Digital Marketing Social Media
Resume:
CINTIA SANTIAGO ALVAREZ
Plano, Texas
****************@*****.***
www.linkedin.com/in/cintiasantiago
SUMMARY
Communications project manager. Experience as an account executive and digital marketing. Television news reporter. Specialized in web editor. Specialized as a copywriter and SEO editor. Experience with digital and video Medias.Bilingual Spanish and English.
EDUCATION
Master Degree in Business and Political Communication Camilo Jose Cela University, Madrid, Spain
SEPTEMBER 2015– JUNE 2016
Journalism Bachelor Complutense University, Madrid, Spain SEPTEMBER 2012– JUNE 2015
Three honors and one year taking a special course about verbal and not verbal communication with a rename professional
EXPERIENCE
TV News reporter and editor Principality of Asturias Autonomic TV, Gijon, Asturias, Spain
june 2019 – september 2019
Developed weekday/weekend cultural events newscast, covering national, international, and local news
Oversaw the sound and video editing for news coverage that I reported
Provided coverage during all major news cycles; weekday, weekend, morning, afternoon, nights
Worked independently and with a team to plan, create, write, edit, script and film the news reports
Research information and verify sources for the news reporting
Led a multi-functional team to prepare the weekend news and the playlist Freelance Copywriter and SEO editor, Asturias, Spain December 2018 – September 2019
Designed and developed self-employed company working with agencies and individual clients to enhance online presence and communications with customers
Manage companies digital strategy, marketing and communications
Design and edit copywriting and SEOs texts
Experience in multiple industries such as fashion, industrial, technology and online services Digital editor El Comercio, Gijon, Asturias, Spain 1
April 2019 - May 2019
Write and publish articles for newspaper’s online site
Organized the stories by importance, relevance, topic, and popularity
Research, review, fact check, and validate sources for other journalists
Publish other journalist stories online
Provided live online coverage and blogging for major events, example: Notre Dame fire, Eurovision 2019
Created photo and video galleries provided by journalists to organize into online articles Account Executive ACH Cambre, Madrid, Spain
October 2015 - March 2017
Develop and led online and offline communication strategies
Communicate, collaborate and coordinate with clients
Manage and analyze social network accounts (Twitter, Facebook, Instagram, Linkedin): Planned a post schedule for each platform and monitored the impact of the publication. Created brands account to engage in the social media to achieve customer goals. Monitor the social media impacts.
Help organize the clients press conferences
Monitor news and online reports, detecting information about the company or /and brand in the media and online
Content management
Developed marketing strategies, ex. conferences, events (cooking, etc), street photography contests,
Developed internal communication campaign for Pernord Ricard Spain to implement positive change management for a building relocation.
Some of the clients I worked with: Newell Brands, John Deere, Nationale-Nederlanden, Tork, Tuenti, Pernord Ricard Spain
TV News editor, Principality of Asturias Autonomic TV, Gijon, Asturias, Spain June 2015 - August 2015
News reporter and editor
Experience in sound and video edition
Write the news for the channel, research and fact check the information, give and produce report ideas for the weekend news
Help to get the ladder ready for the next news edition. Radio and TV web editor Libertad Digital, Madrid, Spain October 2014- June 2015
Administered esRadio and LDTV web and collaborated with the leisure radio program
Transcribe the radio interviews and published on the web with the audio and/or video layout of the corresponding interview
Lead the radio news position on the web.
News editor La Nueva Espana, Asturias, Spain
July 2014- August 2014
Local news reporter. Write about the summer events in a local area of the regional newspaper.
Contact people to get information and interviews, the main topic was leisure.
Maintain contact with the main informational resources.
Coordinate with the photographer to go to cover an event SKILLS
● Software ● Personal
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-Microsoft Office professional level.(Excel, Word
and PowerPoint)
-Edition and design advanced level (Final Cut,
Adobe Premier, Photoshop, Audacity, Delta Plus)
● Digital Marketing
-Social Media: Metricol and Hoot suit.
-SEO tools: Semrush, AnswerThePublic and
Ubersuggest.
-Eagerness to improve, proactive, ability to
work as a team and under pressure.
-Enthusiastic and patient.
-Multitasking, easy to adapt to changes.
● Language
o Native Spanish
o Fluent English
ACTIVITIES
I have passion for social networks and digital communication. As well, as provide knowledge to the public using the multimedia. I really enjoy create video and audio media. I like to challenge myself, for that reason I tried to create my own copywriting project. While I was starting with my freelance project, I helped a young fashion designer with her online communication to increase clients through the internet. I took three online courses: copywriting and Digital Marketing.
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