and reporting. Led department training, developed strategy, and collaborated with cross-team management, and created process and procedure modules.
• Consistently exceeded portfolio assigned monthly and annual objectives.
• Consistently exceeded all monthly and annual quality control call monitoring goals.
Client Acquisition and Retention Manager 5/2000 to 7/2005 CitiFinancial, Phoenix, AZ
Managed a department of 50 personal loan account managers, with the primary objective of increasing new client acquisition and retention (B2C). Chosen by management peers as the Voice of the Employee Representative for my entire division. Communicated and collaborated with C-Level Management in efforts to mitigate departmental issues while formulating plans of action for operational improvements.
• Consistently exceeded portfolio assigned monthly and annual objectives.
• Consistently exceeded all monthly and annual quality control call monitoring goals.
P R O F I C E N C I E S: has
Marketing Director, Digital Strategist, Product Manager, Retail Consultant. Marketing Manager, Senior Consultant, Project Manager, Manager Director, Program Manager, Program Director, Sales and Marketing Director, Business Development Manager, Business Development Director, SAP Consultant, SAP CRM, Consultant ERP, Manager ERP, Business Systems Analyst, ERP Analyst, CRM Business, Systems Analyst, Digital Design, Digital Marketing, Digital Media, Display Advertising, Google AdWords, Google Analytics, Google Docs, Google Drive, Microsoft Ads Accredited Professional, Amazon Ads Accreditation, Marketing Campaign, Marketing Communications, Marketing Promotions, Marketing Research, Marketing Strategy, Microsoft Excel, Microsoft Office, Microsoft Outlook, Microsoft Windows, Paid Search Marketing, Public Relations, Public Speaking, Retail Customer Service, Retail Marketing, Search Engine Optimization, Search Marketing, Social Media, Social Media Marketing, Salesforce, Web Development, Website Design, Facebook Ads Manager, Instagram Ads, Facebook Audience Insights, Video Marketing, Facebook Re-targeting, Display Re-targeting, Landing page development, Budget ROI, Budget planning, Budget optimization, Eloqua, Pardot, HubSpot, Marketo, WordPress, Squarespace, Drupal
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