PROFESSIONAL SUMMARY
Energetic and young professional bringing robust background in
developing messages to boost company image and preparing supporting professionally written materials. Driven to craft targeted messaging to promote and inform general public of events, promotions and campaigns. Eager to use my experience and education to help elevate the success of a company.
WORK HISTORY
Graduate Assistant Coach, 08/2018 to 04/2020
UCF - Orlando, FL
Social Media Intern, 09/2017 to 04/2018
The Mountain East Conference - Shepherdstown, WV
Social Media Marketing Intern, 05/2017 to 08/2017
Great Minds - Washington, DC
Social Media Coordinator, 04/2016 to 08/2016
The PYBL - Bethesda, MD
CONTACT
Address : Accokeek, MD 20607
Phone : 240-***-****
Email : addz3c@r.postjobfree.com
SKILLS
EDUCATION
Bachelor of Science, Communication, 05/2018
Shepherd University - Shepherdstown, WV
MBA, Mass Communication
University of Central Florida - Orlando, FL, USA
COURSEWORK
Bachelor - Communications and New Media,
Communication Research, Strategic Campaigns,
Social Media, Public Relations Principles,
Photoshop& Adobe Create.
Masters'- Media Effects and Audience Analysis,
Communication Theory, Organizational
Communication, Qualitative Methods, Public
Relations in Government, Social Media
Communication.
ACCOMPLISHMENTS
STEFFEN M. DAVIS
Managed and led over 45 student-managers through different basketball operations and basketball practices.
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Created and monitored social media recruitment Twitter page
(@UCFMBB_Recruit). Page has more than 150 followers and monitors the recruits activity.
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Created different basketball graphics via Photoshop for current and potential student athletes.
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Created and implemented monthly newsletter via Adobe Spark that highlighted student-athletes success via on the court and in the classroom. Newsletter was sent out to donors and season ticket holders.
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Managed the Twitter, Instagram, and YouTube page for all new and innovative sports related content that had to do with the Mountain East Conference sports.
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Increased social media activity and social media following by 35% across all platforms through weekly highlights and GameDay posts.
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Assisted Adam Zundell with various marketing projects and strategic plans that would engage new leads and more fans.
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Created and managed Facebook Posts and Tweets for company social media pages. Increased usage and engagement on both platforms by 10% and 15% respectively.
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Analyzed social media campaigns and activities using Salesforce and HubSpot to promote engagement and made recommendations for enhancement.
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Suggested and created the first ever Intern webpage on the company website using WordPress. Webpage still used today to show job opportunities, past internship work, and other facts about the company and their efforts.
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Assisted President of Communication with various marketing projects that would engage new leads and potential customers.
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• Fully responsible for creating and designing specific basketball and https://steffdavis2.weebly.com
• Computer - Microsoft Word, Powerpoint, Excel.
Social Media Platforms - Twitter, Facebook,
Instagram, Blogger, YouTube, LinkedIn, Adobe
Creative Studio.
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Writing - Blog Writing, Creative Writing, Editing, Research, Reporting, HTML, WordPress.
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• Leadership Communication
• Interpersonal Communication
• Advertising and Marketing
• Strategy Implementation
• PR Strategy Development
Student-Athlete at Shepherd University (Men's
Basketball).
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Mountain East Conference All-Academic Team
(2018).
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• Deans List 6x
game content for Twitter, Instagram, and YouTube.
Managed a group of 5 interns that gave live updates during games, filmed games, broke down film, and took photos.
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Increased social media engagement and activity across Twitter and Instagram by 45%. Also Increased average attendance for games from 30 people to 70 people.
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