Media Relations
Resume:
Kennedy Norton
Former blogger turned media relations expert.
Raleigh, NC 27601
**************@*****.***
EXPERIENCE
French/West/Vaughan, Raleigh —Account Coordinator
MAY 2019 - PRESENT
- Drafted, edited and sent media pitches, with follow-up calls, as well as media alerts, press releases, crisis responses and client proposals in coordination with and on behalf of corporate teams
- Completed overall brand campaign, weekly, monthly and YoY reporting and sent directly to clients
- Monitored for media placements and relevant news for accounts across online, print and broadcast using software such as Cision, Critical Mention, Burelles Luce, etc.
- Organized agendas for brainstorms and client facing meetings
- Researched trends and new opportunities on behalf of clients and agency with speed, accuracy and creative thinking
- Coordinated and presented at seasonal market appointments with media on behalf of clients
PROJECTS AND KEY WINS
Wrangler x Gronk Beach
- Connected FWV, as well as client Wrangler, with Rob Gronkowski for his first ever Super Bowl party ‘Gronk Beach’ that resulted in a client online media reach of 308M+
Wrangler x GQ Box of Best Stuff
- Connected FWV, as well as client Wrangler, with GQ to feature a Wrangler garment as a the “hero” item in the Winter 2020 Box with Kevin Love that entails a complementary media campaign estimated to reach 87M+ consumers
EDUCATION AND INTERNSHIPS
North Carolina State University, Raleigh — Communications, Public Relations 2015 - 2019
Internships at Bolt PR, SPARK Strategic Ideas, Clairemont Communications and influencer work as blogger and freelancer PRSSA PR Director, Lambda Pi Eta, AMA and Fashion Group SKILLS
Media relations
Influencer relations
Brand strategy
Content development
PLACEMENTS
Media placements secured on
behalf of clients for initiatives
such as product launches,
sustainability practices,
brand heritage and
awareness, etc. in the
following publications:
VOGUE
Rolling Stone
PAPER Magazine
Fast Company
Buzzfeed
Men’s Health
Men’s Journal
Gear Patrol
GearJunkie
Outside
ELLE
Harper’s Bazaar
Marie Claire
InStyle
Stylecaster
Women’s Wear Daily
Entertainment Tonight
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