Bilingual professional with * successful years of Digital Product Management focused on Direct to Consumer OTT Solutions and Consulting experience implementing, automating and integrating front and back-office tools, ERPs, Business Process Redesign, PMO and Analytics. Solid experience in defining the North Star, Roadmapping for MVPs and leading agile scrum delivery in the Digital Media and Entertainment, e-commerce, Cloud Services, Payment Services, and Manufacturing industries.

Specialties

Product Management, Product Roadmaps, Gherkin, A/B testing, Scrum, Agile Methodology, Lean Six Sigma, Digital Technologies, Payment Processing, Customer Experience, Stakeholder Management, User Journeys, User Experience, Analytics, User Testing.

Technical Skills

Jira, Mural, Confluence, Web CMS, Drupal, Amplitude, Mixpanel, Conviva, Tableau, Omniture, Google Analytics, Cognos, JavaScript, Salesforce, Smartsheet, Confluence, Slack, Zeplin, Sketch, Miro, SQL.

Professional Experience

NBC Universal (Studio City, CA)

Sr. Product Manager May.19 – Jan.20

•Launched new white label Telemundo and Universo multi-platform mobile apps.

•Designed a new Language Toggle/Selector feature and implemented for the NBC, Telemundo and Universo apps.

•Created Epics, User Stories/Journeys and Acceptance Criteria for the development of the Telemundo and Universo apps.

•Drove the execution of quality, segmented, multi-platform experience for Telemundo Hispanic audience.

•Tracked Telemundo App performance, profitability and usage via a KPI dashboard created in Amplitude.

•Collaborated with the Legal team on adhering legal compliance with CCPA due to some UX changes introduced.

•Defined Video Player Requirements for the following features: Multi-Language audio, Video Content Localization, Content- Language Badging and Multi CC support.

Sony Pictures Television (Culver City, CA)

Product Manager Jan.18 – May.19

•Product Manager responsible for the Sony Crackle SVOD and TVE service in Latin America.

•Defined roadmap, Product MVP, new features and built backlogs for the Sony Crackle SVOD product.

•Managed all Sony Crackle SVOD frontend video streaming platforms (mobile apps, CTVs and websites).

•Tracked analytics metrics such as video starts, video completion, video minutes and video authorization (entitled).

•Lead Sony Crackle Video Transcoding team for the US and LatAm regions.

•Implemented transcoding and packaging improvements in Sony’s legacy Content Management System (CMS).

•Assessed and gathered requirements for a CMS’ Content Ingestion Dashboard design and development.

• Implemented to enterprise information security process and collaborated on penetration testing.

•Collaborated content security initiatives for all digital rights management for several streaming protocols.

AT&T/DIRECTV (El Segundo, CA)

Product Manager Jan.17 – Dec.17

•Defined 4K product MVPs and a three-year Product Roadmap for the 4K and HDR products (2018 – 2021).

•Introduced the HDR technology on two 4K Channels (Ch104 & Ch106) with the first HDR live sporting event in the U.S.

•Launched new features and enhancements for the 4K content e.g. On-Screen Messages, Guide Banners and DC portal.

•Defined product requirements, use cases and managed priorities for different teams such as Engineering, Broadcast Operations, Marketing, Customer Care, Field Services and third-party vendors.

•Implemented the first 4K Viewership Scorecard and 4K Churn reporting and enhanced the 4K activations reporting

•Managed 4K and HDR product portfolio and requested capital for upcoming features.

•Defined a workflow to convert 4K Linear content into 4K VOD and tracked revenue growth for paid converted content.

•Conducted 4K and HDR product demonstrations and training sessions for cross-functional teams.

Pragmatix (Russia and USA)

Freelance Digital Media Consultant May.16 – Jul.16

•Defined Roadmap and market entry strategy in Latin America for the mobile gaming Wormix app (tactical game).

•Defined potential digital campaigns, user stories, means to generate organic traffic and revenue growth.

Rovi Corporation (Burbank, CA)

Product Manager Jul. 15 – Apr.16

•Defined Product Roadmap, MVPs, Product Lifecycle, and designed Digital web and mobile Product strategies for 2 Rovi’s products: Total Guide xD mobile app (iPad and iPhone and Android Smartphones) and the DTA (Digital Transport Adapter)

•Lead cross-functional teams such as Operations, Metadata, Engineering, QA and Marketing for multiple product releases.

•Created digital campaigns for the Total Guide xD mobile app to promote relevant content among the MSOs.

•Built relationships with current and new Rovi’s customers along with the Sales Team through continual communication related to upcoming features, product demos, digital campaigns, enhancements, revenue growth strategies and benefits.

•Built a Product Business Case for the DTA and Total Guide xD mobile app to determine expected revenue benefits.

•Created user stories based on business and technical requirements and ran A/B testing, full regression, and smoke tests.

DIRECTV Latin America (El Segundo, CA)

Product Manager Sep. 12 – Jun. 15

•Defined and implemented the rollout plan for the TV Everywhere initiative (Multi-Room Viewing STB and mobile apps).

•Managed cross-functional teams through all product lifecycle phases.

•Lead Cross-functional teams for the rollout of multiple products across Latin America, some activities included: gathering local market requirements, implementing marketing campaigns and executing customer experience improvements.

• Implemented the new broadband video on demand (SVOD and AVOD services) app and web portal for DIRECTV LATAM.

•Implemented an Account Balance Display on-screen for prepaid customers with estimated annual savings of US$ 500K.

Accenture (Mexico City)

Strategy Manager Jan. 11 – Aug. 11

•Outlined and executed a market competitiveness analysis and product roadmaps to CXO Executive.

•Defined and Implemented Go to Market Strategies and Supply Chain optimization projects for major Accenture’s Clients. Major achievements: US$2 million contracts with Bachoco, a leading poultry company in Mexico and an initial contract of US$500K with a Mexican Government institution.

Elavon (Mexico City)

Project Manager Mar. 10 – Aug. 10

•Project Leader responsible for executing a strategic alliance between Santander Bank and Elavon in the Mexican Market.

•Lead the US and Mexico teams in the implementation of the new payment processing products and their regional expansion in coordination with the Software Development, Sales, Marketing, Product, Customer Service and Finance teams.

Deloitte Consulting (Mexico City)

Business Consultant May. 05 – Feb. 10

•Executed Business Process Redesign and developed KPIs for Procurement and Sales processes during an Oracle implementation for a leading mobile communications company in Latin America.

•Lead the procurement processes design during two SAP implementations for a major gas and oil company in Mexico.

•Justified ERP implementations based on business cases for companies in Mexico and EUA, e.g. Innophos, one of the world’s leading producers of specialty phosphates.

•Implemented Lean Six Sigma methodologies for Carrier UTC, the world's leader in high technology heating, air-conditioning and refrigeration solutions. Major Achievements: US$1.5 million in savings.

Certifications

Six Sigma Black Belt (Deloitte Consulting Nov. 09)

Certified Scrum Product Owner (CSPO): Scrum Alliance (Jun. 20) – License Number: 000517823

Certified ScrumMaster (CSM): Scrum Alliance (Apr. 16) – License Number: 000517823

Education

MIT Sloan Executive Education, Mastering Design Thinking

Northwestern University, Master of Engineering Management Certificate of Specialization in Project and Process Management

Universidad Nacional Autónoma de México (UNAM), B.S. in Chemical Engineering

Universidad Panamericana, B.S. in Industrial Engineering

Supply Chain Management Specialty 2004

2020

2012

2004

2003

Languages: Spanish, English Immigration Status: U.S. Permanent Resident.

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