Customer Service Marketing

Thanh Le Luong

Address: ***** ****** *******, ******, ** 77373

Email: ********@*****.*** Phone: 850-***-****

Objective

To gain a position within your company as well as adding to my arsenal of knowledge through education and hands on experience.

Education

University of South Florida College of Business, Tampa, FL August 2017

Bachelor of Science in Business Analytics and Information Systems

•Major GPA: 3.6

Work History

Email Marketing Specialist June 2019 – Current

Boston Proper, Boca Raton, FL

•Oversaw and conducted daily deployments; strategized email cadence and email calendar layout based off past reporting and A/B testing

•Expanded and optimized customer journeys through supplemental triggered emails to cultivate brand awareness and attachment

•Optimized segmentation by creating audiences based off engagement, interests and behavior to create a tailored experience and improve impact per email

•Conducted A/B testing for areas of opportunity to create higher engagement and email efficiency

•Oversaw and conducted SMS deployments; strategized content and cadence through reporting and business needs

Email Production Specialist May 2018 – June 2019

Bluegreen Vacations, Boca Raton, FL

•Coded emails utilizing HTML/CSS; ensured maximized functionality and display across various email clients and device sizes through testing

•Created landing pages utilizing bootstrap to function and showcase well across different web browsers and screen sizes

•Efficient in two platforms: Aprimo and Responsys

•Organized and prepared emails/landing pages, their corresponding details and processes for a smooth and strategic system conversion

•Trained new hires to ensure they transitioned smoothly into the team and were equipped to make their own impact within the company

Email Operations and Traffic Coordinator October 2017 - April 2018

eTargetmedia, Coconut Creek, FL

•Coded emails to behave as expected and display across different email platforms and device sizes to drive marketing for a high volume of clients

•Debugged broken HTML files through Dreamweaver to illustrate and operate efficiently in an email

•Worked with team on strategy to perform at a higher volume work load while maintaining quality services

•Oversaw daily deployments to ensure each email was within timeline of its process to ensure on time deployments

•Crafted clear and concise emails to provide efficient customer service and communication within the work team

Technical & Nontechnical Skills/Credentials

•Platforms: Aprimo, Responsys, Listrak

•Software: Dreamweaver, Photoshop, PowerPoint, Word, Excel

•Languages: HTML, CSS

•Proactive in problem solving to create solutions or efficiencies within the team or on daily operations

•Works well in team dynamics and independently

•Strong interpersonal communication, both verbal and written; bilingual in Vietnamese and English

•Received certification for Building Websites from Scratch through Codecademy Pro Intensive course

Contact this candidate