Manager Design Engineer

Kaveh Farshad

Senior Product Manager

UC Berkeley-Walter A. Hass School of Business

University of British Columbia

********@*****.*** 626-***-**** https://www.linkedin.com/in/kavehfarshad SF Bay Area, CA Summary

Entrepreneurial product leader, with 12+ years of successful track record building and scaling ground-breaking product portfolios in both startups and fortune 500s, while driving significant impact leading teams cross-functionally in complex enterprise environments. Drove new and innovative product rollouts, delightful user experiences, and quantifiable KPI gains across all aspects of product lifecycles throughout adoption, retention, and growth for billions of users. Professional Work Experience

Score Parking Now, Beverly Hills, CA Founder - Head of Product & Strategy Feb. 2016 – Present Next-generation of solely cloud-based parking navigation, payment, & operation for Cities, businesses, and peer-to-peer:

• Championed a startup from the ground up. Led and managed a talented cross-functional team of product, engineers, UX, marketing, and sales. Drove roadmap, vision, and strategy through all phases of product lifecycle.

• Defined market opportunities in scaling $250M+ product portfolio across web, mobile, & native (iOS/Android).

• Enhanced parking conversion by 80%+, while reducing manual operation & hardware costs by 95%+.

• Created a new ecosystem, building the first ever AI driven GPS mobility solution (B2C) for peer-to-peer parking rental & mobile payment (Airbnb for parking) via real-time data, geo-location metrics, and user behavior.

• Executed innovative processes to implement groundbreaking automations for geolocaiton payments. Augmented state of art features through deep user research, rigorous data analysis, and iterations.

• Spearheaded a GTM strategy as fine-tuned product positioning with Beverly Hills & Santa Monica City leaders.

• Established partnership with California State Ex-Assemblyman Mike Gatto in successfully evangelizing the product portfolio as part of California smart-city initiatives through District 43.

• Built and managed a team of product and senior engineers, as mentored execution tactics for fast deliveries.

• Featured spotlight in “Beverly Hills The Guide” (2017-2018 edition) as the next generation of entrepreneurs. ReBLDing.com, Santa Monica, CA Co-Founder – Head of product & UX Jan. 2018 – 2019 AI platform connecting contractors with qualified jobs, automating contract formation, payments, and job completion:

• Established the MVP within a month by profound qualitative/quantitative market research and discovery, A/B testing, and strategic insight while leveraging P&L, adoption, and growth.

• Drafted and shepherd a $200M 5-year business model within a niche market for both B2B and B2C affiliates.

• Created and led effective execution funnels cross-functionally with engineers, UX, marketing, and data science.

• Mentored product and UX teams, inspired alignment across all verticals in an extremely fast-paced environment.

• Obtained 100+ new daily users with 10% conversion on the first 2 weeks of launch.

• Established $200K seed in first month of formation and drove startup’s portfolio to series A investment round. RentPath (AG, Rent.com, LiveLovely), SF & LA, CA Flagship Product Manager Aug. 2014 – Feb. 2016 Nation’s largest online property rental marketplace with 7.4M+ monthly unique visitors and $200M+ annual revenue:

• Developed product roadmaps (short and long-term), spearheaded building new product capabilities for millions of consumers in driving the business goals, as fine-tuned user experience via A/B testing.

• Led and managed company’s flagship product Apartment Guide across web & mobile app (iOS & Android) platforms; drove key product innovations that grew lead conversion by 17% YoY in top 20 revenue markets.

• Evangelized a product campaign owning 60% of Rent.com revenue, which spiked net reported leads by 45%+, open-email rate by 55%+, and engagement by 40%+ in 3 months.

• Rigorously monitored, analyzed, and refined data/KPIs, set product priorities accordingly, and engaged in daily SCRUM meeting with engineers and data science teams.

• Led a team of 24 engineers, marketing, designers/UX, data scientists, SEO, and content in driving product vision. Teletrac Navman, Los Angeles, CA Principal Product Manager Aug. 2013 – Aug. 2014 Nation’s first GPS fleet management B2B SaaS with extensive data reporting platform, tracks 22K+ fleets globally:

• Identified emerging markets, DVPs, and strategy in pioneering the next generation of Fleet Tracking, Process Optimization, and Financial Analytics in a suite of BI Applications. Clients included: FedEx, UPS, Coca Cola, Ryder.

• Executed business cases while leading cross-functional teams in achieving 20% ROI growth within 6 months.

• Solidified strategic partnerships with key vendors and executed API integrations that expanded company’s global footprint across all targeted markets.

• Created metrics on product performance and presented to business stakeholders on monthly basis.

• Launched company’s first Native App, drove concepts from inception to product launch in an Agile/Scrum development environment, communicated value proposition across sales channels and large accounts.

• Effectively formulated product pricing and positioning while achieving 10% weekly adoption. Wolters Kluwer_Corporate Legal System, Los Angeles, CA Product Manager III (Senior) Dec. 2010 – Jul. 2012 Global pioneer in B2B SaaS for top finance and legal firms with $4B+ annual revenue with customers in 150 countries:

• Effectively transformed user insight to product goals, functional requirements, and deployment for a groundbreaking Asset Management suite of software solutions for nation’s top financial institutions including BofA, J.P. Morgan, U.S Bank, and etc. Established an effective subscription model for large-scaled users globally.

• Spearheaded $40M+ business cases from investment approvals to a digital product deployment that automated workflow and operation inefficiencies by 40% while scaling to 100M+ users.

• Defined and drove product vision and roadmaps, utilized effective pricing and positioning in conjunction with Go-To-Market campaigns, and established aggressive growth objectives.

• Conducted nationwide press conferences on business updates, recommendations, and forecasts as inspired alignment throughout the organization (500+ sales, stake holders, partners, executives, 10,000+ employees).

• Orchestrated SCRUM teams as the Product Owner in Agile deployment environment while delivering priorities. DMSI, Vancouver, BC Product Manager / Product Support Analyst Jun. 2008 − Jul. 2009

• Utilized an ERP system prototype to become the only mandatory Asset Monitoring & QMS software solutions for the Canadian Coast Guard, Oil and Gas industries, and the US air force base and the Navy.

• Managed all phases of product’s lifecycle from concept proposal to deployment. Research In Motion (RIM-BlackBerry Mobile), Waterloo, ON RIM Product Ambassador Apr. − Dec. 2007

• Awarded the “RIM Ambassador Executive” in raising RIM’s profile by 20% on western regions.

• Augmented strategic marketing on RIM, conceived innovative promotions, executed compelling presentations for grand-scale seminars for large technical and non-technical audiences to enhance RIM’s corporate image. Research In Motion (RIM-BlackBerry Mobile), Waterloo, ON Enterprise Software Developer Sep. 2006 − Apr. 2007

• Drove features from vision to design, implementation, and testing of RIM’s BlackBerry Enterprise Server (BES) for Exchange, Domino, and GroupWise Email platforms using MS Visual C++, VMWare, Perforce, Dev Track Client

• Documented product requirements for mobile applications, created use cases and wireframes, and drafted qualitative & quantitative user-centric surveys and metrics for the first generation of mobile applications. Contract Work

M&F Const Ltd, Los Angeles, CA Product Manager Jul. 2012 – Aug. 2013

• Efficiently translated end-user requirements to concepts and product features. Actively engaged in introducing a new software product line in the consulting market, evangelized SaaS to end users, drafted functional specs for new features, created Use Cases, conducted consumer-facing surveys and user metrics assessments, obtained consistent product positioning and efficient pricing, and led the revenue objectives. Pioneer Info Tech. Los Angeles, CA Product Manager Aug. – Dec. 2010

• Led the products development lifecycle (SDLC) in a startup: Customer-focused research, requirement prioritization, and design for brand optimization, beta testing and release of a Social Networking platform.

• Effectively, evangelized online social networking mobile apps from concept to launch in a start-up environment. Inevitable Technologies, Vancouver, BC Product Design Engineer May − Aug. 2007

• Led the full development lifecycle: Proposal requirements, system architecture, interface design, and launch of the first Ultra-Low profile low-orbital satellite antenna ever built used for next-generation of GPS systems.

• Implemented statistical models and graphs using Orbperform telecom software and MATLAB to track Orbital trajectories of Orbcomm satellites to measure performance. Research Paper was published on the designs. Advisory Roles

Next Generation of Beverly Hills Mayor’s Special Committee Elected Chairman Jan. 2018 – Present

• Elected as the Chairman (2017-2019 terms) by the Mayor of Beverly Hills and Special Innovation Committee.

• Led a team of entrepreneurs in establishing a series of innovative initiatives for the City of Beverly Hills. Next Beverly Hills Incubator Board of Directors - Advisor Jan. 2018 – Present

• Mentored and advised entrepreneurs in taking their ideas into a full operating product.

• Created business canvases, execution funnels, and alignment tactics for effective cross-functional leadership. Education

University of California, Berkeley- Walter A. Hass School of Business Apr. 2010

• Executive Education – Business Strategies, Marketing, and Product Management Certification University of British Columbia Sep. 2002 – May. 2007

• Bachelor of Applied Science – Electrical & Computer Engineering Degree (EE)

• IEEE – Elected leadership

Summary of Technical Skills

• Languages – SQL, C/C++, HTML, UNIX Scripting, PERL, Python, XML, UML, MATLAB, VHDL, Assembly

• Technologies – Optimizely, Trello, PivotalTracker, Tableau, JIRA, Sketch, CMS, CRM, DSP, DRM, Invision, SCRUM

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