Social Media Marketing
Resume:
ARJUN MATHUR
********@**.***
EDUCATION
Indiana University, Kelley School of Business, Bloomington IN Current Bachelor of Science in Business
Major: Informatics with Computer Science Cognate, Marketing Monta Vista High School, Cupertino CA June 2019
EXPERIENCE
San Francisco Giants, San Francisco 2016-Current
Photographer
• Handled special camera equipment and manually captured and edited photographs of fans and press conferences for the organization
• Took over 8,000 photographs per season and worked majority of home games
• Made approximately 600 sales and worked with fans to achieve the ideal image and capture memorable photographs
• Approached hundreds of fans per game and had meaningful interactions to build positive customer experiences and create memorable sales Indiana University Libraries, Indiana University Bloomington 2019-Current Interlibrary Loan Retriever
• Coordinated with supervisor to revise cataloging system and deliver all materials in under 3 days
• Responsible for retrieving Library Loan requests across all departments and ensuring incoming/outgoing books are tracked and categorized Phi Kappa Sigma, International Fraternity, Indiana University Bloomington Recruitment Chair 2019-Current
• Evaluated candidates risk factors and selected new members capable of upholding organizations core values
• Planned, marketed, and executed 15 recruitment events in a 3 week recruiting period per semester
• Identified and exploited 3 key factors to differentiate from 27 competing fraternal organizations
• Initiated 32 new members and improved new member class size by 63% from previous year with a retention rate of 97.5%
• Spoke personally and intimately with every interested candidate to provide fair opportunities and make informed recruitment decisions Public Relations Chair 2018-Current
• Managed all fraternity social media platforms and publicly represented the organization
• Filmed, organized, and edited fraternity related promotional videos to showcase social events and attract new members
• Managed public perception and risk from members personal social media accounts to protect the fraternity and brothers
• Gained approximately 200 followers since beginning of term and increased social media engagement through hashtags and consistent posting MarathonFoto, San Francisco 2017-2019
Photographer
• Utilized full frame cameras, autocameras, and other special equipment to photograph sellable photos of marathon race runners
• Photographed approximately 6200 marathon race runners over the span of 6 races
• Coordinated stationing of myself and other photographers to maximize coverage and produce high quality, sellable images
• Shot 155 photos per minute consistently for 7-11 hours per shoot with no breaks in order to maximize camera coverage San Jose Jazz, Summer Fest Concert, San Jose 2019
Marketing and Social Media Intern
• Managed Instagram, Facebook, and Twitter ad campaign for music festival with 10,000 attendees
• Edited marketing content and promotional videos for the San Jose Jazz Summer Fest to target Gen X demographic
• Utilized Excel to create, organize, and update social media posting schedule
• Posted daily on socials to actively generate follower retention and engagement Omei Academy, Cupertino 2015-2017
Teacher and Design Consultant
• Managed a classroom of 32 5th graders for the course of 2 years
• Wrote, organized and executed class oriented lesson plans to educate students, improve grades, and raise student retention rates
• Responsible for redesigning and distributing end of year reports to distribute professional looking documents to customers ACTIVITIES AND AWARDS
Silicon Valley Career Development Conference, First Place 2017
• Created written pitch and presentation for an original startup idea (SpotMe)
• Wrote 10 page report with executive summary and marketing plan and presented slideshow in a mock entrepreneurial pitch International Career Development Conference, Third Place 2016
• Designed rebranding strategy for EFLI (Elite Football League Of India)
• Chosen among 3,000 other competitors
Karate, Black Belt 2006-2017
• Actively trained and practiced for 11+ years
• Worked as advisor to senior trainer
SKILLS AND INTERESTS
Photography, Lightroom, Photoshop 5 years
• Trained to use DSLR camera and video usage
• Worked approximately 60 freelance shoots, 5 marathons, and over 60 MLB games
• Edited over 4,000 photos using a combination of lightroom and photoshop
• Contributed to several lightroom presets for editing various types of photos HTML, CSS, Python MS Office (PowerPoint, Excel, Access) 2 years
• Created websites for academic projects and took three skill related courses
• Collaborated with team to create a game with python, replicated numerous math functions using loops, functions, and recursion and taken two skill related courses
• Using various lookups, match/IF functions, data entry, creating queries, and power view reports
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