ROMY D. RIVERA

Westminster CA ***** adcw28@r.postjobfree.com Cell: 562-***-****

Passionate, Highly Motivated and Versatile Multi-Tasker specializing in Production Workflow & Platform Productivity with a background in Print/Web Production Management, Graphic Design + SEO/Marketing + Internet research. Demonstrated track record and consistent promotion in a deadline oriented environment. Focused project/production management skills with a TQM approach and CPI methodology.

PROFESSIONAL EXPERIENCE

Trend Offset Printing – Los Alamitos, CA 2019 - 2020

Nationwide full service printing company with 500-1000 employees

Graphics Shift Supervisor:

• Processed & expedited Pre-Press Client files for Press Production.

• Troubleshoot and resolve Issues for Clients, CSRs and Press.

• Managed and expedited Press schedule for Graphics, Pre-Press & Press Production

Freelance/Temp Contractor – Semper Staffing 2018 - 2019

Beranked/ADIQ - Google Partner - Costa Mesa, CA 2014 - 2018

Startup SEO Agency with 80+ employees

As Web Designer & Production Coordinator:

• Created & launched 1000+ website/landing pages using a proprietary CMS platform & Adobe Muse.

• Developed & implemented Digital Asset Management infrastructure to support web production

from stock image libraries to other assets & the necessary processes & protocols.

• Hired, trained & managed an ever growing web content team.

• Managed online digital assets such as stock images, domain name procurement & configuration

as well as branded email accounts.

• Helped troubleshoot & resolve production & client issues for both the Web team & the CS team.

• Successfully managed & scheduled daily production output at 35-40 websites a day.

As Art/Content Director & Webmaster:

• Created & developed product packages & services for different market segments such as:

- A Premium Package based on the Adobe Muse Platform

- A Multi-Location Package for multiple sited businesses or franchise entities, also based on Muse

• Effectively trained & managed multiple teams for specific task/functions:

Web/Content Team The Google Opts Team The Revisions Team The MuseTeam

• Applied TQM/CPI methodology to improve productivity and optimize workflow.

• Troubleshooting & problem solving technical, critical & unforeseen Issues generated in the daily

course of engaging platform, market, product, & process while maintaining daily schedules for all teams.

As SEO Specialist & SME (Subject Matter Expert):

• Keeping current on SEO best practices as well as analyzing and developing new SEO strategies.

• Presented & Updated CEO & COO with reports on this year’s ranking trends along with new

process solutions & recommended strategies for Google Ranking Factor updates.

• Researched, analyzed & created new ranking solutions for SEO optimization package: achieving

3-pack SERP results 45% of the time

• Converted non-ranking accounts to ranking in the 1st page or in the 3-pack averaging around

45-80 accounts per month.

• Regularly provided SEO “Tech Support” company wide including Sales & CS teams.

• Helped Sales close accounts by providing technical solutions for prospective clients’ “Dilemmas”

Freelance Contractor – Various Agencies & Clients 2013-2014

New Horizons Computer Learning Centers of Southern California 2011-2013

Adobe CS Web Training Program

Verizon/Supermedia, LLC - Los Alamitos, CA 2003-2011

$2B Telecom / former Verizon division with 4,400 employees

Graphic Artist

●Achieved Top Producer at my position.

●Acted as lead for contractor teams (6-8 contractors)

●Participated in QT process teams to improve productivity.

●Submitted suggestions for innovations that were implemented nationwide.

Accele Electronics, Inc - Cerritos, CA 1997-2003

$20M vehicle electronics wholesaler with 50 employees

Lead Designer (1997) Department Supervisor (1998) Creative Director (2000)

●Increased graphic art production capacity by 60%.

●Created & managed all graphic/print media solutions for 3 nationwide company entities.

●Implemented an image processing & cataloging protocol to build and manage a library of digital assets.

●Reconfigured / integrated art dept. and its computer network (hardware & software) to optimize workflow.

●Successfully managed & coordinated production schedule.

●Created branding identities for a variety of product lines.

SKILLSET

SEO/DIGITAL MARKETING – 4 years experience: on & off page SEO utilizing google analytics,

webmaster tools, search console, chrome extensions & SEO apps.

DESIGN – 25+ years graphic design experience including catalog & magazine publishing.

PRODUCTION – 20+ years experience in production management, creative direction and department supervision.

MARKETING – 6+ combined years experience with sales and marketing support and campaign strategy/management.

OFFICE/ADMIN – 10+ combined years experience with customer service, order processing/fulfillment, invoicing and vendor management.

STARTUPS – 8+ combined years experience with various startups - 20+ years experience with the small business market.

• Desktop Publishing • Print & Web Production • TQM/CPI • Creative Direction

• Production Management • Sales & Marketing Support • Proofing • Magazine Publishing

• Presentations • Project Management • Troubleshooting • Ranking Solutions

Fluent in both MAC and PC platforms. Experience in Adobe CC (Photoshop, InDesign, Illustrator), Acrobat Pro.

Experience with office software. Experience with database and spreadsheet software. Familiarity with Web Design using Muse, CMS systems, HTML. Familiarity with current web apps & technologies.

EDUCATION

New Horizons Adobe Web Training Program

Cal State Long Beach Industrial Design/Graphic Design

Art Center College of Design Illustration/Graphic & Industrial Design

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