General Management

RONALD NERONA PIZARRO

Address: Phase * Block * Lot 10 Bridgeport St.,

Avida Settings Nuvali, Calamba City, Philippines

Contact No.: +639*********

E-Mail: *********@*******.***

Birthdate: June 25, 1976

I am a highly experienced General Management Leader with advanced capabilities honed in the Top Multi-National FMCGs. I specialize in Marketing and Strategy Formulation, Retail Sales Operations, Distributor Management, Consumer Healthcare and Food Services. I am always at the forefront of Innovations and New Business Development. I have International Business experience with Global Brands and Retailers and can adapt to multi-cultural organizations. I am also an entrepreneur, a proven people developer and an engaged team player in all the organizations that I have been a part of. I work with Integrity, lead with Honesty and look forward to consistently contributing great value.

CHARACTER PROFILE:

Experienced Leader and People Developer

Highly Strategic, Analytic and Innovative Thinker with Entrepreneurial Mindset

International Exposure to Global Brands and Retailers

SKILLS AND SPECIALIZATIONS:

General Management, Sales and Marketing

Sales Leadership, Retail Operations, Channel Management

Strategy Formulation and Execution

WORK EXPERIENCE:

PRIME FUEL-UP WELLNESS, INC.

President and Managing Partner (April 2017 – present)

-Heads all Operational aspects for an innovative Premium Concept Boxing and Fitness Club

FREELANCE MANAGEMENT CONSULTANT (June 2105 – present)

-Conducts Training in Sales Leadership and Team Management

-Creates Marketing, Sales, Organizational and Operational Strategies

OMNI MARKETING GLOBAL PTE. LTD.

Regional Business Director (November 2011 – June 2015)

-Unified Regional Brand and Operational Direction for the DemoPower Business Unit in Asia (Philippines, Malaysia, Thailand, Indonesia, Singapore, China-Hong Kong, China-Shanghai, Taiwan, Vietnam)

-Improved Overall business P&L through proper Resource Streamlining and Revenue Generation Strategies

-Worked with International Retailers (TESCO, Carrefour) and Global Brands for In-Store Activations and Programs

JOHNSON & JOHNSON SINGAPORE PTE, LTD.

Shopper Marketing Manager (January 2009 – November 2010)

-Integrated Pfizer Consumer Healthcare into the J&J System

-Formulated General Trade and Drugstore Channels Shopper Engagement Programs

-Designed Insight Generation Research for Secondary, Tertiary and Drugstore Channels as inputs to Distribution and Trade Marketing Strategies

-Spearheaded Marketing Directions and In-Store Excellence Guides

-Conceptualized demand generation and activities

JOHNSON & JOHNSON PHILIPPINES, INC.

Associate Area Sales Manager – GT South Luzon (September ’06 – December ‘08)

Team Leader – GT South Luzon (March – August ’06)

-Led Strategic directions for South Luzon (Cavite, Laguna, Batangas, Quezon, Marinduque, Romblon, Mindoro, Palawan, Camarines Norte & Sur, Albay, Sorsogon and Masbate) General Trade Distribution and Development

-Headed 4 Distributor Managers as Direct Reports with 6 Distributor Entities (including 2 distributor entities opened)

-Increased Business size from Php 600 Million to Php 1 Billion annually (USD 20 Million)

Distributor Development Manager (January ’05 – February ’06)

-Turned-around a transition-candidate distributor to Distributor of the Year awardee

-Grew the Business by 14%

NESTLE PHILIPPINES, INC.

Area Sales Manager – GT Manila (November ’02 – December ’04)

-Handled the Quezon City and CAMANAVA Distributors as well as the exclusive Drugstore Distributor

-Grew the Business consistently double-digit percentages annually

Asst. Manager – Distributor Management Group (July – October ’02)

-Created and Implemented policies and procedures on General Trade Development for total company (including Good Warehousing Practices and Sales Training Manual)

Asst. Key Accounts Manager – Food Services Dept. (January ’01 – June ’02)

Key Accounts Specialist – Food Services Dept. (February – December ’00)

-Handled the No. 1 Key Account (Jollibee) and the No. 3 Key Account (Kenny Rogers) for Nestle Food Services

-Grew Jollibee Business by 150% and Kenny Rogers by 200%

-Driving force and Creator of Nestle Lemonade (initially for Kenny Rogers)

Sales and Marketing Trainee (September ’98 – December ’99)

-Ex-Truck Salesman for Cavite Area (October – December ’98)

-Sales Representative for Zamboanga Area (January – June ’99)

-Promotions Coordinator for Cagayan Valley (July – December ’99)

-Kick-Off Committee Member (January ’00)

PROJECTS AND ACHIEVEMENTS:

PRIME FUEL-UP WELLNESS, INC.

-Conceptualized and Executed the creation of Elorde Prime Nuvali, a Premium Boxing and Fitness Club

OMNI MARKETING

1.Launch of New Business in Hong Kong, China and Thailand

2.Creation of Synergized Corporate Strategy for total company

JOHNSON & JOHNSON

1.Project “EVOLVE” Member – 5 yr. General Trade Go-To-Market Strategy

2.Project Head – Pfizer Consumer Healthcare Integration to J&J Philippines

3.J&J GT Man of the Year Runner-Up (2005)

4.3-Time Distributor/Area of the Year Awardee (vs Total Company, Individual and Team Achievement)

2005 – Cavite/Laguna Distributor

2006 – Batangas Distributor

2007 – Bicol Distributor

NESTLE PHILIPPINES, INC.

1.Project Lead – Manila Right-Sizing, Good Warehousing Practices Module

2.Created Alternative Beverage Offering – Nestle Lemonade

3.Pioneer in “Ice Format” Beverages and Instant Coffee Vending Machines for Quick Service Restaurants

4.Philippine Delegate – Key Account Management Meeting (Rive Reine, Switzerland)

EDUCATIONAL ATTAINMENT:

University of the Philippines BA Public Administration 1998

Ateneo de Manila University High School Honors Program 1994

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