Digital Marketing Manager

Lean Elmina R. Chan

Philippines Address: **k Burbank Tower 2, California Garden Square,

Libertad St., Brgy. Highway Hills, Mandaluyong

Singapore Address: Blk 283, Bukit Batok East Ave 3, S650283 Tel. No.: 091*-*******

Email Address: **************@*****.***

I. Career Objectives

To be with a stable corporate organization that will allow ample room for personal and professional growth. To have a promising career that will strengthen the drive for achieving corporate vision.

I. Educational Attainment

Graduate School: Center for Continuous Education

Marketing and Project Management

Ateneo De Manila University

Collegiate: Bachelor of Arts in Business Administration Major in Marketing/Advertising

Miriam College Foundation (College)

Katipunan Ave. Quezon City, Philippines

Secondary & Primary: St. Matthew College

Ampid, San Mateo, Rizal, Philippines

II. Honors and Awards

Dean’s Lister, 1st Semester (S.Y 2002-2003)

Dean’s Lister, 2nd Semester (S.Y 2002-2003)

Candidate for Cum Laude

Best Marketing Manager, Inter-School Business Association (IBA 2003) Top 2 ESP Student Intern, Citibank On-the-Job Training (2002) Model ESP Student Intern, Citibank On-the-Job Training (2002) III. Organizational Affiliation

Marketing Manager, Inter-School Business Association (2002-2003) IBA member (2000-2003)

Miriam Marketing Managers member (2000-2003)

Inter-Marketing Association member (2000-2003)

Miriam College Job Fair, Usherette (2002)

Student Volunteer Committee member (2001)

Orientation Committee volunteer (1999-2001)

Sanggunian ng Mag-aaral ng Miriam Staffer –student council (1999) Office for Social Involvement volunteer (1999)

IV. Skills / Interests

- Marketing Communications and Advertising

- Corporate Communications and Public Relations

- Training and Development (Technical and Non-Technical)

- Market Research

- Business Administration and Management

- Project Management

V. Work-related Experiences

May 2017 – present DirectWithHotels Ltd.

Position: Head of Project Management Office

- Responsible for establishing and running the Project Management Office with the objective of ensuring all projects are delivered using a “best practice” Project Delivery Approach and are delivered within the agreed scope, time, cost and quality.

- Overseeing the portfolio of organizational projects, providing expert knowledge and support and monitoring progress and reporting on the portfolio status

- Responsible for the definition and maintenance of standards of project management and process

- Provide strong leadership in a matrix environment to promote best practices in managing interrelated projects and programs to ensure successful delivery

- Ensure project resources have the correct tools and processes in place and that all relevant staff are trained and equipped to deliver successfully

- Assists with advising managers and teams on the best use of project management disciplines and approaches and act as the first point of contact for any program management queries

- Excellent organizational skills

- Ability to liaise with people at all levels of the organization Nov 2014 – Apr 2017 DirectWithHotels Ltd.

Position: Gross Profit Academy Head

- Leads the Gross Profit Academy and Product Training Team that acts as the Champion for all account management-related and technical product training needs and disciplines in the organization.

- Leads and owns the best practice competencies across Design, Copy and Digital Marketing Strategies

- Create and deliver training competency through an extensive curriculum that includes product trainings, design, copy and digital marketing best practices implementation, market immersions, communication skills and consultative coaching activities.

- Oversees direction and ownership of the eLearning platform that includes course creation, quizzes, exams and certification

- Create and deliver end-user and partner training and development including curriculum, training, exams and certification

- Act as the content expert and maintain relevant training documents and training materials for all levels of training.

- Proactively assess the product training needs of all departments and develop training material that emphasize on how they can use the products to aid them in carrying their functions to achieve their team objectives.

- Plan and manage the training calendar for all Academy and product trainings

- Participate in requirements definition of products, disciplines and strategies especially on the area of usability and alignment of specs to current business needs. Mar 2013 – Nov 2014 DirectWithHotels Ltd

Position: Product Training Manager

- Leads the Product Training Team that acts as the Champion for all technical product training needs and programs in the organization.

- Create and deliver end-user and partner product training including curriculum, training, exams and certification

- Provide periodic product enablement trainings to the coaching team located worldwide.

- Deliver product training that is sufficiently technical, but more geared to business benefits and competitive advantages.

- Act as the content expert and maintain relevant training documents and training materials for all levels of training.

- Proactively assess the product training needs of all departments and develop training material that emphasize on how they can use the products to aid them in carrying their functions to achieve their team objectives.

- Plan and manage the training calendar for all products especially for the Hotelier Extranet and Channel Management System.

- Participate in requirements definition of software products especially on the area of usability and alignment of specs to current business needs. Nov 2011 – Mar 2013 DirectWithHotels Ltd.

Position: Market Lead, Mandarin Market

- Leads the account management competency of sales, marketing and customer service for hotel partners in the region of Singapore, Malaysia, China, Macau and Hong Kong

- Manages a group of Account Managers per portfolio

- Deliver the target revenue contribution of assigned markets through effective and efficient market management, campaign design, performance interventions and development and maintenance of a quality management system

- Design and manage the implementation of universal and market specific campaigns in a year on year increase in revenue

- Generate, analyze and provide feedback on market performance and identify service delivery gaps

- Ensure development, implementation and improvement of a Quality Management System within Market Management

- Manage the employment, determine capability building requirements for continuous people development

- Provide support/resources needed by the team

- Maintain accurate and comprehensive database of all hotel partner contacts of all active hotels

July 2009 – Oct 2011 PropNex Realty Pte Ltd (Singapore) Position: Corporate Communications and Marketing Executive

- Provide direct support and second in charge to the Corporate Communications Manager in the guardianship, enhancement and promotion of the company’s corporate image to all relevant publics

- Establishes, manages and fosters strong media relations.

- Provides liaison and supports media relations, manages media database and reports, handles feedback and online communications, organizes and conducts corporate events, mainly handles the production of corporate videos, publications and in-house newsletter and provides advice to customer groups on write-ups and PR matters

- Conducts, or assists in conducting portions of market research activities to identify targeted populations, including potential underwriters and sponsors, and identifies the appropriate media for distribution of promotional information.

- Handles corporate website maintenance such us uploading website material/information

- Handles updates on the corporate website’s Virtual Office February 2008 – July 2009 PropNex Realty Pte Ltd (Singapore) Position: Corporate Communications and Marketing Officer

- Provide support to the Corporate Communications Executive and/or Manager in the guardianship, enhancement and promotion of the company’s corporate image to all relevant publics

- Establishes, manages and fosters strong media relations.

- Provides liaison and supports media relations, manages media database and reports, handles feedback and online communications, organizes and conducts corporate events, assists in production of corporate videos, publications and in-house newsletter and provides advice to customer groups on write-ups and PR matters

- Conducts, or assists in conducting portions of market research activities to identify targeted populations, including potential underwriters and sponsors, and identifies the appropriate media for distribution of promotional information. September 2006 – Dec 2007 DirectWithHotels Ltd.

Position: Performance Maximization Manager

- Handles all Visayas and Mindanao (Philippine Islands) and Singapore hotel accounts

- Manages Visayas and Mindanao Philippine Islands) and Singapore portfolio activities and team members

- Conducts performance analysis on hotels and determines related portfolio initiatives

- Builds relationships among hoteliers and guests alike

- Prepares analysis for monthly Web Performance Reports and recommendations

- Prepares internal reports such as Search Engine Optimization, Best Rates Online etc., in support to the Website Performance Report

- Conducts Sales presentation and Hotel Staff trainings

- Handles Reservation Management project and all its related activities (interface, logs, templates, workshops, schedules, files etc.)

August 2005 – Sept 2006 DirectWithHotels Ltd.

Position: Hotel Relationship Assistant

- Assists in handling 30+ hotel accounts in both local and international markets

- Conducts data gathering for monthly reports

- Prepares all monthly reports such as Website Performance Reports

- Conducts research studies on market territories

- Conducts price audits amongst hotel accounts and third party portals

- Assists in hotel system trainings

March 2005 – August 2005 Maxicare Healthcare Corporation Position: Ad and PR Associate

- Handles all Ad and PR activities (events, launch etc.)

- Prepares and handles development of all company collaterals

- Handles all above-the-line and below-the-line efforts (maintenance of corporate presentations, sales kits, corporate items etc.)

- Handles branding campaigns and all its initiatives July 2003 – February 2005 Maxicare Healthcare Corporation Position: Corporate Accounts Assistant

- Handles all banking accounts (i.e. EPCIB, BPI, BSP, PNB, BDO etc.)

- Monitors delivery of all primary and secondary deliverables to external clients

- Assists in implementation of accounts retention activities

- Assists in conducting orientation sessions and presentations

- Receives and handles client inquiries and concerns

- Monitors the turn-around-time (TAT) of the other support units to ensure the timely delivery of the deliverables

VII. Personal Information

Age: 34 yrs. Old Sex: Female

Nationality: Filipino Birthday: January 1, 1983

I hereby attest that the information given above are true and to the extent of my knowledge. References are available upon request.

Lean Elmina R. Chan

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