Marketing Strategy, Brand Management And Creative Direction

EXPERIENCE:

AVB Marketing, Sacramento, CA

ACCOUNT DIRECTOR, DIGITAL STRATEGIST (Jan ‘20 - March ‘20)

• Managed a team of account executives

• Developed integrated marketing strategies

• Managed relationships with top-tier clients

Marrone Bio Innovations, Davis, CA

MARKETING CONSULTANT (Sep ‘19 - Dec ‘19)

• Developed integrated, multi-channel product marking plans

• Developed 12-month media strategy and budget

Rabobank, N.A., Roseville, CA

CREATIVE STRATEGIST, VP (April ‘14 - Aug ‘19)

• Led creative strategy, design and messaging for 100 retail bank branches

• Brand positioning and strategic marketing planning; B2C and B2B

• Led TV commercial development

• Applied market research to develop multi-channel, targeted campaigns

• Developed and planned media strategy and buying

• Managed outside agencies and vendors

• Managed campaigns and projects with internal and external partners

• Developed office-wide volunteer program delivering hundreds of volunteer hours to Sacramento Food Bank and Family Services

• Awarded the High Performance Award ‘16

Apricot Lane/3Strands Global, Vacaville, CA

ART DIRECTOR (Apr ‘10 - March ‘14)

• Led creative strategy, design and messaging for national retail chain

• Managed and art directed designers

• Developed branding, trade show marketing and

franchise marketing

• Collaborated with franchisees to achieve advertising, marketing and sales objectives

• Managed outside vendors

• Managed projects with internal and external partners McNally Temple Associates, Inc., Sacramento, CA

SR. GRAPHIC DESIGNER (Dec ‘07 - Jan ‘09)

• Design of various projects and marketing collateral

• Responsible for press-checks

• Commercial and political clients

PureRED/GA Communications, Livermore, CA

SR. ACCOUNT EXECUTIVE/SR. GRAPHIC DESIGNER (Mar ‘06 – Dec ‘07)

• Managed relationships with top-tier clients

• Managed and art direct designers

• Led creative; in-store collateral, marketing collateral, publication ads

• Project management for large print projects and press-checks

• Led photo shoots; client proposals, budgets, locations, staffing Westland Giftware, Union City, CA

GRAPHIC DESIGNER (Mar 02 – Mar 06)

• Led creative; in-store collateral, marketing collateral, direct mail, trade shows, product logos, packaging

• Designed catalogs distributed to 20,000 national retailers

• Trade show merchandising

• Product development and design

• Project management for domestic and overseas print projects Valley Media/DNA, Woodland, CA

GRAPHIC DESIGNER (Jun ‘00 – Nov ‘01)

• Designed music catalogs distributed to 6,000 national retailers

• Designed publication advertising and sales tools

• Internal and external marketing communications

• Project management for large print and mailing projects The Orion – University Weekly Newspaper, C.S.U., Chico DESIGN EDITOR/MANAGER

• Orion staff awarded by the Associated Collegiate Press: National Pacemaker Award and 1st Place Newspaper of the Year EDUCATION:

CERTIFIED MARKETING PROFESSIONAL PROGRAM

Association of National Advertisers

BACHELOR OF ARTS: COMMUNICATION DESIGN/GRAPHIC ARTS California State University, Chico, Major GPA: 3.5

• Internship: Wilson Printing

• Awarded multiple semesters “Dean’s List”

• Phi Eta Sigma and Alpha Lambda Delta,

national honor organizations

• Graphic Arts Technical Organization, officer

• Kappa Sigma Delta: Publicity Chair, community service Loretto College Preparatory School, Sacramento, CA LISA BARAYA

**********@*****.***

408-***-****

linkedin.com/in/lisabaraya

coroflot.com/lisabaraya

SUMMARY:

Motivated creative professional experienced in a variety of advertising and marketing environments and industries. Strong brand management and retail marketing background. Skilled in creative strategy, development and project management. Experience developing multi-channel campaigns and cohesive brand experiences with tight deadlines, large and small budgets. Enjoys building client and vendor relationships, being part of a team and leading. Strong work ethic, organized and enthusiastic. Avid runner, traveler and deeply committed to volunteering and community improvement.

TECHNICAL PROFICIENCY:

Cross-platform: OSX, Windows • Adobe CS: Illustrator, Photoshop, InDesign, Microsoft 365, Salesforce

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