Marketing Sales

Lan Nguyen

773-***-**** **********.**@*****.*** linkedin.com/in/ngplan

A Marketing Analytics Manager with an M.S. in Applied Economics experienced in using statistical software to analyze data and provide analytical insights prefers to undertake challenging assignments in the marketing services to solve complex issues and drive superior results EDUCATION

University of Cincinnati Cincinnati, OH

Master of Science in Applied Economics; GPA: 3.748/4.0 August 2017 Certification: Salesforce Certified Force.com Developer and SAS Certified Base Programmer Thesis: The social and economic impacts of education on the unemployment rate in the United States labor market Kalamazoo College Kalamazoo, MI

Bachelor of Arts in Economics; Chinese minor; Major GPA: 3.58/4.0 March 2015 Senior Thesis: A Theoretical and Empirical Analysis of Economic Sanctions and National Security in the United States CORE

COMPETENCIES

• Econometrics and Statistical Technique: Bayesian/Spatial Econometrics, OLS, DLM, VAR, VECM, A/B Testing

• Financial Modeling: Monte Carlo Simulation, Risk Management, LBO, DCF, PRPM, CAPM, CLV

• Data Mining and Advanced Modeling: Data Consolidation, Conjoint Modeling, Structural Equation Modeling

• Strategic Decision Forecasting: Process Improvement, Critical Assessment, SWOT Analysis, Project Management ANALYTICS

PROJECTS

Time-series Analysis using R and SPSS: Used real macroeconomics data to evaluate the human capital theory for recommendations and to forecast the future employment trends for educational investment Multiple Regression Analysis using SAS- Team Lead: Manipulated labor statistics data to examine the hidden e economic relations and applied spatial econometrics to incorporate the locational aspects for testing spatial dependence Data Visualization using Tableau: Created interactive graph visualizations for financial reporting to facilitate the decision- making process and provided actionable recommendations for highest ROI. PROFESSIONAL

EXPERIENCES

Truesight Consulting New York, NY

Marketing Analytics Consultant September 2018 – current

• Build advanced Marketing Mix Modeling in R and capture long-term brand equity to gain client’s retention by 10%

• Update in-house optimization tool to customize analytics solutions, leading to 15% increase in marketing efficiency

• Perform budget allocation scenario to help clients sustain competitive advantage and drive strategic growth by $1M

• Implement A/B Testing and Multivariate Testing in R to improve user experience and double the conversation rates Follett Corporation Cincinnati, OH

Business Development Analyst December 2016 – August 2018

• Expanded customer base to grow market share and led sales transformation initiatives to improve store performance

• Supervised daily cash management to prevent loss and introduced new promotion programs to retain customer loyalty

• Increased weekly retail sales by $10,000 through forecasting market trends and supporting retail risk management Amritt, Inc. Long Beach, CA

Management Consulting Analyst April 2015 – July 2016

• Reviewed P&L statement to enhance financial stability and forged strategic alliances to generate earnings of $9M

• Constructed time series model to reduce market volatility and identified core competencies to optimize efficiencies

• Used predictive modeling to get highest yield per client and run regression analysis to exceed annual profit by $1M DHL Americas Erlanger, KY

International Trade Affairs and Compliance Intern May 2014 – September 2014

• Researched foreign institutions to eliminate red flag shipments by 45% and to accelerate the legal escalation process

• Addressed the compliance challenges by auditing internal database and publishing the first official policy guidelines

• Updated current tracking system to reduce shipment delay by 19% and evaluated new policies to mitigate risk Military Commercial Joint Stock Bank Hanoi, Vietnam Investment Banking Analyst May 2012 – March 2014

• Performed extensive M&A valuation using comparable companies to boost revenue by 22% for a major retail client

• Led team’s efforts in structuring strategic advisory engagements to monitor liquidity and to generate $5M in return

• Built cash flow model to raise $550.000 and executed financial transactions to increase net asset value over 2.5x LEADERSHIP

ROLES

University of Cincinnati Telefund Professional Fundraiser Kalamazoo College Office of Admission Admission Counselor Kalamazoo College Residential Life Resident Assistant New York Cares Volunteer Lead

Cincinnati, OH

Kalamazoo, MI

Kalamazoo, MI

New York, NY

TECHNICAL

SKILLS

• Access, Bloomberg, Geoda, Google Analytics, Excel, R, SAS, SPSS, Salesforce, Stata, SQL, SAP, Tableau, VBA

• Native Vietnamese, Fluent English, Advanced Chinese (Mandarin), Intermediate Japanese

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