Sales Representative Manager

Anthony La Marca

***** ** **** **. *****, Florida 33158 786-***-**** (Cell)

Email: ********@***.***

Summary of Qualifications:

Medical Sales Professional with 15 years of Field and Management and Recruiting Experience. I am accomplished at managing and training diverse groups of sales professionals. My management style is employee centric and encourages open communication. I set specific time sensitive goals with are measurable and achievable. My initiatives and execution have repeatedly resulted in high goal attainment and organizational recognition.

Aug 2019

To present U.S. Census Bureau, Atlanta RCC

Miami-South Recruiting Manager

Successfully identified recruiting opportunities and launched strategies to attract US Census candidates

Worked closely with RA Manager to maintain an aggressive recruiting schedule to 141% of Recruito

US Census Recruiting Assistant

Collaborated with RA colleagues to maximize recruiting efficiencies

US Census Lister

Completed all assigned blocks at above average pace and accuracy

Assisted in training fellow Listers while maintains a high level of Canvassing and listening performance

Per request of CFS successfully reworked unsatisfactorily worked blocks by other listers

Attended and participated in Lister Debriefing at US Census HQ in Maryland

Feb 2018 KnippeRx Inc., Lakewood Nj

To Present Field Auditor ( part time)

Conducted over 100 successful Pharmaceutical and medical Equipment Audits

Mar 2018 Guardion Health Sciences, San Diego, California

Jan 2019 South Eastern Regional Sales Manager ( Miami Territory )

Launch Ophthalmic Medical Diagnostics(MapCat-SF) and Prescription Supplements ( Lumega-Z)

Recruited and managed 8 direct reports

Conducted annual performance reviews, developed performance improvement plans, set monthly and quarterly budgets and was responsible expense reporting approvals

Feb 2015 Alimera Sciences Inc., Alpharetta Georgia

Mar 2017 Clinical Account Specialist, South Eastern Forida, Puerto Rico and U.S. Virgin Islands

Launched Iluvien ( Floucinolone Acetinide) an intra-vitreal steroid for the treatment of DME.

Assisted Retina Specialists to identify Iluvien candidates as well conduct training on implantation and Buy and Bill Reimbursement as well as specialty pharmacy.

Q-1 Iluvien Launch bonus recipient and quarter over quarter double digit sales growth.

Jan 2013 Thrombogenics Inc.,Iselin New Jersey

Dec 2015 Regional Account Manager, South Florida, Puerto Rico and U.S. Virgin Islands

Promote Jetrea ( Ocriplasmin injection) in Retina to treat Symptomatic Vitreomacular Adhesions

Engage Retina Specialists to identify ideal Jetrea candidates through diagnostic imaging and follow outcomes.

Assisted HCPs and staff in HIPPA Compliant Benefits Investigations, Buy and Bill purchases and Specialty Pharmacy alternatives.

Achieved the highest growth in Southeast Region and was awarded multiple enrollment awards.

May 2013 Valeant Ophthalmics, Bridgewater New Jersey

Dec 2013 Senior Clinical Consultant, South Florida

Retina /Posterior Segment and Glaucoma

Met and exceeded Visudyne,Macugen and Timoptic in Ocudose sales goals.

Received Q-3 quarterly recognition for Top performance in SE Region.

June 2011 Sequenom Center for Molecular Medicine, San Diego, California

May 2013 Ophthalmic S.E. Regional Manager, RetnaGene Genetic Diagnostic ( Florida Territory)

Actively Recruited,Trained and Managed 9 direct reports

Managed a team that Launched RetnaGene a DNA test that predicts life time risk of developing CNV associated with AMD.

Lead a team charged with selling to large clinical practices throughout Eastern US, engaged Retina specialists in scientific dialogue to advance Utility in Clinical practice.

Represented Sequenom CMM at all National and Regional Symposia i.e. ASRS.AAO, Angiogenesis Society.

Mar 2009 Alcon Labs, Fort Worth Texas

June 2011 Ophthalmic Medical Sales Representative, Dade and Broward County Fl.

Responsible for driving utilization of Alcon surgical and clinical pharmaceutical products Ophthalmology and Retina.

2010 Ranked in top 10% for Vigamox and Nevanac goal attainment

2010 Triesence final goal attainment of 132% and ranked 5th /132.

2009 Triesence final goal attainment of 186% and 15th /132

Feb 2000 Forest Laboratories, New York Ny.

May 2008 CNS Specialty Representative ( Miami Territory )

Successfully launched Celexa, Lexapro, Namenda, Benicar and Campral in Neuroscience and Psychiatry

Achieved numerous quarterly and National awards.

Acted as both Specialty Sales Representative and Regional trainer.

Education

2010-2011, Retinal Angiography, Fundus Imaging Externship with Dr. Sulayman Jallow MD and Dennis West CRA at Memorial West, Pembroke Pines Fl.

B.S. Architecture University of Illinois, Champaign-Urbana Illinois

Life and Annuities license 215

MLO / NMLS # 1846739

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