Digital Marketing Sales
Resume:
Prem
**********@*****.***
PROFESSIONAL SUMMARY
* ***** ** ******** ********** as a Business Analyst/ Admin/ QA and developer with strong communications skills and solid understanding of Business Requirements Gathering, Administrative activities, test management and development.
Full understanding of Unified Modeling Language (UML) and SDLC models like Rational Unified Process (RUP), Waterfall, Prototyping and Agile
Highly proficient in Microsoft Office Suite and Visio
Well versed in cloud technology and on-premise infrastructure integration for Salesforce.com using Force.com platform, XML and third-party packages.
Experience working with Standard Sales Analytics application and Service Analytics Application in Einstein Analytics (Wave Analytics).
Effectively used ALM (Application Lifecycle Management) for requirement management to track and manage open issues assist in planning for resolution for complex projects
Experience in conducting Joint Application Developments (JAD) sessions walkthrough, Interviews, Workshops for requirement gathering.
Significant experience in working within the digital marketing industry.
Experience in the financial budget to estimate the firm’s cash budget, capital expenditures, and balance sheet line items like assets, liabilities, and owner’s investment.
Experience in Salesforce Data Validation, Data Utilities, Analytics, Sales, Marketing, Customer Service and Support Administration.
Integrated salesforce with ESB, Teradata, MDM, SAP, and migrated data inbound and outbound ways.
Design, develop & deliver technical training using Adobe Marketing Cloud solutions to architects, developers, administrators, and business practitioners for key Adobe Partners and internal Adobe technical teams.
Experience with Steel Brick CPQ for subscription, billing, invoicing and can take control of sales process from Quote to Cash. Generated Revenue recognition status automatically with Steel Brick CPQ.
Assist in resolution of escalated situations initiated by Marketing Cloud, clients and partners
Manage Escalations on behalf of the client and/or Marketing Cloud. Collaborate with other members of the global marketing team on various marketing initiatives as necessary including events management, PR, and customer, partner and product marketing
Accumulated extensive knowledge regarding the salesforce lighting experience.
Extensive experience in Business Requirements Gathering (Functional, Non-Functional), documented As-Is, To-Be process and performed GAP Analysis
Proficient in preparing Use Cases by using Unified Modeling Language (UML), used RequisitePro, DOORS Created diagrams such as: Use Case diagrams, Class diagrams, Activity diagrams, Data Flow diagrams and Sequence diagrams
Enablement of marketing cloud to marketing profile with standard tabs of opportunities, accounts, home, chatter, contracts etc.
Extensive experience in Rational Rose and MS Visio for modeling
Extensively working experience on SharePoint/TEAMSITE and Asp.Net environment
Involved in User Acceptance Testing and training of end users
Experience in Maintaining Reference Data Management System and Master Data Management System with Service Oriented Architecture (SOA)
Worked in salesforce projects like Email to case, single sign on, Knowledge management, Deal formation, Adoption rate report, Account planning, Pardot, Segmentation survey, Order History, and Account & Contacts migration
TECHNICAL SKILLS:
Documentation Tools: UML, MS Office, MS Visio
SDLC Methodologies: Waterfall, Iterative, Rational Unified Process, Spiral, Agile, Scrum
CRM Application: Salesforce.com Reports, Dashboards, Visualforce pages, Import
Wizard
Modeling Tools: UML, MS Visio, Power Designer, Enterprise Architect
Reporting Tools: QLIKVIEW, Crystal Reports, MS Office Suite
QA Tools: Quality Center ALM, Test Director, Rational REQUISITEPRO
Quality/ Statistical Tools: Six Sigma, SPSS
Databases: MS SQL Server, Oracle, DB2, MS Access on Windows XP / 2000
Automation Tools: MS Visio, Rational Rose, Rational CLEARCASE, Rational RequisitePro
Microsoft Tools: MS Office Suite, MS SharePoint, and MS Project.
User interface : HTML, CSS, JavaScript
PROFESSIONAL EXPERIENCE:
Client: Grainger, IL (Dec 2016- Present)
Role: Salesforce Consultant
Responsibilities:
Designed and developed project document templates based on the scope and plan for the project.
Worked with Salesforce Sales Analytics and Service Analytics standard applications in Einstein Analytics via permission set
Updated Business Requirement Documents and Conducted GAP analysis.
Created the workflows for automated lead routing, lead escalation and email alert. Designed and developed Project Scope Document, Project Plans, Project analysis and Project Deliverables, Business Requirements Document.
Tested lookup and master- detail relationships on the objects and created junction objects to establish connectivity among objects.
Involved on Apttus CPQ configuration and integration and responsible creating TDDS, finalizing design & implementation on salesforce security model of access control and data visibility using uses roles, profiles, permissions, public groups, queues, OWD, sharing rules etc.
Personalized Tabs for various business user groups and business centers.
Created Profiles, Roles based on Organization role hierarchy and implemented Record-Level and Field-Level security and configured their sharing settings.
Experience in creating Service Cloud, Sales Cloud and Lightning Experience applications using declarative methods
Developed and Customizing salesforce.com application based on the user needs.
Enabled single sign-on for Grainger org.
Facilitated and maintained positive relationships with Marketing Cloud teams, clients and partners and provided input to Product Marketing on client needs and industry trends for product enhancements.
Maintained and gave permissions to communication templates based on Profiles.
Worked on various salesforce.com standard objects like Accounts, Contacts, Leads, Opportunities, Reports and Dashboards.
Tested salesforce standard objects (Campaign, Accounts, Contacts, Opportunity) and custom objects, page layouts, fields validations and its access to the user based on defined profile.
Synchronized the fields, mapping criteria of data between salesforce and database systems like MySQL using Bi- Directional synchronization.
Experience in budget to estimate revenue and expenses over a specified future period of time and is utilized by governments, businesses, and individuals.
Proven background and experience in digital marketing and marketing automation. Recent hands on experience of systems such as Silverpop Engage/IBM Marketing Cloud, Eloqua, Marketo and Pardot.
Designed, and developed the Custom objects, Record Types, Formula fields, Page layouts, workflow rules, tasks, emails and alerts to track customer related tasks and activities.
Used field level security along with page layout to manage the visibility and accessibility of fields for different profiles.
Improved sales effectiveness and prove marketing’s contribution to revenue growth by the use of Marketo marketing platform.
Customizing Company Profile, Security Controls and Communication Templates of the organization as per the organization requirements.
Worked on integration projects with Teradata to send salesforce records. The outbound message flows through the middleman ESB and Teradata and fits into the table on Teradata end.
Collaborate across marketing to develop and execute integrated digital marketing campaign frameworks to reach desired results and key KPIs.
Installed SalesforceIQ for non-sales cloud users on company email inbox. Enabled alerts, updating emails on deals.
Enabled SalesforceIQ on mobile platform for predicting the opportunities, creating email responses, creating instant reports and growing the business in sales.
Expert CRM Fusion User with advanced skills in Power Grid, Single Table Dedupe, Mass Lead Conversion, Lead to Account Deduplication, Mass backup, Mass Ownership changes.
Supervised, examined and specify stakeholder needs and managed sales cloud.
Deliver continuing support in the areas of SFDC configuration, administration, reporting, data migration, solution design and project co-ordination.
Worked on integration with CLM system (customer lifecycle management) via ESB and the outbound message contains over 200 fields and additionally sending files to the CLM system. This project is 3 year integration effort and it’s called Deal Formation.
Primarily involved in developing use case document for the application, traceability matrix, system requirement specification (SRS) and presentations for proposed solutions
Implementation of Data Loader for loading the data and App exchange
Involved in CPQ (Configure, Price& Quote) design and mapped to the Salesforce custom objects and involved in Apttus Advanced Workflow Approvals.
Provided offshore team with necessary KT and assistance whenever required.
Scheduling daily standup call with offshore team.
Actively research AppExchange applications and be able to perform analysis on AppExchange solutions. Perform the necessary installation and configuration of any AppExchange solutions into the BMI Salesforce Orgs
Created custom projects in Lightning, rolled out Lightning permission sets for users and enabled org wide Lightning enablement.
Developed solutions on the Force.com platform, strong understanding of Apttus Contract Lifecycle Management (CLM) and Apttus Configure Price Quote (CPQ).
Environment: Salesforce.com platform (Apex, Visual Force, Data Loader, Workflow and Approvals, Quotes, Role Hierarchies, CPQ, Sharing Rules, Email Templates, App Exchange, Reports, Dashboards, SalesforceIQ, Custom Objects, Financial Budgeting, Lightning, Custom Tabs, Email Services, Excel enabler for Salesforce), QlikView, MS Project, MS Excel, PowerPoint, MS Visio, Lotus Notes, MS Outlook, Foxit, Microsoft SQL
Client: Miller Coors, WI (Nov-2014- Dec 2016)
Role: Salesforce Consultant
Responsibilities:
Implements Salesforce projects, supporting complex implementations for sales cloud, Miller Heiman Sales Methodology support including Sales Access Manager (Strategic Selling/Conceptual Selling and Large Account Management Process), Informatica Cloud Integration platform, community cloud, and/or Pardot B2B marketing cloud and Avention Sales Prospecting platform
Present data in visually attractive reports and dashboards that make complex topics easy to understand.
Collaborate with the IT Architects, Delivery Team, and Competency Center to ensure business processes are aligned with enterprise architecture and application standards
Providing subject-matter expert’s input throughout the whole life cycle of Salesforce change development process (from idea to deployment stage)
Working with test manager to define test cases. Tested Salesforce1 Mobile App, Salesforce custom objects, custom fields, page layouts, custom Tabs, Reports and various other components as per application requirements.
Validates and assesses solution design throughout the project with customers and prospects. Identifies problem areas and provides recommendations for future enhancements.
Experience in Corporate budgets which are essential for operating at peak efficiency. Aside from earmarking resources, also worked on budget aid in setting goals, measuring outcomes and planning for contingencies.
Understands industry best practices in functional business areas (sales operations for example) in order to leverage business processes, driving improvements in workflow and applications
Tested Saleforce.com setup, Configuration, customization. Worked on data migration from databases to SFDC using Data Loader.
Migrated Accounts and contacts from SAP to Salesforce. This included setting up of sales, service clouds and creation of basic requirements from users, profiles and utilizing standard objects.
Environment: MS-Project, Windows 7, MS Application Suite 2013, Budgeting, DataStage. SalesforceIQ, SQL Server 2012, HP ALM 2012, SharePoint
Client: Walgreens, Deerfield, IL (Aug- 2013 to Oct-2014)
Role: Salesforce Consultant
Responsibilities:
Modified Business Requirement Document, identified process repetitions, bottlenecks and infrequent routes
Extensively experienced in facilitating JAD session, conducting walk through process with SDLC teams.
Planned testing strategy, created and signed off test-script, executed User Acceptance Test
Created data flow diagrams and process flow diagrams to facilitate better system understanding.
Gathered user and functional system requirements via workshops, interviews and workflow storyboards and Working with stakeholders and project teams to prioritize collected requirements.
Prepared comprehensive Functional Requirements Documents (FRDs) for the project based on business requirements, priorities and scope.
Analyzed change requests for existing applications and projects implementing new applications and creating process models, specifications, diagrams and charts to provide direction to the project teams.
Understanding and leveraging SFDC CRM processes for help with pre-sale activities.
Developed various Custom Objects, Formula fields, Master-Detail, Lookup relationships, Tabs, and validation rules.
Created various Profiles, Roles, Page Layouts and configured the Permissions based on the Organization hierarchy requirements.
Designed and deployed Custom tabs, Approval Processes and Auto-Response for automating business logic.
Created Many-to-Many relationships and created Junction objects to implement Roll-up Summary fields to aggregate data from child records on the parent.
Performed Data Analysis and migrated data from SQL Server database to Force.com platform using Data Loader.
Created workflow rules and defined related tasks, time triggered tasks, email alerts, filed updates to implement business logic.
Worked towards preparation of requirements management plan, business and functional requirement documents.
Created data flow diagrams and process flow diagrams to facilitate better system understanding.
Worked closely with sales team and business analysts and performed detailed analysis of business and user requirements, designed the solution by customizing various standard objects of Salesforce.com (SFDC).
Developed several Custom Reports & Dashboards to better assist managers and also report folder to provide report accessibility to appropriate personnel.
Involved in Agile methodology, Scrum which dramatically improved productivity and reduced errors.
Communicated regularly with the SFDC designated super users to support them in their role and provide information and training on new features and functionality.
Environment: Saleforce.com platform, Salesforce.com Data Loader, Workflow & Approvals, Reports, Service Cloud, SQL Server, Custom Objects, Custom Tabs, Email Services.
EDUCATION:
Master’s degree in information systems and Computer Security
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