Product Design & Development, Product Manager, Product Analyst

SUCHANUN CHAIVORAPONGSA

Watertown, MA, ***** 617-***-**** addrhg@r.postjobfree.com suchanunchai.com linkedin.com/in/schaiv

EDUCATION

BABSON COLLEGE, F.W. OLIN GRADUATE SCHOOL OF BUSINESS, Wellesley, MA August 2018 – May 2020

MBA Candidate, GPA 3.75/4.00, Magna Cum Laude; Business Analytics Concentration;

Consulting Project with a bioplastic manufacturer (academically sponsored team-based project)

oConducted market research & analysis for bottled water industry in US; developed a go-to-market strategy for compostable water bottle with target sales of 5M bottle per month

Built predictive models for project in Business Intelligence, Analytics, & Visualization class to help potential home sellers classify if their home will be sold in standard, premium, or luxury housing market in Boston

UNIVERSITY OF WISCONSIN-MADISON, Madison, WI September 2011 – May 2015

BS, Food Science, GPA 3.838/4.000

EXPERIENCE

AIRASIA BERHAD, Selangor, Malaysia June 2019 – August 2019

Asia’s leading budget airline conglomerate operating in more than 130 destinations across Asia Pacific

Product Owner Intern (at BigPay, a FinTech mobile-bank subsidiary of AirAsia), July 2019 – August 2019

Defined project roadmap and designed user experience (UX) for a new feature on BigPay application enhancing peer-to-peer money exchange experience; anticipated to increase customer loyalty by 20%

Planned & executed 3-week sprints, helping marketing & product teams deliver 75% of minimum viable product (MVP)

Built gamification framework for application; anticipated to grow customer retention and engagement by 10%

Conducted user research and competitor analysis; created user flows, wireframes, information architecture, & user interface (UI) prototypes; synthesized product development requirements on Confluence

MBA Summer Intern, June 2019

Examined social commerce market to construct a pricing model for AirAsia’s social commerce platform

Analyzed sale & website traffic data; advised solutions to optimize UX of mobile and website platforms to upsell and generate expected revenues boost of 7.3%

WONGSAMUT GROUP, Bangkok, Thailand November 2016 – May 2018

Family-owned businesses providing marine Bulk Bags shipping around Southeast Asia

Project Coordinator

Recommended new strategic marine transport routes around South East Asia for new container shipping service, improving annual sales by 30% YOY

Assessed existing transportation routes, customer demand for container shipping service, and feasibility of service

Created and implemented quarterly in-house team building escape game for 80 employees to enhance motivation

E V DEVELOPMENT CO., LTD., Bangkok, Thailand August 2015 – September 2016

Subsidiary of and sole game provider for ESCAPE HUNT PLC, global leader in live escape rooms

Head of Game Product Design (promoted to senior position in January 2016 and to head of department in June 2016)

Led a cross-functional team of 4 in planning and executing TEDxBangkok games for 250 players on time; managed project timelines, marketing and event flow, magnifying brand awareness locally

Expanded Game Theme Catalogue by 400% with new product offerings for global franchisees, including bespoke 60 indoor and outdoor games, attracting international corporate clients such as Marc Jacobs

Standardized game design process; established novel department’s recruitment & training system for reduction in time-to-market by 50%, maximizing production schedule efficiency with 8 new games per month

Produced social media game series in collaboration with Marketing Manager; raised interaction rate by 50%

Developed over 20 onsite game products for global franchisees, including puzzles and room designs

JAMSAI PUBLISHING CO., LTD., Bangkok, Thailand August 2009 – September 2019

Leading publishing company in Thailand

Freelance Author

Published 7 young adult fiction novels to date; 3 reached nationwide top 50 best sellers list

ADDITIONAL INFORMATION

Computer Skills: Adobe Photoshop, Illustrator, & Lightroom; Microsoft Office, Tableau, R, Balsamiq, Sketch, InVision, Basic HTML/CSS, Basic Python, Trello, Confluence

Core Competencies: Analytics (Babson Hackathon finalist), Persona Development, Product Development, Wireframing, Storytelling, Creativity, Design Thinking, UX/UI Design, Agile Methodology

Leadership: VP of Marketing and Creatives of Design Thinking Club; Marketing Director of Analytics Club

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