Credit Lending Sales and Marketing

ABRAHAM OLUWAMERU

Address: Maryland -Ikeja,Lagos Tel: 080******** E-mail: *************@*****.***

CAREER SUMMARY & OBJECTIVE

Highly qualified results-oriented digital lending, sales and marketing professional with over 18 years of experience growing revenue and expanding market share by fostering business development initiatives and building customer relationships. Adept at analysing customer needs,assessing risk, and leading, closing, and maintaining relationship - based sales efforts. Recognised ability for loan policies,assessment and approval,financial statement analysis,debt consolidation,mortgage and asset based lending as well as solving problems.

Youth Pastor/Leadership Development Advisor & Coordinator (Part-Time)

Reporting Line: The Directorate' Board

MFM Youth Directorate,Lagos Nigeria November 2018 - Date

Youth enrichment,entrepreneurial,leadership development programmes and Life Coach engagement.

Chief Sales - Marketing Coordinator

Reporting Line: Board of Directors

Baconet International Nigeria Ltd, Lagos and Ibadan, Nigeria Apr 2017 - Dec 2019

A start - up firm incorporated for marketing management and public relations that focus on FMCG provision retail business

o Played executive role in the creation, improving and developing sales project strategy that attained 200% of planned sales in 2017

oDirected an exhaustive search for new office space, negotiated lease agreement and secured sub-tenants in two locations, resulting in savings of N 2.5 million

oInitiate and manages sales project that provide new solutions and improvement with 57% of sales through channel organisations, attaining 49% close ratio and 20-66% higher margin than industry norms

oAuthored standards operating procedure, SOPs, resulting in reduction of products 'defects by 50% while advancing a time efficient process flow

oConducted resource planning and budgeting :tracked costs to ensure adherence to budgetary limitation. Brought in supplemental service revenue of approximately N 1 million with projects averaging N500,000

oOversee file management and office efficiency increased indexing system of filing by providing timely file management enabling strategic decisions to providing accurate weekly status reports

oSuccessful completion of agribusiness marketing training workshop for a neighbourhood group resulting in it members engaging in various agriculture value chain businesses

Business Development Team Lead - Priority Banking Jun 2015- Feb 2017

Reported line: Business Development Manager

POLARIS BANK LTD, Ibadan, Nigeria

oConverted competitors' banks customers problems into sales opportunities - e. g inflow of N18 million from a new customer through this solution selling

oAcquired 1,000 new salary accounts of Oyo state Government MDA staff to the bank from other banks within 3 months during operation- switch Campaign as a key account officer responsible in creating new accounts

oBecause of my individual effort contribution, the Ibadan Main branch received a certificate of recognition during bank deposit campaign on N300 million fresh fund from customers in diaspora

o250 existing customers were profiled on the bank internet-banking platform.

Branch Manager Aug 2011 –May 2015

Reported line: Regional Manager, Ibadan Region/ Executive Director- Lagos /southwest Group

MAINSTREET BANK LTD, New Gbagi Market Branch, Ibadan,

oAnalysed and planned innovation strategies of selling and implemented prosposed improvement to ensured high accuracy for staff to achieved targets from determined sales and customer service agreement, leading to increased deposits of the branch from N93 to N850 million within the first six months

oReactivated 1,200 out of 2,330 dormant customers` accounts

oSigned 70% of the branch Customers on the self-service online banking apps

oAcquired new 700 NYSC members' accounts through the branch`s Youth segment campaign

oEnsured that no operational infringement and/or leakage occurred again –all commission and fees were captured that resulted in N4.5 million fees and commission incomes

oReduced branch operational costs by 20 % - saved N3.2 million each in 2013 and 2014

oN64 million new deposits mobilised during takeover of Afribank by Mainstreet Bank

Teller and later Branch Relationships (Retail) Officer Aug 2007-Jul 2011

Reported line: Branch Manager

AFRIBANK NIGERIA PLC, Osogbo and Ibadan, Nigeria

Risk and Relationship Management

oSuppressed customers panicked withdrawal during the bank's change of management through effective image campaign on customers 'retention and loyalty.

oAll inclusive deposit mobilisation drives that generated new N320 million deposits

oConversion of other banks High net worth customers’ complainants to my bank customers

Teller Functions

oDiligently supported a superior customer experience at the branch

oProcessed N1 billion worth of WHT and VAT at the branch for PHCN - Branch raked in N10 million as fee income for the period

oKey branch desk Officer and processor for internal revenue generation for oganisations

oStatutory reporting standard compliant with no infringement

Public relations – Financial liaison officer Jun - Jul 2007

Reported line: Head, Northern Region, Abuja, Nigeria.

MBH POWER NIGERIA LIMITED, Nigeria

Administrative Staff

Reported line: Head of Administrative Unit Mar 2005- June 2007

Office of the Head of Service of the Federation, Abuja. Nigeria

Administrative Staff Jan 2002 - Feb 2005

Reported line: Head of Administrative Unit

Ministry of Federal Capital Territory, Abuja, Nigeria

Insurance Policy Marketing Consultant Jun 2001- Nov 2001

Nigerian French Insurance Ltd, Abuja, Nigeria

Bachelor of Science – Economics - Lagos State University, Lagos, Nigeria.

Associate Member - Nigerian Economic Society

Associate Member/Chartered Marketer – National Institute of Marketing of Nigeria

Chartered Relations Practitioner- Nigerian Institute of Public Relations

Student Member - Chartered Institute Of Bankers of Nigeria

:

oCurrent Affairs, Travelling, Teaching (Coach), Financial Advice, Meeting People, Reading

General Computer Appreciation Microsoft Word, Excel, Outlook Social Media Apps

Banking Software Platform: Finacle, Pay direct, Remitta, Moneygram, Western Union,T24, G13, Fin-Track

Sex: Male

Marital Status: Married

Nationality: Nigerian

1.Pastor Akinola Fagbohun 2.Mr Emmanuel Alejo

First Bank Nigeria Plc, Pollaris Bank Plc,

Lagos. Ibadan, Oyo State

3.Pastor Emmanuel Okolie,

Mfm south west 67,

Regional headquarter,

Eleyele, Ibadan,

Oyo State.

LENDING KNOWLEDGE AND TECHNICAL COMPETENCIES

Credit Dept. Management

New Product/Service Launch

Change Management

Strategic Planning & Execution

Credit Risk Management

Credit Underwriting

Budget Administrator

Brand Management

Portfolio Management

Public Relations

Credit Committee Sec Mgt

Salesforce Team Administrator

SALES PROJECT MANAGEMENT SKILLS

Territory Management

Regulatory Compliance

Research & Analysis

Sales & Marketing Campaign

Online Marketing Media Literacy

Customer Service

Risk Management

Project Operations Management

Banking Expertise

Performance Tracking

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oProject Stakeholder Management

oKey Account Management

oProject Report Rendition

oIT Products/Services Savvy

ACHIEVEMENT AND WORK HISTORY

EDUCATION AND CERTIFICATION

TRAINING COURSE ATTENDED

Leadership Training

Retail SBG Loan Officers Seminar

Kastle Retail Loan Process Software Training

Basic Credit Analysis Training Course

Anti-Money laundering and Counter Terrorist Financing

Money Management Workshop (Coach)

Business Environment and Sustainability

Customer Service for Marketer

Agriculture Export Business Seminar

Cassava Production Business Seminar

Advanced Credit Training

HOBBIES

ICT KNOWLEDGE USAGE

PERSONAL DETAILS

REFEREES

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