Digital Marketing Data Analyst
Resume:
BRYANT WONG
***********@*****.***
https://www.linkedin.com/in/bryant-h-wong-432923121
EXPERIENCE M&T Bank, Altoona, Pennsylvania
Management Associate, June 2019 – Present
Worked with Microsoft Access, SQL, Python, and Excel Macros/Visual Basics to develop new reporting processes, lead to decreased time to create reports
Modified SharePoint sites using HTML and JavaScript, resulted in more efficient use of SharePoint site.
Researched development of Tableau Dashboards and other business intelligence tools for interactive reporting, delivered an improved reporting process
Generated data analysis on company risk using Exce, lead to new findings on company risk management
Arbeit Software, Buffalo, New York
Digital Marketing Associate, June 2018 – May 2019
Generated a lead worth $600 from a $100 Facebook Advertising Campaign
Worked with various web analytics and business intelligence/data visualization tools, delivered reports that improved SEO ranking
Used simple statistical analysis to determine effectiveness of advertising campaigns, lead to increases in conversions
Used insights to optimize Facebook ad performance, resulted in a lowering paid website traffic cost by 50%
BlitzMetrics, Phoenix, Arizona
Ads Analyst, October 2017 – May 2018
Used Microsoft Excel to prepared strategic trends reports to measure KPI, lead to change in ad content strategy
Decreased cost of leads 30% by collecting and analyzing Facebook ad performance data
Launched Facebook advertising campaign, lowered cost of website traffic by 20%
Generated custom reports from SQL Queries, caused more effective targeting
EDUCATION UNIVERSITY AT BUFFALO, THE STATE UNIVERSITY OF NEW YORK
Bachelor of Science in Business Administration
Concentration: Marketing and Human Resources
GPA 3.7/4.0
SKILLS Applications: Microsoft Powerpoint, Microsoft Word, Advanced Excel, Basic Tableau
Marketing Dashboards: Google Marketing Platform, Facebook Ads Manager
Programming languages: SQL, Excel Visual Basics, Basic Python, Basic HTML.
PROFESSIONAL Udemy Data Analyst certification in progress(Statistics, Excel, Pandas for Python,
DEVELOPMENT Tableau, MySQL)
Udemy Python Bootcamp in progress( Object-Oriented programming, Python functions, importing modules)
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