Marketing Web

Farhan Ahmad

*+ Yrs. of Experience as Web Production/Project Management

Web Production, Management, Content Release & Development. https://www.linkedin.com/in/farhan-ahmad-57a2aa31/ Experience

EY (AICPA)– Web Producer Feb 2018 – Present

• Manages day-to-day web production tasks as well as selects web projects and tracks for Association store.

• Responsible for creating, building and maintaining web pages, managing product pages through BluMartini CMS and Adobe AEM.

• Working with cross functional teams Marketing, Creative, QA etc. to make sure tasks/tickets have been approved and completed in time.

• Improve the online user experience by proactively recommending improvements based on analytics, troubleshooting issues and optimizing internal workflows, and processes.

• Exhibits excellent communication skills working along with marketing, sales, and engineering teams to build and maintain front-end digital assets.

• Translates business needs into product requirements serving as an expert in online production and coding providing expertise in front-end HTML and CSS.

• Creating and managing content of landing pages and specialized marketing digital assets and working with business owners to optimize user experience.

AT&T – Digital Web Producer Mar 2017 – Jan 2018

• Develop, modify and publish of day-to-day content for AT&T website using CQ5/AEM and Kana CMS.

• Management, implementation and handling of content for daily product/feature launches.

• Develop and update code for existing modules /micro sites using HTML, CSS, and JavaScript.

• Sign-off on daily, weekly and monthly content launches in coordination with all business stakeholders.

• Always find ways to improve and maintain the processes to have smooth implementation of content.

• Organizational skills and attention to details. Ability to prioritize and assist on multiple projects.

• SEO content optimization and implementation in the CMS, including staging and production environment.

• Working with all teams and business stakeholders to make sure all content published successfully.

• SEO content optimization and implementation in the CMS, including staging and production environment.

• Monitor website performance assisting with website optimizations and improvements.

Saks Fifth Avenue – Ecommerce Web Producer May 2014 – Mar 2017 Web Producer and Project Management

• Responsible for content publish, supporting and managing multiple daily and weekly site operations.

• Manages day to day activities with direct impact on Ecommerce business process improvements Effectively communicates and escalates potential issues with recommended solutions and risk management to leadership.

• Coordinating & working with cross functional teams like QA, Marketing, Developers, Merchandising, and Creative teams to update contents and launch successfully.

• Implementation of the SEO tags and processes to the all banners (websites) for day to day basis.

• Assist with managing all site-related issues from internal or external departments

• Worked on auditing of site performance and driving real-time escalations and changes to improve customer demand and satisfaction.

Email: *********@*****.***

Cell: +1-347-***-****

Redmond, WA

• Facilitates, coaches and drives productive discussions within cross functional teams, among peers and other level groups within the Ecommerce organization.

• Trained new domestic and international staff on CMS, internal tools, processes, and weekly production Cycle, and provided ongoing knowledge transfer as needed to the team.

Coach Inc. – Web/Digital Producer March 2013 – Feb 2014

• Facilitated on designing, developing and publishing contents on Coach’s corporate US and international websites like UK, Japan, Mexico, Australia etc.

• Worked on management and execution of daily/weekly changes and monthly e-Commerce enhancements and site refreshes by coordinating between multiple internal and external teams.

• Worked on collaborating with marketing and analytics teams to ensure SEO and Omniture best practices are implemented on the web projects.

• I worked on priority setting and planning for site improvements based on day-to-day customer experience. Coordinating technology, merchandising, and studio and marketing teams to deliver improvements and track and report on results.

• Worked with Developers on improvements and enhance the customer satisfaction by adding new modules and building new strategies for E-commerce online Coach Business. Skills and Technologies

Have proven working knowledge and experience of the following technologies and Content Management Systems.

HTML5, CSS3, JavaScript, JQuery, Adobe Experience Manager (AEM), IBM Web Sphere Commerce (CMC), BluMartini (CMS), Oracle BCC & XCC, Episerver, Contentful, Mural, Adobe Scene7, Commercetools, JIRA, Basecamp, Adobe Photoshop.

Team management Skills

Time Management, Excellent Team Player, Cross Functional Teams Collaboration, Excellent organizational and communication skills, Task Oriented, Ability to Grasp Concepts Quickly, Pay attention to details, Quick Learner, Passion For technology, proven ability to complete multiple projects/tasks within deadlines. Education

BS in Computer Sciences (BSCS) – Pak American Institute of Management and Sciences 2012

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