Business Intelligence
Resume:
SHAOSHA HUANG
********@*****.***
https://www.linkedin.com/in/shaosha-huang/
SUMMARY: marketing data analytics professional with data analysis, digital marketing, and data visualization internship experience. EDUCATION
ILLINOIS INSTITUTE OF TECHNOLOGY – Stuart School of Business Chicago, Illinois Master of Science in Marketing Analytics (STEM) May 2020
• GPA: 3.9
• Relevant Coursework: Predictive Analytics, Business Analytics, Marketing Research and Engineering, Advanced Analytics for Decision Making, Strategic Marketing Management, Supply Chain Analytics, and Financial Statement Analysis
• Recipient of Merit Scholarship, Member of Beta Gamma Sigma, Candidate of Stuart Board of Advisors Mentorship Program HUIZHOU UNIVERSITY Huizhou, China
Bachelor of Arts – Business July 2018
Relevant Coursework: Business Management, Business Communication, International Business Law, and E-Commerce ACADEMIC PROJECTS
ILLINOIS INSTITUTE OF TECHNOLOGY – Stuart School of Business Chicago, Illinois IIT Alumni Donation Forecast (Tableau) April 2020 – April 2020
• Performed data cleaning and manipulating on IIT alumni donation data from 2000 to 2016 with unique indexes of over 9,700
• Designed and performed RFM Analysis to predict the potential donors for 2017 with recency, frequency, and monetary data
• Designed and built a dashboard with 2 graphs using parameters, LOD, pages, actions, tooltips, and navigation functions Employment Status Prediction Project (SPSS Modeler) April 2020 – April 2020
• Received and manipulated 2019 Employment data with unique indexes of 332 from the professor using SPSS Modeler
• Built an Ensemble model using Feature Selection Node and Auto Classifier Node with an overall accuracy of about 79.2%
• Manipulated and connected 2020 Employment data to the Ensemble model to find 23 employees possible to leave the company
• Built a Text Analytics model to categorize employee comments and used the categories to identify employees possible to leave Bank Marketing Campaign Project (SPSS Modeler, R, and Tableau) November 2019 – December 2019
• Downloaded Bank Marketing Dataset from Kaggle with unique indexes of 11,163 and manipulated it using SPSS Modeler
• Built Decision Tree Model using SPSS Modeler with accuracy rate of 92.7% for training dataset and 90.8% for testing dataset
• Built Neural Network Model using SPSS Modeler and R with overall percent correct of 81.7%
• Created 1 dashboard and 1 story using Tableau to visualize and analyze the relationship between predictors and target PROFESSIONAL EXPERIENCE
PURECIRCLE Chicago, Illinois
Marketing Intern January 2020 – May 2020
• Designed and built 16 custom business target datasets from scratch using Innova Database, EuroMonitor Database, and Excel
• Manipulated data and provided 30 data insights for custom market size, market trends, and competitive analysis requests
• Built 12 presentation decks with market research, trends analytics, and product analytics data visualization using Excel
• Refined and maintained business tracker spreadsheet and researched and analyzed similar companies for lead generation NYSSA CARE Chicago, Illinois
Marketing Intern June 2019 – November 2019
• Developed automatic weekly website, Google Ads, and Facebook Ads reports with Google Data Studio and Google Analytics
• Created and maintained 4 Google Ads campaign, 4 email contact lists and 7 contact segments in Klaviyo of over 450 profiles
• Analyzed email results and performed A/B testing on send time, subject line, and preview text, and improved open rate by 4% STUART SCHOOL OF BUSINESS Chicago, Illinois
Student Affairs Student Assistant May 2019 – August 2020
• Analyzed and prepared a descriptive report every month on data received during academic open advising hours
• Assisted Stuart staff and faculty on projects including data collection, orientation, and commencement TECHNICAL / LANGUAGE SKILLS
Certifications: Tableau Developer; Tableau Analyst; Tableau Data Scientist; IBM Enterprise Design Thinking Practitioner; Kellogg School of Management – Marketing Strategies: Data, Automation, AI and Analytics; Google Analytics Certification; Data Skills: MySQL; Python; SPSS Modeler; DataRobot; ETL; Excel Solver; Tableau Desktop; Power BI; Spreadsheet Modeling; Alteryx; Monte Carlo Simulation; Dataiku Data Science Studio Statistic Skills: R; SPSS Analytics; Statistical Modeling Other Skills: Cantonese; Mandarin; Canva; Microsoft Office; Pardot; Salesforce; Klaviyo; Lightroom; Logic Pro X
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