Web Developer Engineering

Fang (Fiona) Ma

Phone: 484-***-**** Email: **********@*****.*** LinkedIn: /in/fang-ma/

SUMMARY

Goal-oriented data scientist with 7 years IT consulting and programming experience in eCommerce and retail industry. An MBA focused on marketing analytics excelling in both technical and business analysis. WORK EXPERIENCE

Techlent, Flower Mound, TX 09/2019 – present

Data Scientist Fellow

Cleaned up large volumes data with Python, Spark, NLP and performed feature engineering, exploratory data analysis (EDA) and model selection

Built forecast models to investigate pricing elasticity and predict product price with Scikit-Learn, wrapped up the models as an API using Flask and served it on Google cloud platform (GCP) Perficient Inc., Plano, TX 07/2014 – 03/2019

Senior Technical Consultant – IBM Smarter Commerce Solutions

Conducted customer segmentation to investigate customer engagement with the RFM (recency, frequency, monetary value) analysis and identify the most popular products using K-means clustering and dimensionality reduction (PCA), enhancing the customer retention rate by 25% by tailoring the promotions for different customer segments

Performed A/B testing, analyzed the customer behaviors and increased the check-out conversion rate by 15% by modeling the conversion rate for both existing and new customers

Implemented an automated process to check data quality and create a linking dataset to facilitate sales report generation to reduce the data processing time by 90%

Communicated with stakeholders to gather business requirements and objectives, clarify and validate function requests to reduce request changes, and translated complex technical concepts to non-technical stakeholders to bridge the gap

Conducted project management in Agile methodologies, scheduled Scrum meetings, coordinated timelines and prioritized tasks/JIRA tickets

Trifecta Technologies Inc., Allentown, PA 05/2011 – 05/2013 eCommerce Web Developer

Converted clients’ requirements into detailed technical user/functional documentation

Designed database models and implemented database development with SQL to embed Customer Reviews feature into websites using Java with SDLC methodologies

Implemented Web API configuration and integration to present dynamic content and improved website customer retention rate using Java and SQL

EDUCATION

M.B.A. Concentrations: Marketing and Business Analytics, Lehigh University May 2018 M.Sc. in Computer Engineering, Lehigh University May 2011 M.Eng. in Electrical and Computer Engineering, National University of Singapore Dec. 2008 B.Sc. in Electronic Science and Technology, Xi’an Jiaotong University, China Jul. 2006 SKILLS

Machine Learning: Linear Regression, Logistic Regression, ensemble methods (Random Forest, Gradient Boosting), KNN, Classification, Clustering, SVM, Decision Trees, Statistical Modeling, Bayesian,Probability, Exploratory Data Analysis, NLP, A/B Testing, Deep Learning (CNN,TensorFlow, Keras) Programming: Python (Numpy, Pandas, Scikit-learn), Java, SQL, Oracle, DB2, MySQL, Databases, Linux/Unix, REST APIs, HTML,CSS, JSON, XML, Hadoop, Spark, Hive, Google Cloud Platform (GCP) Data Visualization: Tableau, Python(matplotlib, ggplot, seaborn), Microsoft Excel, PowerPoint

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