Denise Pulido

Wheaton, IL add7dy@r.postjobfree.com 630-***-**** linkedin.com/in/denisepulido/

BUSINESS DEVELOPMENT LEADER

Dynamic and accomplished professional with successful track record driving sales, building customer relationships and strategic partnerships, and development of innovative sales strategies that improve company performance. Outstanding communication, strategic, and interpersonal skills. Proven expertise in:

Relationship Building

Consultative & Solution Selling

Prospecting

Cold Calling

Sales Presentations

Trend Identification

Cross-Functional Teamwork

Exceeding Sales Goals

Account Strategy

Pricing & Contract Negotiation

Strategic Relationships

Account Management

Digital Sales

Major Accounts

C-Level Relationships

Custom Design & Fixture Sales

PROFESSIONAL EXPERIENCE

FHC Marketing – Melrose Park, IL

Business Development Director, 2010 to Present

Oversee business development for $10 million custom store display and fixture manufacturer. Identify key stakeholders, decision makers, influencers and C-level executives in Marketing, Merchandising, Sales, Visual Merchandising and Procurement at targeted prospects. Build strong relationships, identify industry trends, and assess customer needs using consultative approach. Develop and present customized solutions in collaboration with design team.

Key Contributions:

Successfully exceeded $4 million sales goal and brought in $4.6 million of closed and pending sales for 2020 as of June, 2020.

Delivered 35% of sales for four-person team over career, and on-track for delivering record-breaking sales in 2020 despite COVID impact, including bringing in new business from Slumberland, Par Pacific, Pratt Industries, Kroger and Kimberly Clark.

Developed Kroger account from $350k in sales to $1.5 million in sales by June 2020 through building relationships in Procurement and Merchandising departments over two-year period; traveling to customer divisions and corporate office for in-person visits.

Secured $1 million sale from Slumberland for 110-store fixture package that is scheduled for installation in September, 2020.

Successfully generated more than $33 million in sales over 10 years.

Recognized for bringing in more new customers than any other sales representative in company history.

Established strong business partner relationships with company’s major accounts, including Ashley Furniture, Kroger, Circle K, Publix, Slumberland, and Tervis Tumbler.

Successfully created new revenue stream opportunities by establishing relationships with technology vendors and an installation company for customized digital displays, signage, and kiosk solutions.

Delivered more than $3 million in sales in 2019, including over $1.5 million from Publix, nearly $1 million from Ashley Furniture; with additional sales from Kroger, Circle K, Regis, Shaw’s, Landau, Albertsons, and others.

Delivered $4 million in sales in 2018, including more than $1.5 million from Publix, nearly $1 million from Ashley Furniture; with additional sales from Kroger, Circle K, Carhartt, Landau, Corner Bakery, Albertsons, Jewel, Shaw’s, and others.

Highlighted Additional Experience

National Sales Manager, Time Warner Cable Media Sales - Midwest United States

Directed management of national media sales in Midwest region, working closely with eight regional operating centers and two traffic systems. Directly communicated with and served as primary point of contact with key clients, New York Mets and Cleveland Indians.

Led management of 20 NCC Account Executive proposals across 50 cable systems, including checking inventory to clear schedules and delivering proposal presentations to clients.

Successfully exceeded $7 million sales goal in 2006.

Senior Sales Executive, WSNS-TV - Chicago, IL

Leader in advertising sales for Telemundo’s Spanish TV station in Chicago

Recognized as top-performing Spanish TV sales executive for consistently delivering outstanding sales performance and exceeding target budgets.

Delivered 21% of station’s $10 million local budget with eight-person staff and successfully increased revenues from highest billing account to $1 million annually.

Consistently delivered impressive sales for all major station promotions, including:

oIncreased sales for La Villita Festival from $40k to $1.5 million by developing an innovative partnership with Great America, resulting in Great America receiving national awards from Six Flags, and event being duplicated across other venues.

oSecured three advertisers for station’s first Spanish broadcast of Olympics: Wendy’s Harlem Furniture, and Rhodes Furniture.

Won three Ovation awards for outstanding event execution.

Consistently ranked as top 10% performer in annual evaluations.

Successfully secured major new clients, including Washington Mutual, Six Flags, Heineken, Bank of America, GE Financial, Murray’s, and others.

EDUCATION AND CREDENTIALS

Bachelor of Science in Advertising, University of Illinois, Champaign, IL

Professional Development

Sandler Sales Institute Katz and Univision Sales Manager Training NBC Paradigm Sales Training

Technical Proficiencies

CRM, Salesforce, Landslide, Word, Excel, PowerPoint, Publisher, Adobe Acrobat

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