Sales Manager
Resume:
BRENDA OPATZ
Dallas, Texas
********@******.***
LinkedIn Profile
Professional Experience
Bellus Medical/Crown Aesthetics, a division of Crown Laboratories 6/2019 – 3/2020 Territory Sales Manager – Dallas Forth Worth, TX
• Medical device sales, service, training, sell in & sell through for over 100 accounts with a focus including: o SkinPen - the first FDA cleared micro-needling device o SkinFuse - Post Procedure Protocol
o Versa PRP systems
• Responsible for driving an increase in sales for existing accounts 107% to plan 2019
• Exceeded new account growth and penetration of 12 new accounts per quarter
• Identified opportunities to cross promote and sell products across aligned portfolio of accounts
• Gathered, created and presented clinical market data and intel for doctors, plastic surgeons, dermatologist
& aesthetic physician specialists
• Consistently exceeding attainment expectations by creating creative roadmaps and selling strategies to produce quick results and establish strong client partnerships Revision Skincare 07/2017 – 6/2019
Account Executive & Certified Field Trainer- Dallas, TX
• Responsible for increased sales, service and trainings across 100+ existing accounts
• Built and grew an existing territory by 69% including 31 new accounts
• Prospecting and cold calling to increase new business and increased revenue
• Field training with new hires for field sales techniques
• Administrative responsibilities include effectively managing expense reports and budgets monthly
• Responsible for use of carsick monthly
ZO Skin Health by Zein Obagi, MD 6/2015 - 07/2017
Account Executive & Regional Field Sales Trainer – Southwest, Northwest & Mountain
• Promoted to Regional Field Sales Trainer 01/17, in addition to Account Executive territory management
• Presidents Club Award 2016 – Top Sales Executive in US. Exceeded sales targets, new account openings, product launch goals, business development and planning. Timely submission of all administrative responsibilities, reports, expense and budgeting expectations
• Million Dollar Club Award 2016 – 1.4 million in sales -156% to plan
• Outstanding Achievement Award 2016 – Highest sales volume
• Opened the Top Elite account in the US in January 2016 which resulted in $310,000 in sales volume at year end
Dermalogica, Inc. 4/2013 - 6/2015
District Sales Manager - Southwest Mountain District
• Dedicated to business growth using strategic analysis and implementation of specific planning and execution techniques through coaching and mentoring each team member
• Recruited, trained and developed a team of 8 business consultants on needs, based selling to exceed growth and penetration
• Researched and prepared curriculum for a new company initiative for expansion into the medical channel for NSM
• Manage budget and payroll for the southwest mountain district L’Oreal USA 12/2009 - 4/2013
SkinCeuticals: Active Cosmetic Division
SkinCeuticals Leadership Development Program - AZ
• Developed advanced training materials to enhance the skills of the national sales team in order to exceed sales goals
• Managed curriculum development and specific training strategies for strategic accounts to increase penetration and sales
• Composed SPIN selling training materials for development of sales and education teams Southwest Regional Trainer
• Managed the field-based SW regional sales team by educating team members on clinical/competitive selling and direct-to-physician model of Integrated Skin Care to maximize penetration in each account
• Developed curriculum for the national training program, advanced sales trainings, and national sales meetings
• Trained team members on process information including Chatter and SalesForce.com Senior Territory Sales Manager
• Proven sales track record, awards received in 2010, 2011, and 2012 for exceeding sales and new account acquisition
• Exceeded account goals by increasing medical account business by 39% and advanced medical accounts by 54%
• Executed lunch and learn education at dermatology and plastic surgery, medical spa offices as well as resort spa businesses
• Speaker and host of physician dinners, presented data on clinical research and new clinical published studies
L’Oreal USA 9/2007 - 12/2009
La Roche Posay & BioMedic
Area Manager – AZ, NM
• Conducted in-service trainings and education to Dermatologists, Plastic Surgeons, and other Aesthetic based Physician offices
• Assisted with event planning, marketing and execution to grow practice and pull through of products and services
• Direct to physician sales and education by presenting clinical studies and proven data in published medical journals
InVentiv Health, Inc. /Allergan Medical Aesthetics 1/2007 - 9/2007 Territory Manager - AZ, NM, TX
• #1 Ranked Territory Manager in sales of Physician Dispense Products in the US during the initial launch of Vivite skincare line. Achieved 164% to plan
• Cold calling and prospecting for new clients to increase reach and penetration
• Responsible for establishing, promoting and maintaining high level of sales to Dermatologist, Plastic Surgeons and medical esthetic practices for client retention
• Product knowledge training to medical staff through lunch & learns and physician dinner events Dermalogica, Inc. – Scottsdale, AZ 5/2004 - 1/2007 Business Consultant
• Consistently exceeded targets for new account acquisition through cold calling and discovery meetings
• Exceeded expectations in existing account growth through education and business development
• Taught product knowledge and developed customized curriculum for specific needs of customers
• Generated promotional events, marketing strategies, merchandising displays, and retail sell through ideas Business Owner - Scottsdale, AZ 4/2002 - 5/2004
Owner of Skin Care & Make-up Studio – Active State Board License in Aesthetics
• Recruited and trained staff in selling techniques to increase sales-to-service ratio by 90%
• Partnered with Phoenix Bride & Groom Magazine to increase reach and penetration of Bridal industry
• Marketing through trade shows to increase visibility and new clients to 100% bookings within 2 years of opening
• Developed new service offerings to retain clients and prevent attrition
• Networked with other industry professionals for referral business to gain new clients Education
Portland State University, Portland, Oregon
Bachelor of Science, B.S., Political Science
National Aesthetic Institute, Scottsdale, Arizona
State Board Licensed Aesthetician - Honor roll
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