Social Media Marketing
Resume:
A B O U T
Empath. Historian. Socializer. Storyteller. Data Analyst. Optimizer. Brand
Archaeologist. INFJ. Aquarius. Team Mom.
WORK E X P E R I E N C E
E D U C A T I O N
BACHELOR OF ARTS, MAJOR IN HISTORY & MINOR IN PSYCHOLOGY Cal Poly San Luis Obispo 2015 - 2019
Public Relations Coordinator 2017-2018
DIRECTOR OF MARKETING & PUBLIC RELATIONS
Tastry Aug 2019 - Present
As the Marketing Director for a fast-growing software/AI startup, I wore many hats and managed many teams while overseeing all data- backed deliverables involving the branding and marketing of 3 vertical B2B & B2C brands under the Tastry umbrella.
Responsibilities include:
brand building
email marketing
social media
PR
press relations (like Forbes)
app store optimization & ads
copywriting
graphic design
site UX
& all marketing analytics and reporting.
MARKETING COORDINATOR
Ulzi Apr 2018 - June 2019
At Ulzi, an anti-sexual assault app focused on partnering with student life on college campuses, I worked closely with the exec team to establish a social media, influencer, and partnership strategy. Skills included:
Creating and managing marketing, advertisement, and social media campaigns and strategies directly under the CMO Managed analytics and reporting to measure/optimize campaigns Ensured positive and cohesive brand image in all campaigns, outreach, partnerships, and public relations efforts C O N T A C T
P: 858-***-****
E: ****************@*****.***
Google Analytics
Hotjar
Cision & Muck Rack
Social media strategy
Press releases
Media outreach
Influencer outreach
Web content development
Copywriting
Email Marketing
Project management
Layout design
Photo editing
Brand development
Market research
P R O F E S S I O N A L
S K I L L S
Effective communication with
varying personality types
Independence
Creativity and curiosity
Fast & eager learner
Team management
Organization & Prioritization
P E R S O N A L S K I L L S
MADDI
MARTINEZ
M A R K E T I N G & P U B L I C R E L A T I O N S
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