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Manager Marketing

Location:
Orem, UT
Posted:
July 02, 2020

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Resume:

EDUCATION

Brigham Young University - Business Management

(Marketing Emphasis) August 2010 - April 2017

• GPA: 3.7

• Vice President of Brand for Marketing Association Familiar with Adobe Clouds, PowerBI, Salesforece, JIRA, Tableau, Microsoft Office, AdWords

VOLUNTEER SERVICE

• Adobe Kids on the Move

Volunteer June 2018

• BYU Y-serve Athletic Connection

Program Coordinator September 2014 - April 2015

• The Church of Jesus Christ of Latter-day Saints

Missionary August 2011 - August 2013

Ft. Lauderdale, FL

ROYCE PLOWMAN

630-***-**** // adeahz@r.postjobfree.com // 1190 W. 1275 S. Orem, Utah 84058 WORK EXPERIENCE

Qualtrics July 2018 - Present

Customer Success Manager Provo, UT

• Drove ARR through an 88% renewal rate and sourcing over $500k in up-sell with a portfolio of $4.5M in ARR

• Achieved 104% of annual up-sell opportunity goal, the highest of anyone at my level

• Sustained 54% win rate by strategically partnering with 100+ clients to optimize and grow research programs

• Effectively ran customer business reviews and off-site meetings to align on objectives, initiatives, and metrics

• Escalate product issues to engineering, acting as the liaison between product engineering and clients Adobe May 2017 - June 2018

Content Marketing Strategist Lehi, UT

• Drove alignment among multiple teams by developing and maintaining a master editorial calendar

• Directly responsible for integrating 300+ content pieces on Adobe Insights (cmo.adobe.com) as website manager

• Project manager over a variety of initiatives between web development teams and enterprise content team

• Streamlined content publication process by creating 20+ briefs for blogs, webinars, and events BYU Marketing Association April 2016 – April 2017

Executive Vice President of Brand Provo, UT

• Increased club funding by 40% by increasing total membership, securing department funding, and managing budget

• Increased membership by 30% to 500+ members through personal and group meetings detailing the resources of club

• Led a team of three VP’s to overhaul website redesign, new logo, club products, and swag

• Planned and executed first recruiting retreat for 100+ members and strategic recruiting companies The Coca-Cola Company May 2016 - Aug 20616

IT Analyst Intern Atlanta, GA

• Enhanced integration troubleshooting efficiency by 30% by publishing a data integration guide across multiple teams

• Sourced and began implementation of online cyber security training for 30,000 Global IT employees Nielsen August 2016 – Dec 2016

Consumer Insights Intern Provo, UT

• Analyzed and forecasted premium trends of Walmart products with Nielsen data in 25+ categories

• Published and presented weekly reports with recommendations to Nielsen analytics team Owlet Baby Care August 2016 – Dec 2016

Customer Analyst Intern Lehi, UT

• Published app re-design pages as project lead for heart rate and oxygen level interfaces

• Presented weekly net promoter score reports and in-home usage interviews with customers to management Brigham Young University January 2016 - April 2017 Research Assistant Provo, UT

• Conducted qualitative and quantitative packaging research for professor to be used in academic publications

• Performed consumer analysis for the LDS church by shopping alongside consumers in welfare grocery store



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