Sales, Marketing. Content, Trade shows and conferences

Joyceann Garippa Content, Sales, & Event Strategist

*******.*******@*****.*** 917-***-**** Staten Island, NY 10308

Entrepreneurial, innovative executive with extensive business development experience within highly competitive and varied markets. Analytical professional skilled in successfully navigating corporations large and small through periods of accelerated growth. Collaborative communicator continually focused on building internal and external relationships and promoting synergy across business lines to drive positive change; cohesive, comprehensive business approaches; and enhanced profitability. Areas of Expertise include:

Editorial Management

Lead Generation

Revenue & Profit Growth

Brand Development

Relationship Building

Project Management

Sales Planning & Marketing

Staff Training & Leadership

Business Development

Professional Experience

ADVANTAGE BUSINESS MEDIA Rockaway, NJ 2016 – 2019

Vice President Content & Events

Directed content planning and development, including multimedia and event portfolios, for 23 niche brands. Collaborated with clients and ABM sales teams to create strategic content and sponsorship opportunities to facilitate reaching client marketing goals and objectives. Led content teams for five redesigned and reinvigorated print brands, including ECN-Electronic Component News, Mfgnet, Industrial Distribution, Laboratory Equipment, and R&D Magazine. Built content for three digital publications, Medical Design Technology/Surgical Products, Pharmaceutical Processing, and Forensic Magazine. Led and guided ABM sales teams to introduce new offerings, from event sponsorships to creation of white papers and research studies for clients. Worked directly with marketing team to draft marketing plan and promotional materials for websites, newsletters, conferences, and events.

Key Accomplishments:

Joined management team in making and executing strategic decisions to strengthen technology, improve content delivery, and upgrade print collateral, websites, newsletters, videos, and events.

Developed new conference, Industrial Distribution Leadership Summit in 2018, to expand ID’s portfolio beyond traditional media. Redeveloped ID’s Big 50, a list of the 50 top North American industrial distributors, to grow revenue outside of traditional clients/sponsors. First year event: $50k profit bottom line; second year event, $250k profit bottom line.

Created Advantage Business Network, a live news broadcast filmed at Montclair State University utilizing real anchor talent and featuring all 23 brands in one half-hour newscast served on individual websites and newsletters. New sponsorship opportunities created around ABN.

Lead on all barter agreements company-wide for increased brand exposure at trade shows, conferences, and within like trade associations. Further developed audience via email and postal trades.

BRAND PRODUCTS DIRECTOR/INDEPENDENT CONSULTANT various locations 2010 - 2016

Key Accomplishments:

Led sales efforts for 12 major $300K+ annual spend corporate training and development clients working with Lakewood Media Group. Developed branding and marketing strategies for Training magazine. Facilitated sponsorship and advertising opportunities and directed Training Top 125 Annual Black-Tie Gala.

Built sponsorship opportunities for TrimaxDirect around its PresentationXpert and WorkforceXpert newsletter portfolio.

Secured new clients for VFTNetworks, which created social networking opportunities through the VFT platform. VFT Networks facilitated trainingmagnetwork.com and salesandmarketingnetwork.com during my tenure at Nielsen Business Media.

Performed editorial audits for Moose River Media’s 15+ niche B2B print titles, websites, and digital platforms.

Worked to secure licensing agreements with major clients, including Nintendo, Sanrio, and LucasFilms, for Concept One Accessories, a leading manufacturer/licensee.

NIELSEN BUSINESS MEDIA New York, New York 2006 - 2010

Group Publisher and Show Director

Served as Group Publisher and Show Director for Training Magazine, Training Magazine Events, Sales & Marketing Management, and Intellectual Property Intelligence. Redesigned Training magazine with focus on corporate learning and development. Developed new conference formats, including Online Learning and in-person events in New York City.

Key Accomplishments:

Grew Training magazine portfolio from $4M to $8M topline within two years via implementation of new sponsorship packages, newsletter introductions, and audience development/Webinar platforms.

Boosted conference registration for annual event from 1,100 to 1,300 paying participants.

Increased number of exhibitors from 80 in 2006 to 100+ in 2010.

Augmented number of webinars sold from 10 in 2006 to 30 in 2010 through creation of Trainingmagnetwork and Salesandmarketingnetwork (VFTNetwork platforms).

Increased exposure of Training Top 125 Black-Tie Gala, growing attendance from 100 in 2005 to 550 in 2010 and beyond.

ADVANSTAR COMMUNICATIONS New York, New York 2001 - 2006

Editor-in-Chief, LICENSE Magazine

Designed and established LINK (Licensing International Networking Conference), an executive-level educational and networking event brining the pages of LICENSE magazine to life in conference format.

Key Accomplishments:

Co-authored Licensing for Dummies, published by Wiley.

Additional Experience:

Editor-in-Chief, GCI (Global Cosmetic Industry) and BFiA (Body Fashions Intimate Apparel), Advanstar Communications, New York, New York

Editor-in-Chief, Accent magazine, The Larkin Group, New York, New York

Senior Editor, EyeWear magazine, Cahners Publishing, New York, New York

Senior Editor, Vision Monday; Editor, Rays, Jobson Publishing, New York, New York

Managing Editor, Accessories magazine, Business Journals, New York, New York

Associate Editor, Accent magazine, The Larkin Group, New York, New York

Education

Bachelor Arts and Science

NEW YORK UNIVERSITY New York 1989-1993

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