Marketing Project

Ritvik Poddar

add0sd@r.postjobfree.com **380717 Singapore

LinkedIn profile: https://www.linkedin.com/in/ritvik-poddar-89164a14b/

Education

Singapore Management University (3.43/4.00 GPA)

Bachelor of Business Management, Marketing (1st major), Operations Management (2nd major)

WORK EXPERIENCE

InVuite August 2019-Nov. 2019 (Singapore)

Associate Consulting Intern (Part-Time) Singapore

Recommended a go to market strategy for InVuite in Singapore after analyzing the legal and economic landscape of the industry

Spearheaded meetings with potential clients like SynPulse, Zuellig Pharma

Lead website development for the company

ADA Asia June 2019 – August 2019 (Singapore)

Client Servicing Intern

Spearheaded Facebook and Google AdWords campaign setup and increased the number of impressions by 2 times, link clicks by 5 times and video views by 10 times for the Levis Campaign

Improved clients KPI’s by recommending new targeting and creatives based on previous month's campaign performance.

Analyzed reports for various clients like Levis, Vantelin, CNN etc. over a period of 10 weeks.

MediaCom (GroupM, WPP) July 2018 – August 2018 (Singapore)

Marketing Analytics Intern

Analyzed the change in reach, recall, brand attribution and purchase intent amongst users (over 10 days) for a television ad for a major shampoo brand. Identified why there was a dip in brand recall among the non-users of the brand.

Diagnosed the impact of reduction in the packaging size of SKU’s in the Indonesian market. Recommended the client with a go-to market strategy to tackle the changing market in this category.

Extracted and analyzed data about consumer spending patterns for drawing useful insights for the client.

CarDekho May 2018- June 2018 (India)

Business Development and Sales

Established new partnerships with big car dealerships (Maruti, Honda) resulting in a 25% increase in clientele

Increased leads by 5% for their clients by carrying out Google and Facebook Adwords campaigns

Leadership Skills and Co-curriculars

SMU International Connections (ICON) facilitator

Came 2nd runners-up at an inter-college start-up competition for an idea which would make the transition of international students into college life easier, and developed a prototype for the same

Youngest player in my city (Jaipur, India) to reach table tennis nationals.

President of a debating committee during high school

Skills, Relevant Projects & interests

Skills: SPSS, Tableau, Advanced MS Excel, Analytical Skills, Branding, Market Research, Retail Management

Relevant Projects- Branding project on Seasons(F&N), Marketing Research project on TripAdvisor, Project on analyzing high churn rate in the telecommunications industry, Strategy project on Crocs, Supply chain project on H&M, Pricing project in the butter category (Fonterra)

Interests: Playing and watching sports (tennis, cricket), travelling, watching thriller movies, Playing Poker

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