Social Media Marketing

Ganavi Mysore Harsha Email: *************@**.*******.***

LinkedIn: https://www.linkedin.com/in/ganavi-mysore-harsha/ Mobile: (+1) 857- 498 - 2832 Recent MBA graduate with emphasis in Marketing. Experienced in conducting intensive primary and secondary research in various business and marketing. Detail oriented person who is passionate about managing a project from inception to completion. Looking for a career in Management/ Marketing opportunities to effectively contribute to the dynamic team. Areas of Expertise

• Strategic Planning • Market Research and Analysis • Project Management

• Process Improvements

• Problem-solving

Education

•

• Consumer Behavior Analysis

• Social Media Marketing

• International Marketing

• Team Building and Leadership

Suffolk University Master’s in Business Administration in Marketing (GPA: 3.85/4.00) Boston, MA (Sep 2018 - May2020) National Institute of Engineering Bachelor of Engineering in Computer Science Mysore, India (Sep 2012 - June 2016) Experience

Suffolk University Boston, MA (Sep 2018 – May 2020) Graduate Student Assistant

• Worked one on one with diverse group of students and assisted in registration, student services, billing payments and financial aid queries.

• Demonstrated leadership and team management by training new staff to deliver quality client service and created employee monthly schedules.

InstallerNet.Inc Boston, MA (May 2019 – August 2019) Project Marketing Intern

• Accessed the installation service sales reports and conducted deep dive analysis on the order status breakout related to open, closed, completed, and partial/ returned to increase completed rate with rationale.

• Pioneered various social media approaches and multi-channel marketing strategies as company was considering the shift from B2B to B2C.

• Monitored the competitive landscape and challenges in the market and developed product-specific brand marketing recommendations by identifying new opportunities. Accenture Services Private Limited Bangalore, India (Nov 2016 – June 2018) Application Development Analyst

• Awarded Accenture Celebrates Excellence (ACE) recognition for delivering best client services and customer satisfaction in a challenging environment.

• Troubleshot sterling commerce malfunctions by working on Order Management System (OMS) and monitored and tested servers to improve database performance.

• Exhibited strong project management skills by scheduling and managing multiple projects, preparing agendas, identifying action items, and performed multitasking in cross functional work environment. Accomplishments

KindScreen Boston, MA (Jan 2020 – May 2020)

Leading and Implementing Change

• Created marketing content, innovative promotional offerings, online and offline marketing campaigns, and researched about partnership opportunities to create a strong brand presence.

• Demonstrated knowledge and application of marketing practices, advertising creative development, social media approaches, and analyzed bottom up approach for go to market strategies. Blizzard Project Boston, MA (Jan 2019 – May 2019)

Global Product Innovation

• Conducted Qualitative and Quantitative research to analyze consumer insights and designed learning plans, ideation, focus groups, conducted interviews, and launched mobile gaming Qualtrics survey on Amazon Mechanical Turk to collect consumer data responses.

• Created consumer journey map to visualize various consumer touch point interaction with the brand and assisted to overcome customer pain points at each stage and provided recommendations for implementation process. Certifications

Content Marketing Certified by HubSpot Advanced Google Analytics Certified by Google Marketing Tools: Digital Marketing Certified by LinkedIn Splunk Certified Tableau basics Experience Change Certified by GlobalTech

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