Associate Merchandise Planner

Kevin Vendola

**********@*****.*** 914-***-**** https://www.linkedin.com/in/vendolak/

SUMMARY

Experienced Data Analyst and Strategist with a knack for using a data driven approach to satisfy customer needs across different locations, product categories and channels of distribution. Currently seeking Analyst opportunities in consumer goods, e-commerce or marketing fields.

SKILLS

Data Analytics: Microsoft Excel, OLAP Cubes, JDA Allocation, Google Trends, NPD Decision Key

Data Visualization: Tableau, PowerBI, Microsoft PowerPoint

Languages: SQL

EXPERIENCE

Macy’s Inc. New York, NY June 2016 to Present

Associate Merchandise Planner - Women’s Shoes 10/19 to Present

Sr. Assistant Merchandise Planner - Women’s Shoes 4/18 to 10/19

Assistant Merchandise Planner - Men’s Sportswear 6/16 to 4/18

oSuccessfully completed Macy’s Executive Development Training Program focused on leadership, business analytics, financial and assortment planning.

oPromoted from Assistant Merchandise Planner, Men’s Sportswear to Sr. Assistant Merchandise Planner, Women’s Shoes before being promoted to Associate Merchandise Planner, Women’s Shoes.

oImplemented a new assortment strategy for a top vendor partner that improved year-over-year same-store sales by 15% through increased penetration in underdeveloped locations and categories.

oSuccessfully launched 6 new-to-Macy’s brands totaling $30M in annual sales and developed assortment, location and replenishment strategies for each brand.

oDeveloped bottoms up sales and receipt plans that reconciled with top down merchandising plans to support growth objectives and leveraged these plans to create SKU and depth targets by classification and location.

oAnalyzed location selling at department, class and key item level using OLAP cubes, industry data, and other proprietary software and provided recommendations to internal team, external vendor partners and upper management.

oCaptained the Open Sell & Macy’s Backstage Committees, where I monitored performance of a strategic set of stores and communicated sales opportunities to upper management.

oExecuted store level allocations and managed the open-to-buy for a $100M business, using analysis to drive sales and maximize profit by region, climate and location.

oServe as a mentor for interns and new hires and help to integrate them into Macy’s.

Morehead City Marlins, Morehead City, NC May 2015-August 2015

Director of Ticketing & Marketing (Internship)

oCreated and implemented marketing and promotional initiatives aimed at increasing game attendance and brand awareness which led to a 15% increase in attendance and a 10% increase in merchandise sales.

oProvided customer service to patrons and managed season, group and individual ticket sales. Also responsible for coordinating corporate picnics, birthday parties and other group outings.

EDUCATION

University of Delaware, Alfred Lerner College of Business and Economics

oBachelor of Science, Sport Management and Marketing Double Major

o3.6 GPA

oDean’s List 7 of 8 semesters

Springboard, Data Analyst Fellow

o400+ hours of hands-on curriculum, with 1:1 industry expert mentor oversight, and completion of 2 in-depth capstone projects. Mastering skills in Python, SQL, Tableau, Power BI, Excel, financial analysis, data analysis and data visualization.

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