Marketing Social Media

MICHAEL R. JONES

**** ****** ****** *********, ******** 21210

443-***-**** *************@*****.***

Marketing Project Management, Brand Management, Events, & Trade Shows

Dynamic advertiser, brand and event management strategist with over 18 years of experience driving company visibility and revenue growth through skilled coordination of global multi-platform marketing initiatives:

Integrated Marketing Leader – 15 years

oMarketing project management

oAgency and creative management

oExecutive briefings

oBudget control

oClient services

Global Event Marketing Management – 15 years

oFrankfurt and Worms Germany – product showcase launches and trade shows

oCity of Baltimore events: Baseball, Ice Hockey and Nutrition Awareness

Strategic and executing on plan

oCity of Charlotte event: NASCAR

oBeijing, China: 3 years of tradeshow planning and execution

oLead cross-functional teams planning, execution, and promotion of high-profile events and trade show appearances, including celebrity and corporate sponsorships.

Six Sigma certified Greenbelt – 7 years

Marketing Global Project Management – 12 years

oPMI documentation

oSoftware Development Life Cycle

Sales enablement: insider sales team and external sales team - marketing leader – 11 years

SalesForce and Eloqua knowledge – 3 years

External call center / external vendor management – 8 years

Direct response marketer creating and managing strategy and execution – 11 years

Developing and implementing multi-touch marketing campaigns spanning digital, print, email, SEO, SEM and social media platforms. – 5 years

Advanced expertise in designing and introducing aggressive performance metrics and data analytics strategies to track and optimize campaign performance. – 10 years

System Source, Hunt Valley, Maryland June 2018 - Present

IT and Audio-Visual Solutions

Marketing Director: Managing and implementing digital advertising strategies to complement email campaigns:

Integrated marketing: direct mail, digital assets and email combined campaigns

A/B Testing

CRM Management

Management of creative direction and collateral

List Management

Project management – within organization – campaigns ad internal system upgrade PM

Event Leader:

Managing 48 event activities: Strategic, prep and postproduction

Partnership event marketing

Budget management

Strategic Marketing Platform:

Execution able plan per quarter

Workflow analysis to ensure timely and cost-efficient deliveries

Building people – building teams! Active management

INOVALON, Inc, Bowie, Maryland 2016 – 5/2018

Healthcare Data Analytics Company

Project Manager: Managing and implementing digital advertising strategies to complement email campaigns:

Voice of the customer research and results implementation leader

CRM Management (SalesForce)

Management of creative direction and collateral

Managing advertising budget(s)

Project management – within organization – campaigns ad internal system upgrade PM

Strategic Digital Marketing Manager:

Strategic integrated marketing, (both digital and conventional) focus created with quarterly refresh

Create and manage the sales enablement marketing funnel – supporting the needs of over 13 regional sales leaders (both B2B with some B2C) with assets of email campaigns tied to the digital strategy

Leads Sales Enablement efforts to build strategies and create qualified leads for sales

Developing and implementing multi-touch marketing campaigns spanning digital, print, email, SEO, SEM and social media platforms

JONESMARKETX, (for W R Grace), Baltimore, Maryland 2015 - 2016

Boutique trade show and event management firm serving Fortune 500 clients.

Principal/Project Manager: Serve as primary leadership force for event management, trade show strategy, and business development. Cultivate partnerships and negotiate vendor and service contracts; lead strategic planning and quality execution. Establish relationships with community-based organizations and local venues. Lead revenue generation and implement programs to attract new supporters and promote organizational brand and mission. Plan and execute events. Coordinate logistics, budgeting, vendor selection and management, marketing strategy, staffing, and post-event performance analysis. Identify and solicit sponsorship opportunities. Manage volunteer teams and committees.

Managing two digital advertising strategies, the accompanying campaigns and a comprehensive SEO/SEM strategy for both clients.

W. R. GRACE, Columbia, Maryland 2008 - 2015

Global specialty chemical manufacturers with over 4,500 employees in 40 countries worldwide.

Director of Brand Management, Partnerships, Project Management and Sponsorships: Strategically lead global brand initiatives as leader of 11-person team. Lead global marketing project management and implemented new operational procedures to assure competitive advantage. Modernized and digitized processes and procedures.

Cultivated 3rd-party marketing relationships. Coordinated special events and trade show promotions throughout diverse markets worldwide. Managed projects with budgets ranging from $20,000 to over $20 million.

Unified marketing leadership teams by strategically overhauling brand management function.

Improved employee engagement by implementing effective internal brand awareness program.

Generated goodwill and brand profile by serving as Executive Director of Grace Foundation, leading and promoting community outreach.

Consolidated 11 product brands into structured hierarchy, ensuring global continuity.

Saved over $1.3 million yearly by founding internal advertising agency with global representation.

Established processes and controls integrating trade show and event management into all aspects of marketing strategy, including measurement strategies – through project management practices

Global Event Marketing Management – 15 years

oCity of Baltimore events: Baseball, Ice Hockey and Nutrition Awareness

Strategic and executing on plan

oBeijing, China: 3 years of tradeshow planning and execution

oLead cross-functional teams planning, execution, and promotion of high-profile events and trade show appearances, including celebrity and corporate sponsorships.

Forged major sports partnerships in Boston and DC Metro areas, driving brand awareness among customers, clients, and community.

Achieved W.R. Grace for Work Excellence and Performance Award for 4 consecutive years.

EDUCATION

Philadelphia College of Art, Philadelphia, Pennsylvania

CERTIFICATION

Six Sigma Green Belt

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