Qualitative UX researcher & Strategist

E D U C A T I O N

MBA in Design Strategy

California College of the Arts

**** - ****

Bachelor of Architecture

Chiang Mai University

**** - ****

E X P E R I E N C E

Design Strategy, Lead I WeWork I San Francisco, CA I 05.2019 - 12.2019

- Partnered with design, sales, marketing, and project executives to understand business needs; led team of strategists and designers to conduct discovery research; facilitated client workshops; created design guidelines for large-scale client projects

- Designed and conducted international qualitative research and employee experience surveys for clients with offices in Asia, Europe, South America, and North America

- Redesigned ‘Workplace Experience Study’ research program, which helped reduce research time from four weeks to one week

- Facilitated workshop with client’s leadership team and presented research findings to internal and external stakeholders weekly

- Conducted research with internal design and procurement teams as part of an initiative that resulted in the reduction of procurement cost by 30 percent

- Developed and maintained internal data analysis platform that collects global workplace metrics to improve performance and accuracy of space programming tool

Experience Strategist I Speck Design I Redwood city I 08.2017 - 05.2019

- Held hybrid role as experience strategist and researcher; collaborated with design and engineering teams to implement new workflow that embraced human-centered design approach

Introduced and proved value of design thinking and strategy in company; became first experience strategist within first six months of employment

- Conducted user research for various types of products, including medical devices, electronic products, software, websites, and applications

- Translated research findings and user needs into experience strategy that informed design of products in consumer electronics, tech, media, fintech, and cryptocurrency industries

- Turned research insight into visual artifacts such as personas, user journey maps, experience maps, and diagrams

Strategy Consultant Taiyo hive GmbH Germany I 04.2017 - 08.2018

- Consulted on opportunity assessment and product strategy for a social impact-focused startup.

- Developed internal communication strategies for international team member in remote areas to improve team’s workflow and increase efficiency

- Led business and design team to identify potential product opportunities and develop initial product road map

Architect and Construction Manager I Chiang Rai Benjaphol 1991 Co., .Ltd Thailand I 08.2013 - 08.2015

Managed teams of engineers, architects, and contractors in two housing projects, resulting in reduced cost of materials and higher-than-predicted profit

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