Sales Marketing

Michael Rubin

************@*********.***

310-***-**** mobile

EXECUTIVE PROFILE

Experienced results driven programmatic mobile professional with over twenty years success in business development, advertising sales, skilled in complex legal processes and negotiations with business partners. Savvy professional with focus on the big picture and efficiency proven record in direct reports and cross-functional teams, reducing costs, and increasing productivity. Recognized for strengths in analyzing market trends, identifying strategic opportunities and challenges. Thought leader with outstanding work ethic, interpersonal skills and results oriented management style.

AREAS OF EXPERTISE

Programmatic Demand & Supply Partnerships Deal Structuring Sales & Revenue Generation Contract Negotiating Budget Management Leadership Coaching & Mentoring

PROFESSIONAL EXPERIENCE

Verve Group Inc. - Senior Director Business Development 09/2017-04/2020

Formerly Verve Wireless Inc. and acquired by Media and Games Invest. Responsibilities include business development sales for Verve, a leading dominant location enriched mobile platform for programmatic PMPs, display, video, CTV & DOOH. Additional responsibilities include:

Direct sales responsibility utilizing Verve’s proprietary oRTB platform for domestic and international programmatic demand partners, e.g. DSPs, SSPs advertising agencies and trading desks

Responsible for bringing on new supply, working directly with SSPs, publishers & amazon TAM

Partnered with engineering, ad-ops and the yield optimization team to ensure maximum revenue growth

Developed a key understanding of the vendor landscape and key programmatic industry trends

YP.com Executive Director Business Development 05/2000 – 06/2017

Successfully contributed to the business development department for YP, North America’s largest local search, media and advertising company with annual revenues of $1.8 billion and 3,000 employees.

Responsibilities included:

Responsible for maintaining existing and establishing new distribution/traffic partnerships which include reviewing and negotiating new and existing mobile contracts

Completed 222 contracts, PSA, NDA’s, SOWs work orders and amendments in 2016.

Generated $98m in contract value with negotiated cost savings of $11.1m

Managed annual $110m mobile distribution budget. Analyzed and developed competitive analysis for new products and content that was incorporated in YP mobile and YP.com

Partnered with engineering, design and product teams to ensure successful launch of all new products for YP Mobile and YP.com

Worked with senior executives to develop strategic direction for YP Mobile & YP.com

Partners include Yahoo. MSFT/bing, Nokia, Motoroa, AdMarvel, Nexage, Pandora, Verve SMAATO

Luxe Worldwide Hospitality, Sr VP Sales & Marketing 02/1999-02/2000

Responsibilities included directing sales and marketing executives with an annual budget of $7m that are engaged in the solicitation of hotels to become a member of Luxe Worldwide Hospitality, a worldwide hotel representation company. Additional responsibilities included:

Managing domestic and international sales staff of ten people

Responsible for the establishment of annual operating budget, development business forecasts, sales, marketing, promotional materials and public relations

Developed and designed www.luxehotels.com which maximized sales and marketing opportunities for Luxe owned and represented worldwide hotels via the web through on-line reservations, and ecommerce and promotions

Established strategic alliances with airlines and rental car companies, created presentations that promoted the full portfolio of Luxe Worldwide Hospitality

Los Angeles Times, National/Retail Advertising Sales Manager 06/1987-12/1988

Responsibilities included managing an advertising department based in Los Angeles and New York. Annual advertising was $100m. Additional responsibilities included:

Presented and sold complete portfolio of Los Angeles Times products to advertising agencies, national and regional companies and client direct

Products included the Los Angeles Times, Los Angeles Times Magazine, Direct Mail, LATimes.com and Hollywood Online

Established joint marketing agreements with major retail and national clients, national fragrance, apparel, watch, as well as specialty and upscale national retailers

Designed new revenue sources for the Los Angeles Times that included new magazines, special sections and affinity related marketing opportunities

Managed international fashion business primarily based in Italy

EDUCATION AND TRAINING

AA, Association Arts Degree: Los Angeles Valley College

Center for Creative Leadership

Times Mirror Leadership Institute

YP.com Executive Training

SPEAKING ENGAGEMENTS

Keynote Speaker: Digiday

Mobile Advertising Panel: Digiday Direct, AppNation, Mobile Insider Summit, OMMA, Mobile 2.0 Mobile Beat, Digital Hollywood, OMMA Insider Summit, Mobile Location, Upling

Moderator: TV, Online & Mobile Research: Digital Hollywood

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