Marketing Traffic Coordinator, Brand Marketing, Digital Marketing

Abigail Bernhardt

Orlando, FL 407-***-**** *************@*****.***

EXPERIENCE

Darden Restaurants, Orlando, FL June 2019-present

Eddie V’s, Seasons 52, The Capital Grille and The Capital Burger

Marketing Traffic Coordinator

Provide brand teams with strategic campaign planning and timing of deliverable deadlines implementing scope for the quarter with media buys, in-restaurant material and digital platform timeline standards for up to 50 projects at a time.

Consistently met deadlines and deliverables for brand teams across all creative and production projects by monitoring workloads of the design team and mitigating timeline risks to adhere to various standards set forth by senior leadership.

Maintained an open line of communication among various teams by distributing status reports twice a week to ensure projects are on track at all times with clear action items assigned to hold team members accountable.

Balanced resources among four brands and coordinate photo and video shoots within campaign budgets and supplying opportunities to streamline costs where fit.

Guaranteed that all materials adhere to the standards and strategies set in the luxury dining market while also aligning to brand promises made to the consumer by ensuring no errors make it past the first round of creative.

Educated teams in project management software, Work Zone to operate department projects successfully and streamline processes.

As the brand and social teams had transitional gaps, I volunteered to for extra responsibilities so

I could expand my knowledge. I assisted on Seasons 52, in the temporary absence of an Associate

Brand Manager and gained experience in email marketing, beverage/culinary strategy and creative

brief writing. I was also able to help the social team secure organic engagement opportunities

through social media listening using Spredfast across all Darden brands.

Scholastic Book Fairs, Lake Mary, FL May 2018-August 2018

Strategic Marketing Intern

·Coordinated all logistics for guest speakers and nationally recognized authors for educational Reading Summits (a $1M program) and Sales Kick Off conference (a $2M event).

·Single-handedly moderated live social media channels at National Reading Summits, seen by thousands of event attendees.

·Communicated key information to the Strategic Marketing Department with action items from weekly project planning meetings.

Sales and Customer Care Intern May 2017-August 2017

·Organized presenters for the educational Reading Summit events and compiled debriefs for the team to reference for future planning of these immensely popular events for educators around the country.

·Attended weekly POS roll-out meetings (a $24M program) and communicated action items on project milestones to the department.

·Proofed and edited internal marketing handbook for company-wide use.

Digital Skills Obtained:

·Project Management Software: Work Zone and Basecamp 2 and 3

·Microsoft Office Suite, proficient in Excel, Word and PowerPoint

·Media Bank Gold, media organization software

·Spredfast, social media listening tool

·Trade Desk: Digital Marketing Certificate

Miller’s Ale House, Orlando, FL January 2016-May 2019

Bartender/Server

Olive Garden, Orlando, FL November 2014-March 2016

To-Go Specialist/Hostess

EDUCATION

B.S.B.A., Marketing; University of Central Florida, Orlando, FL – May 2019 3.6 GPA

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