Salesforce Marketing

MUGDHA PATI

Email: ***********@*****.***

PROFESSIONAL SUMMARY

5+ years of experience as Exact Target Engineer with a proven track record of consistently exceeding performance goals.

Good hands on experience with different modules such as Journey Builder, Automation Studio, Audience Builder, Email Studio.

Developed newsletter content, and creative content for banner advertisements.

Extensive experience with Data Extensions and SQL Queries.

Email Marketing through Salesforce Marketing Cloud.

Building and maintaining emails using content tools.

Leveraging analytics to optimize campaign results using ExactTarget reporting.

Used AMP Scripting to use data in emails from Data Extensions.

Created Microsites using ExactTarget and auto published them.

Built ExactTarget Dynamic subject line while creating an email.

Worked with Data Extensions, Profile management and subscriber DE.

Experience in developing scalable front-end user interfaces using HTML, CSS.

TECHNICAL SKILLS

ExactTarget, Salesforce Marketing Cloud, Journey Builder, Automation Studio, Analytics Builder, AMPscript, SOAP API, REST API, HTML, CSS, SQL Server

WORK EXPERIENCE

SFMC Developer Sep 19 – Dec 19

Lululemon, Seattle, WA

Designed personalized email content using HTML and CSS3 in Content Builder.

Followed QA process to ensure emails are rendered as insisted across all email clients and screen resolutions.

Strong knowledge of developing AMPscript code to implement business requirements by creating Dynamic content.

Created responsive development principles and ability to create HTML content to work across different browsers and outlook versions.

Executed SQL queries and used filters for segmentation.

Used automation studio for performing actions such as imports, extracts and SQL query activities.

Designed and configured journeys using activities within the Journey Builder and launched in the production after thorough testing.

Developed and deployed A/B testing strategies to roll out the control version to be used in the final email campaign.

Executed data-driven campaigns, email, mobile push, SMS.

Salesforce Marketing Cloud Developer Mar 19 – Aug 19

Mindtree, Redmond, WA

Scheduling deployments in the Salesforce Marketing Cloud application and providing completion communications to the clients.

Conducted A/B testing and made recommendations accordingly.

Conduct quality assurance reviews and other activities to ensure the accuracy and timeliness of email deployments.

To Monitor the campaign post-deployment to validate completion.

Designing and coding responsive email templates using HTML and CSS3.

Leverage ExactTarget's AMPScript to automate email sending processes.

Send emails through Exact Target and track campaign results and efficacy.

Leverage existing email templates to create new email campaigns.

Worked on Tracking to track the email clicks.

Salesforce Marketing Specialist Jul 18 – Feb 19

Empowerid, Columbus, OH

Worked on Salesforce Service cloud and Marketing cloud integrations.

Developed personalized email content using HTML, CSS, AMPscript in Content Builder.

Built and configured journeys as per the business requirements using Emails Activity, Flow Controls and Salesforce activities.

Prepared custom reports by running SQL queries on the backend data views of the marketing cloud.

Automated data import process through marketing cloud FTP.

Used Journey builder in running different campaigns along with Automation Studio and Contact Builder.

To Monitor the campaign post-deployment to validate completion.

Salesforce Marketing Cloud Developer May 17 – Jun 18

Kapios Health, Toledo, OH

By considering the CAN-SPAM, privacy terms the emails campaigns are designed per regulations.

Experience in creating email strategies, test plans, and detailed reports.

Worked on Tracking to track the email clicks.

Conducted A/B testing and did recommendations accordingly.

Experience on campaign management tools.

Executed data-driven campaigns, email, mobile push, SMS.

Performed good coordination and can work well in a team environment and brainstorm with other technical developers and non-technical business leads on ideas, workflow, technologies, and processes.

SFMC Email Specialist Mar 15 – Apr 17

Nationwide Insurance, Columbus, OH

Managed strategies and functions of triggered email campaign including design, HTML coding, AMPScript, email scheduling and deployment.

Built and maintained a dynamic email program, targeting email subscribers.

Consistently learning the ins and outs of Salesforce ExactTarget and its capabilities to stay competitive in the email marketing space, including but not limited to: Automation Studio, Journey Builder, AmpScript, SQL.

Email Marketing through Salesforce Marketing Cloud; building and maintaining emails using content tools.

Development and documentation of company best practices, policies, and directives.

Performing health checks for the life cycle campaigns by pulling reports from analytics builder.

Monitoring the automation schedules.

Checking the data feeds for data extensions and performing backfill in case automations fails.

Running data extracts for each business unit and determining the email send volume per day.

Web Developer Feb 14 – Dec 14

Indiana State University, Terre Haute, IN

Designed, developed, and updated departmental websites following ISU’s web guidelines.

Involved in extensive HTML coding and developed web forms.

Integrate Indiana State University (ISU) departmental websites using Microsoft SharePoint Designer 2007.

Helped Dr. Beth Whitaker (Director for Faculty Center and Teaching Excellence) in learning MailChimp to create Newsletters.

Worked closely with the programmers and graphic designers for project requirement and analysis.

Update the events calendar of Indiana State University using DRUPAL.

EDUCATION

Master of Science in Electronics & Computer Technology, Indiana State University, Terre Haute - IN

Bachelor of Technology in Computer Science, Bhoj Reddy College of Engineering, Hyderabad – India

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