Aspiring Marketing Analyst 2020 Graduate

EDYTA M. CZAPLINSKI

**** *. ****** ***** ********* Heights, IL 60004

847-***-****; ********@**.***

EDUCATION m

UNIVERSITY OF NOTRE DAME; NOTRE DAME, INDIANA - 2016-2020 Major in Marketing; Supplementary Major in Sociology; GPA: 3.33 NOTRE DAME LONDON GLOBAL GATEWAY; LONDON, UK - FALL 2019 DECISION ANALYTICS m

STARCOM WORLDWIDE - PERFORMANCE ANALYTICS INTERN - SUMMER 2019 As an intern in the Decision Sciences Team for Kellogg’s brands, I cultivated skills in opportunity identification and active listening. Drove impactful projects, including advertising effectiveness analyses; social listening insights requests; and automated Tableau dashboards for portfolio data. I mobilized and executed a series of interactive Excel learning modules to supplement quarterly development trainings. MENDOZA COLLEGE OF BUSINESS - RESEARCH ASSISTANT - SPRING 2020 - PRESENT Studied the impact of natural disasters on advertising carryover effects to optimally set budgets. I gathered, manipulated, and georeferenced unstructured historical data using R programming and ArcGIS software; and developed predictive analyses of advertising effectiveness. ANALYTICAL SKILLS

Microsoft Office (Word, Excel, PowerPoint, Access), R, SPSS, STATA, Tableau, Google Analytics

(Beginner Certified), Social Listening (Crimson Hexagon, Netbase) QUALITATIVE RESEARCH m

WHIRLPOOL CORPORATION - UNDERGRADUATE FIELD RESEARCH - SPRING 2019 Conducted ethnographic study on students’ interactions with self-service equipment. My team presented diagnostic appraisals to Commercial Product Development Team at corporate headquarters. CATHOLIC AGENCY FOR OVERSEAS DEVELOPMENT - FALL 2018 Developed training modules about the significance of market research for sustainable social enterprises. CORVILLA INC. - DEVELOPMENT INTERN - SUMMER 2018

Gathered employer insights to develop onboarding integration initiative for individuals with disabilities; developed portfolios of corporate and community partners and obtained $24K for the program. LEADERSHIP & OTHER PASSIONS m

NOTRE DAME GLOBAL HEALTH CONFERENCE - 2018 - PRESENT Spearheaded and coordinated all aspects of this annual collaboration among 4 university departments. NOTRE DAME CENTER FOR SOCIAL CONCERNS - SEMINARS CORE TEAM - 2018 – PRESENT I am a committee chair for a group of students dedicated to empowering fellow students to engage with social issues and communities on the margins through service-learning immersions. In this role, I plan and facilitate programming; train student leaders in preparation for their seminar experiences; and create spaces for continued reflection and social engagement.

SNITE MUSEUM OF ART - STUDENT PROGRAMMING COORDINATOR - SPRING 2018 –2019 Chaired a council of 20 volunteers in planning events with focus on synthesizing art with other disciplines. NOTRE DAME CENTER FOR ETHICS AND CULTURE - SORIN FELLOW POLISH LANGUAGE & CULTURE

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