Marketing Digital
Resume:
+1-917-***-**** **********@*****.***
STRATEGIC MARKETING & MANAGEMENT EXECUTIVE
BREHAN MAUL
Thank you for your consideration.
With a full-stack skill set and adaptability to address almost any business challenge, I consider myself a versatile hands- on marketer. As a data-driven leader that leverages analytics to hone strategies and gain internal alignment, I balance the art and science in my holistic approach.
Drawing on a 20-year career across a multitude of different industries and roles, I’ve gained insights and understanding into what it takes to execute with varied personnel, objectives and business models. With specialization in Brand, Product and Performance Marketing disciplines, here is what you can expect me to deliver for your organization... Strategic Agility• a strategic mindset able to craft and drive multi-year plans from vision to tactical execution with frequent assessments of KPIs; allowing for adaptability as business environments change Marketing Maximization • mixing and re-mixing the omni-channel marketing & media tactics, from traditional to digital, influencer, social and emerging media; in order to maximize ROAS across paid, earned and owned channels Creative Alchemy • marrying the art with the science of marketing to deliver impactful creative assets inclusive of packaging, digital, social, content, copy, live event, retail, showroom, etc. Product Power • product development leader able to deliver impact product; with direct oversight of research, marketing strategy, design and development
Joins the Journey • ensures self and team experience the funnel from engagement & acquisition to conversion & advocacy in the effort do drive efficiency in movement and customer satisfaction in process Owner Operator Approach • from start-up to scale-up I’ve helped build two different organizations from the ground up and thrive on the entrepreneurial energy of nimble teams and organizations Fiscal Accountability • P&L ownership inclusive of pricing strategy, forecasting, budgeting & analysis Think Global, Act Local • global leadership by engaging local subsidiaries, agents and partners to execute global strategies locally. Understand the ever-changing dynamics of global markets inclusive of China Winning Negotiation • ability to identify, pitch for and negotiate license agreements & partnership programs with some of the biggest IP holders, streaming services, media partners, agencies and vendors I'd love to have the opportunity to present myself personally and look forward to connecting soon. I greatly appreciate your consideration.
Best,
BREHAN MAUL
BREHAN MAUL
EDUCATION
BACHELOR OF SCIENCE
MARKETING
Boston College
Carroll School of Management
1999
EXECUTIVE CERTIFICATION
DIGITAL MARKETING
ANALYTICS
MIT Sloan School of Management
2020
CORE STRENGTHS
Brand, Product and
Performance Marketing
Strategic Mindset
Crafting Compelling Narrative
Brand-Building Evangelist
Entrepreneurial Expertise
Seasoned in Start-ups
Inspired to Innovate
Relatable Leader
Embraces Change
PROFESSIONAL PROFILE
Multi-faceted strategic leader with 20 years of diverse marketing and management experience. Proven talent for successfully executing brand, product and performance marketing strategies through hands-on management while igniting internal and external key stakeholders. Seeking a senior executive level role that is tasked with defining the marketing strategy, challenged with crafting the brand narrative and empowered to experiment and innovate — ultimately driving significant impact on the business. EXPERIENCE
GM NORTH AMERICA
Alpha Group US, LLC. El Segundo, CA September 2018 – December 2019 EVP GLOBAL MARKETING
Alpha Group US, LLC. El Segundo, CA August 2016 – December 2019 Disrupted the toy & kids entertainment industry
to establish Alpha as a global force in toys, content and licensing RESPONSIBILITIES
• Spearhead multi-year strategic plans for all brands and categories
• Evangelize strategic vision throughout the organization
• Lead development of the global brand portfolio
• Hire, train and empower all departmental functions (team of 30+)
• Establish best-in-class process and protocol to ensure efficiency
• Ownership of P&L, pricing targets, forecasting and financial reporting
• Act as the outward face of the company for press and partnerships SELECTED RESULTS
• Secured and cultivated a portfolio of content driven IP, brands and in- licensed properties to grow total international business by 25% with projections for 30% CAGR over the next 3 years
• Built the B2B foundation by profiling the organization & capabilities within the industry to establish credibility and secure partnerships
• Pitched for and negotiated license agreements and partnership programs with some of the biggest global IP holders (e.g. Viacom/Nickelodeon, Activision, SYBO Games, WWE, DHX Media, Herschend Entertainment)
• Led PD & Marketing teams to three (3) Toy of the Year nominations
• Established a content and IP evaluation & implementation process to mitigate risk and improve speed to market by 3 to 6 months
• Initiated multiple animation projects for broadcast & digital distribution
• Led complete reevaluation and prioritization of digital marketing initiatives with a focus on story-telling, cadence and proper demographic targeting for each platform (e.g. social, influencer)
• Successfully led initiative to negotiate or renegotiate existing broadcast/streaming partnerships (Netflix, Amazon Prime, Universal Kids)
• Activated innovative digital-to-physical-to-digital meta-marketing strategy for millennial market
STRATEGIC MARKETING & MANAGEMENT EXECUTIVE
**********@*****.***
Los Angeles, CA
linkedin.com/in/Brehan-Maul-
2b57987/
BREHAN MAUL
STRATEGIC MARKETING & MANAGEMENT EXECUTIVE
A FEW ANECDOTES
TO ASK ME ABOUT
“The Gatorade is not in the shot!”
Frontlines of the Blu-Ray vs. HD
DVD Wars
IGN #1 Comic-Con Exclusive
SpongeBob Meme Inception
TACTICAL SKILLS
IP Franchise Management
Product & Content Development
Omni-Channel Marketing and
Media Planning
Inbound & Outbound Licensing
P&L Ownership
Digital, Social & Influencer
Marketing
Research, ROI & Data Analytics
Global Market Dynamics Inclusive
of China
EXPERIENCE - CONTINUED-
VICE PRESIDENT, BRAND MANAGEMENT
Bandai America Inc. El Segundo, CA April 2013 – August 2016 SENIOR DIRECTOR, BRAND MANAGEMENT
Bandai America Inc. Cypress, CA September 2010 – March 2013 Team leader responsible for driving global brand strategy that fostered positive revenue turnaround of key IP in the portfolio
• Oversaw a team of 16 including marketing, design and packaging
• Successfully relaunched Bandai’s premier franchise to regain a top spot in the super-category in with a +340% YOY growth in year one and additional +64% growth in year two (IP sold for $522MM in 2018)
• Commissioned internal evaluation of media placement strategy, reaping a
+20% efficiency of spend YOY
• Initiated and executed innovative Physical-to-Digital product that unlocked both play and marketing extensions
• Successfully launched two digital apps with AR face mapping features
• Engaged passionate fanbase through online voting program that generated over 12M+ votes cast and 100M+ impressions
• Instituted minimum 24 month extended product and marketing planning process on key brands to keep the organization focused on long-term growth and retail execution
• Led initiative to rethink consumer base, refine the segmentation strategy and adjust voice and tactics across digital, traditional & live event marketing to deliver 12% efficiency in spend and increased ROI DIRECTOR, BRAND MARKETING
Vivendi Entertainment Universal City, CA September 2009 – September 2010
• Lead marketing strategy for 50+ new products per year with U.S. annual gross revenue of $75MM
DIRECTOR, BRAND MARKETING
Genius Products Inc. Santa Monica, CA December 2005 – September 2009
• One of a handful of marketing executives recruited to build a start-up DVD distribution company into a mid-major player in the home entertainment industry
MARKETING MANAGER, SPORTS FRANCHISE (CONTRACT POSITION) Warner Brothers Entertainment Burbank, CA April 2005 – September 2005
• Executed all marketing aspects of product lifecycle for a portfolio of licensed home video titles
MANAGER, MARKETING PROPERTIES
National Basketball Association New York, NY March 2000 – February 2004
• Responsible for the development, solicitation and execution of original multimedia promotional campaigns for global NBA properties
**********@*****.***
Los Angeles, CA
linkedin.com/in/Brehan-Maul-
2b57987/
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