District Sales Manager

Donna Shaffer-Grashoff

Pittsburgh, PA **********@*****.*** 412-***-****

Retail District Manager

Multi-Unit Management Footwear & Apparel Team Leadership & Development

Results-driven leader with 19+ years of experience managing up to 21 retail locations and teams of up to 200 personnel. Proven success in growing sales, optimizing P&L metrics, and establishing exceptional levels of customer service. Expertise in recruiting, training, and developing highly-engaged teams with strong morale and performance.

Store Operations Management

Recruitment & Talent Development

District Tracking & Analysis

District & Store Strategy

Inventory &Merchandising Planning

Finance & Budgeting

Sales & Marketing Promotions

Corporate Compliance

Payroll, HR, Employee Relations

PROFESSIONAL EXPERIENCE

CALERES Feb 2011 – Dec 2019

District Manager

Direct store operations and hold full P&L accountability for 20 stores within the wider Pittsburgh area with oversight over 25 managers and 200 team members.

Spearheaded revenue increase for the district to over $1 million, while driving continuous overhead cost reductions and slashing shrink by 1% to optimize profit margins.

Tracked and analyzed financial, sales, and P&L results for the region and individual stores in order to pinpoint underperforming areas and introduce corrective action.

Partnered with store managers in enhancing all facets of store operations (merchandising, inventory management, marketing, sales, customer experience, and team performance), coordinating strategic company initiatives, and driving revenue growth and brand loyalty.

Strengthened morale and cultivated top-performing teams with exceptional customer service and sales skills through the implementation of strategic training and development programs.

Established optimal staffing levels through strict control over talent acquisition and retention programs.

Standardized processes across all locations through close control over corporate compliance and oversight over employee relations and investigation cases and inventory management audits.

Launched a pilot program for Associate District Store Managers in Training and crafted comprehensive succession plans, resulting in the internal promotion of 19 team members.

Honored with ‘Regional Peer Recognition’ and ‘District Store Manager of the Year’ awards.

CHARMING SHOPPES Nov 2008 – Feb 2011

District Manager

Orchestrated the operations of 11 retail locations with direct responsibility for the recruitment, training, and leadership of over 100 managers and team members.

Set store KPIs and led the implementation of process improvements, corporate compliance training, and new retail strategies across all locations, resulting in superior sales, loss prevention, shrink, and customer satisfaction results.

Nurtured teams’ professional growth and instituted a customer-centric culture within the district.

ARDEN B Mar 2001 – Nov 2008

Area Sales Manager

Oversaw the operations and sales performance of multiple retail locations and collaborated closely with store managers to improve sales figures and implement new processes that enhance work efficiency.

Cultivated strong brand loyalty and developed lasting relationships with a diverse client base.

Initiated strategic talent development programs and oversaw payroll, finance, and HR.

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