Design Designer

CALEB HA

UX/Product Designer

SUMMARY

I am a UX/ Product Designer with

extensive experience in advertising that

has always solved for consumers’ pain

points. I switched gears because I wanted

to go beyond the quantitative data, to

investigate the root cause of users’ pain

points and solve them directly. Because I

believe ultimately, seamless user

experiences and engagement not only

helps the businesses meeting goals, but

also level-up.

SKILLS

● Interaction/ UI Design

● Website/ Mobile Apps Design

● Wireframing & Prototyping

● User Research & Interviews

● Usability Testing

● Card Sorting

● Information Architecture

● Affinity Mapping

● Persona Development

● Journey Mapping

● User Flows

● Site Mapping

● Heuristic Analysis

TOOLS

● Sketch

● Invision

● Figma

● InDesign

● Keynote

● Zeplin

PROJECTS

● BizDevIQ

● Handsfree Recipe Navigation

● Deconstructing ILoveNY.com

● Redesign Food Bank NYC’s

Responsive Website

EXPERIENCE

BIZDEVIQ, NEW YORK, NY

CONSULTANT MAR 2020 - APR 2020

● Conducted user and stakeholder interviews

● Identified users' pain points and opportunities with affinity map, Persona and Journey Map from interviews

● Created feature prioritization with MoSCoW method

● Conducted 7 design studios for this sprint

● Created Mid-Fi and Hi-Fi Prototype with usability testing GENERAL ASSEMBLY, NEW YORK, NY

UX DESIGN FELLOW JAN 2020 - APR 2020

● Designed responsive, user-centric products for web and Apps

● Conducted comprehensive UX research and design for 5 projects

● Collected and analyzed user behavior data through a variety of channels, such as user testing, interviews and surveys

● Studied and analyzed the user experience on multiples sites

● Communicated results and presented project deliverables ADASIA COMMUNICATIONS, INC., ENGLEWOOD CLIFFS, NJ

CREATIVE DIRECTOR SEP 2008 - DEC 2019

● Developed award-winning concepts for broadcast and digital advertising campaigns that exceeded marketing goals

● Led the creative team (art directors and copywriters) on copy and visual design and execution on multiple and complex projects

● Presented to internal teams, lead agencies and clients

● Clients include Verizon, Verizon Wireless, EmblemHealth, PNC, Subaru, State Farm, Vitasoy, Kikkoman

ADASIA COMMUNICATIONS, INC., NEW YORK, NY

SENIOR COPYWRITER SEP 2002 - AUG 2008

● Created original work and developed ideas

● Wrote persuasively with appropriate tone

● Articulated ideas and actively participated in brainstorming sessions EDUCATION

GENERAL ASSEMBLY, USER EXPERIENCE DESIGN IMMERSIVE THE CHINESE UNIVERSITY OF HONG KONG, BA PHILOSOPHY LICENCES

IBM, ENTERPRISE DESIGN THINKING - Practitioner/ Team Essentials for AI 917-***-****

*******@*****.***

linkedin.com/in/caleb-ha/

calebha.com

medium.com/@calebha_63744

New York, NY

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