Manager Sales
Resume:
PRASAD SHROFF
*******@*****.***
http://www.linkedin.com/in/prasadshroff
Marketing professional (Product Marketing, Management) with software and hardware experience in cloud computing, virtualization, storage, networking, wireless and security technologies. Accomplished marketing strategist with a proven track record of developing and driving practical, executable plans. Strong evangelist focused on key strategic partnerships and business development.
• Product line strategy and roadmaps,
alliances and partnerships.
• Life cycle management – pricing,
forecasting, product transitions etc.
• Manage cross-functional teams, ODMs for
on-time, on-budget product introductions.
• Strong written and verbal communication
skills.
PROFESSIONAL EXPERIENCE
Ribbon Communications/Edgewater Networks, San Jose, CA 2016–Present Sr. Product Manager
Develop products roadmap, sales tools and product launches.
• Define and launch new operating system features to support hardware platforms.
• Develop and launch several new hardware platforms and managed product transitions.
• Define, launch new features for managing remote management and analytical tool.
• Define and drive with stake-holders for process improvements to product development and release process, resulting in on-time product launches.
• Developed and executed new feature request and bug prioritization processes.
• Pivotal role in customer product transitions, transition to the new company’s compliance. Savvius, Walnut Creek, CA 2014–2015
Sr. Product Manager
Developed product roadmap, sales tools and product launches.
• Transitioned appliance chassis with new bezels. Developed new configuration tool, defined new UI, successfully implemented the new software tool for appliances.
• Developed competitive matrix with features, pricing, trained sales and channel partners. Emulex, San Jose, CA 2012–2014
Sr. Product Marketing Manager
Developed software products roadmap, sales collaterals (presentations, training, white papers), successful product launches partnering with Tier-1 OEMs. Key role in developing partnerships, implemented value-added features.
• Defined and launched several industry standard software features (Secure Firmware, Secure Boot, MCTP, CLP etc.), leading-edge cloud-centric pre-boot configuration (UEFI, Legacy) for Fibre Channel, Ethernet Converged Network Adapters for Tier-1 and Tier-2 server OEMs.
• Created One Command Manager management product roadmap to embrace OpenStack and plug-ins for various OEM management platforms. Managed cross functional teams to introduce unique value-added features.
• Partnered with major server OEMs (HP, IBM, Dell, Lenovo, Huawei etc.,) in developing and launching value added features for Intel’s Romley and Grantley platforms. Belkin, Playa Vista, CA 2010-2011
Sr. Product Manager
Developed and launched several AV (Audio & Video) and consumer products with P&L responsibility.
• Developed several audio products with mobile device interface (IOS, Android).
• Managed cross-functional teams and ODMs for on-time, on-budget product launches.
• Developed product launch materials (FAQ, Data Sheet, competitive analysis, sales presentations, press release etc.), trained sales and technical support teams. Seagate Technology, Sunnyvale, CA 2008-2010
Sr. Manager
Developed and launched several consumer NAS products with P&L responsibility.
• Conceived and launched industry's first consumer content sharing and remote access device resulting in a new differentiator product and entered a new market with $10M/year revenue growth opportunity
• Developed consumer storage products roadmap, launched company’s first NAS product
• Defined and executed product positioning, pricing, forecasting, competitive analysis, revenue, margin analysis and product transitions.
NETGEAR, San Jose, CA 2004-2008
Sr. Product Line Manager
Developed product roadmaps and launched several first in the industry products.
• P&L for Gateways, Routers, Adapters, Storage and VoIP products (> $500M revenue)
• Successfully introduced industry’s first 802.11N DSL Gateway, established NETGEAR as an innovator and market leader.
• Successfully launched company’s first VoIP product, entered into a new market segment, increased company revenue by more than $10M in the first year. CoSine Communications, Redwood City, CA 1999-2004
Sr. Product Manager
Developed security software products roadmap and launched several security products.
• Successfully introduced Intrusion Detection appliance, partnered with technology leader. Key role in partner selection and contract negotiations. Managed a team of engineers
(internal and external) for a successful launch. Key role in designing and administering beta programs
• Developed and launched company’s first URL content filtering, IPsec solutions. Adaptec, Inc., Milpitas, CA 1991-1999
Product Manager, Product Engineer
• P&L responsibility for $25M/year revenue for I/O products (OEM & Distribution Channels
• Lead role in selecting new tester and trained product engineers EDUCATION / TRAINING
M.S., Computer Science, City University of New York, New York. B.S, Electrical Engineering, Bangalore University, Bangalore, India.
• Six Sigma Black Belt Certification.
• UC Berkeley Executive Education: Product Management, Pricing for Profitability.
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