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Digital Marketing Data Analyst

Location:
Altoona, PA
Posted:
April 26, 2020

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Resume:

BRYANT WONG

adcy0i@r.postjobfree.com

651-***-****

https://www.linkedin.com/in/bryant-h-wong-432923121

EXPERIENCE M&T Bank, Altoona, Pennsylvania

Management Associate, June 2019 – Present

Worked with Microsoft Access, SQL, Python, and Excel Macros/Visual Basics to develop new reporting processes, lead to decreased time to create reports

Modified SharePoint sites using HTML and JavaScript, resulted in more efficient use of SharePoint site.

Researched development of Tableau Dashboards and other business intelligence tools for interactive reporting, delivered an improved reporting process

Generated data analysis on company risk using Exce, lead to new findings on company risk management

Arbeit Software, Buffalo, New York

Digital Marketing Associate, June 2018 – May 2019

Generated a lead worth $600 from a $100 Facebook Advertising Campaign

Worked with various web analytics and business intelligence/data visualization tools, delivered reports that improved SEO ranking

Used simple statistical analysis to determine effectiveness of advertising campaigns, lead to increases in conversions

Used insights to optimize Facebook ad performance, resulted in a lowering paid website traffic cost by 50%

BlitzMetrics, Phoenix, Arizona

Ads Analyst, October 2017 – May 2018

Used Microsoft Excel to prepared strategic trends reports to measure KPI, lead to change in ad content strategy

Decreased cost of leads 30% by collecting and analyzing Facebook ad performance data

Launched Facebook advertising campaign, lowered cost of website traffic by 20%

Generated custom reports from SQL Queries, caused more effective targeting

EDUCATION UNIVERSITY AT BUFFALO, THE STATE UNIVERSITY OF NEW YORK

Bachelor of Science in Business Administration

Concentration: Marketing and Human Resources

GPA 3.7/4.0

SKILLS Applications: Microsoft Powerpoint, Microsoft Word, Advanced Excel, Basic Tableau

Marketing Dashboards: Google Marketing Platform, Facebook Ads Manager

Programming languages: SQL, Excel Visual Basics, Basic Python, Basic HTML.

PROFESSIONAL Udemy Data Analyst certification in progress(Statistics, Excel, Pandas for Python,

DEVELOPMENT Tableau, MySQL)

Udemy Python Bootcamp in progress( Object-Oriented programming, Python functions, importing modules)



Contact this candidate