Business/Marketing Strategy, Growth

DIO ESPINAL

***-** ******* ******* *** *Q, JAMAICA ESTATES, NY, 11432

M: 718-***-**** // E: ********.*********@*****.*** PROFILE &

CREDENTIALS

Hello! I’m Dio Espinal and I’m currently a product strategist focused on driving strategic product partnerships at an analytics and technology company servicing the life sciences market. With over 7 years of marketing experience, I have worked across media agencies, strategy and advisory firms, and technology start-ups with expertise in business strategy, product strategy, and program management. Most notably, I was a founding member and am a patent holder of the M1 people-based audience planning platform.

US Patent Name: System and method for providing people-based audience planning US Patent Number: 10181136

Product Marketing Certified – PMMC (Product Marketing Alliance) EXPERIENCE CROSSIX SOLUTIONS, INC. NEW YORK, NY // 05/2019 – PRESENT PRODUCT STRAGTEGY MANAGER, PARTNERSHIPS

As a Partnerships manager, I’m focused on evaluating, establishing, and growing Crossix’s partnerships for digital media, advanced television, and data management to enhance Crossix’s audience and measurement solutions

Act as lead business partner, managing, resolving, and executing enterprise partner services agreements, enabling over ten data and measurement partnerships in less than a year

Develop and execute against yearly partner growth plans, product roadmaps, and joint marketing agencies, influencing over 25% in net revenue for one business unit

Lead bi-weekly competitive intelligence sessions, facilitating knowledge sharing and trainings on new partner capabilities, market disruptions and client product feedback.

Create and manage sales enablement and product collateral for both advertisers and media owners on new platform enhancements and capabilities.

Evangelize Crossix audience and measurement solutions at marketing and industry events MEDIALINK, AN ASCENTIAL PLC COMPANY NEW YORK, NY // 10/2018 – 04/2019 DIRECTOR

Led strategic business acceleration accounts, advising early stage software companies on go-to market and sales enablement strategies to increase revenue influencing over $3MM in booked revenue

Served as engagement lead, manage and guiding junior team members on client assignments

Guided diligence process for curating industry benchmarking and trend analyses, synthesizing findings and creating the framework for client deliverables

Directed client scope of work creation for new business, prepared and ran client proposals, diligence and deliverables, while managing individual responsibilities on day-to-day accounts MERKLE, A DENTSU AEGIS NETWORK COMPANY NEW YORK, NY // 08/2014 – 10/2018 ASSOCIATE DIRECTOR, M1 GLOBAL PRODUCT NEW YORK, NY // 07/2017 – 10/2018 Lead strategist consulting across Dentsu Aegis Network’s multi-million global media clients

Charged as the primary relationship owner for M1’st first global customer, ABInBev, ensuring M1 delivers on the client’s vision of transforming their $1.2bn global media investment to be 100% addressable and with consumer data at the center.

o Work across ABInBev’s core and value brands to evolve their audience segmentation from demo-based to value-based (e.g. purchase-based propensity models) by partnering with data science to develop custom segmentations for Michelob Ultra, Bud Light, and Stella Artois o Lead addressable audience workshops with representation across data science, insights and consumer research, media planning and buying teams

Supported new business pitches as lead audience strategist and product subject matter expert, resulting in media wins for brands like Microsoft and Subway, totaling over $3mn in revenue for the company

Educated agency teams on building addressable media programs via M1’s publisher addressable marketplaces: the industry’s first programmatic ad solution that enables large-scale deterministic targeting and measurement across multiple premium publisher audiences and inventory, e.g. Pandora, Ninth Decimal, OATH

Acted as M1’s product strategist in client executive meetings, helping brainstorm audience strategies and lead platform demonstrations

Global product marketing development and standard training program development

Developed M1’s first set of marketing materials, including 6 long-form client case studies which illustrate how transitioning digital media buying from proxy-based audiences to PII-based audiences delivered increase in ROAS and unique reach across insurance, automotive, and travel clients

Responsible for the creation and maintenance of the M1 platform user manual with sections tailored for different end-users: media planners, ad ops specialists, client delivery leads

Assisted in the development of Merkle’s people-based marketing training curriculum, spanning five modules with topics including how to use CRM and 3rd party data

Constructed over ten FAQs and one-pagers on platform functionalities as they rolled out to customers Team lead supporting product launches in new markets – UK and Australia

Main business partner to the development team for managing platform priorities as the M1 product was introduced in new markets outside of the US

Presented M1 narrative and capabilities to agency and client executives, communicating vision behind people-based marketing and illuminating how each market will operate given data and consumer privacy constraints

Up to 40% of work included international business travel to ensure consistencies in product positioning, story narration, and audience strategies across markets

SENIOR MANAGER, STRATEGIC PARTNERSHIPS & ALLIANCES 08/2014 – 06/2017

Spearheaded revenue-generating media partner initiatives and strategies spanning data, analytics, media, and product development

o Led the development of new channel partnerships: DoubleClick Marketing Partner and Google Analytics 360, accounting for an incremental $1.5 million in revenue in the first nine months o Developed the first business plan to support the agency’s entry into the Google Cloud partnership o Operate as project manager for Adobe and Salesforce Marketing Cloud partner programs

Trained enterprise sales team on how to uncover opportunities for Merkle’s DoubleClick channel partnership

Attended company-wide executive summits as a media subject matter expert and partner lead, effectively communicating with c-suite executives and directors

Extended team member of Dentsu Aegis’ Amplifi global media partnership team, representing Merkle’s data and analytics services across the network of sister agencies for cross-selling opportunities MEC, GROUPM, WPP NEW YORK, NY // 03/2013 – 08/2014 SENIOR ASSOCIATE, PAID SOCIAL

Promoted from entry-level associate position in under six months (03/2013 – 08/2013)

Part of GroupM’s inaugural self-service paid social buying team servicing all of AT&T’s digital business groups: direct marketing, social, local markets, awareness, multicultural and sponsorships

Spearheded AT&T’s social mobile program and provided insights and recommendations to leadership

Developed testing strategies with key partner tools that drove down cost per online order by 30%

Led team of associates to ensure high-quality project delivery and provide professional coaching JPMORGAN CHASE & CO. NEW YORK, NY // 07/2008 – 07/2012 THOMAS G. LABRECQUE SMART START SCHOLARSHIP: A competitive four-year full tuition scholarship and professional development opportunity

EDUCATION NEW YORK UNIVERSITY – GALLATIN SCHOOL OF INDIVIDUALIZED STUDY NEW YORK, NY // 08/2008 – 09/2012

B.A, INDIVIDUALIZED STUDY WITH A CONCENTRATION IN INTL RELATIONS & POLICITAL ECONOMY ABOUT ME PROFESSIONAL GROUPS: Product Marketing Alliance, 212 NYC, ARF Young Pros, BWG Strategy, Delta Sigma Pi, MLT, NYU Alumni

SKILLS: Spanish language fluency, audience strategy, digital media strategy, marketing and strategic partnerships, product marketing

INTERESTS: Film/TV industry news and programming, consumer technology, typography, web design, avid podcast listener, interior design, urban planning and architecture

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