Product and Content Marketing

AMRITA HEMDEV

Berkeley, CA +1-510-***-**** ****************@*****.*** www.linkedin.com/in/amritahemdev WORK HISTORY

Product Marketing Manager, 12/2019 to Current

Survata, Inc. – San Francisco, CA

● Own the website (www.survata.com) and product messaging, content calendar, and online properties like social media pages.

● Shape product marketing, including new product launch planning and release marketing, and inform product development.

● Produce a wide range of sales enablement and thought leadership content, including blog posts, pitch decks, web content, emails, one-sheets, battle cards, whitepapers, product videos, landing pages, case studies, and eBooks to drive usage and renewals.

● Be the voice and expert to serve as a go-to technical resource on the team to craft compelling messaging and positioning.

● Refine the GTM strategy communicating the value proposition and develop marketing campaigns that target the core audiences.

● Manage copyeditors, designers, and web developers to help deliver content. Manage content and product marketing KPIs.

● Partner with Sales, Product, Support, and more to better demonstrate and communicate the value of the platform and products. Content Marketing Specialist, 12/2017 to 12/2019

ZypMedia, Inc. – San Francisco, CA

● Build and manage a rich content/editorial calendar that attracts a qualified audience to owned online properties.

● Manage social media marketing strategy, create, and own the company’s social media profiles and presence on HubSpot.

● Create lead generation content like eBooks, whitepapers, blogs, social media posts, case studies, one-sheets, and slide decks.

● Optimize marketing automation via HubSpot and lead nurturing processes through email, content, and social channels.

● Manage contractors and collaborate with sales and product teams to initiate projects and establish closed-loop analytics. Co-Founder and CEO, 06/2015 to Current

Sociato – Mumbai, India

● Leading and managing a team of nine direct reports, who are responsible for marketing, web development, and design.

● Responsible for customer acquisition, boosting brand loyalty through marketing strategies and relationship building.

● Increase credibility and brand awareness via digital marketing campaigns. Formed a base of over 60 CPG and SaaS clients. Content and Social Media Marketing Intern, 05/2017 to 08/2017 Holberton – San Francisco, CA

● Owned social media strategy and managed day-to-day social media marketing and engagement operations via Hootsuite.

● Implemented paid social media campaigns and increased followers by 70%. Created content like blogs, videos, and infographics. Marketing Consultant and Social Media Manager, 02/2014 to 06/2015 Freelance – Mumbai, India

● Worked directly with entrepreneurs and led their digital and offline marketing strategy, targeting, and campaign development.

● Increased engagement rate by 40% for 12 social media client accounts managed on Facebook, Instagram, Twitter, and LinkedIn.

● Initiated two key partnerships, which resulted in a 54% revenue growth. Cultivated and managed relationships with key clients. Marketing Evangelist, 07/2013 to 02/2014

Bizdom Learning Technologies – Mumbai, India

● Responsible for the website and building new SaaS products.

● Strategized and implemented online and offline product marketing campaigns, which resulted in a 26% growth of mobile users. EDUCATION

Executive MBA, University of the Cumberlands: Marketing and Strategic Management, December 2020 International Diploma Program, University of California, Berkeley:Entrepreneurship and Project Management, 2017 Master of Commerce, University of Mumbai:Marketing, 2015 Certificate in Advanced Digital Marketing, Digital Marketing Institute, 2015 Bachelor of Management Studies, University of Mumbai: Marketing,2013 SKILLS

Marketing Management Strategic Planning Content, Product, and Growth Marketing HubSpot Email and Social Media Marketing LANGUAGES: English, Hindi, and French (Basic)

INTERESTS: Creative writing, Studying stock markets, Making videos, Swimming, Photography, Chess, and Traveling.

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