Senior Manager Marketing

SARA BURCHERI

Chicago, IL ****.*****@*****.*** 630-***-**** linkedin.com/in/saraburcheri

INNOVATIVE MARKETING LEADER

Resourceful and results-driven experiential marketing professional with expertise in training and leading event teams, event management, and marketing strategy. Results driven, creative and analytical project manager.

KEY SKILLS

• Branding • Budget Analysis & Management

• Event Marketing & Management • Event Production

• Innovation • Strategic Planning

• Training & Development • Content Creation

• Solution Oriented • Microsoft & Office Suites

• Hospitality • Customer Service

PROFESSIONAL EXPERIENCE

Macy's, Inc., -- Marketing Chicago, IL June 2009 – February 2020 Senior Manager, Special Events, April 2013 – February 2020 Moved into a senior level leadership role, directly hiring, training, and managing 4 event producers, each focused regionally throughout the Midwest to cumulatively produce and execute over 60 fashion, home, culinary, cause and children’s events annually.

• Served as an integral part of an innovate team with new event ideas to stay relevant in the market with our customers and competitors. This included sourcing/negotiating and contracting influencers and celebrity hosts for added advertising opportunities.

• Worked cross-functionally with key stakeholders including store management, buying & planning, merchandising, visual and operations teams in the development of effective in-store promotions to promote the brand.

• Strategized seasonal event plans & budgets for North Central region; focused on event initiatives to support larger marketing campaigns for the Macy’s brand. This included identifying best store locations based on sales reporting, conceptualizing event experience and allocating budgets.

• Negotiated, secured and managed relationships with key marketing partners and sponsors, which translated into event opportunities; identified outside sponsors for Macy's special events to offset departmental expenses.

• Evaluated Macy's event marketing initiatives from both quantitative and qualitative standpoints. Regional Manager, Special Events, March 2011 – April 2013 Promoted to manager after mastering the coordinator role job requirements. Used previously gained skills to continue collaborations throughout the Midwest Region to develop and successfully effectuate marketing fashion events to drive sales.

• Led initiative and communication for all Men’s Marketing National Events; included sourcing and executing national sweepstakes across all 730 Macy's locations.

• Managed team of direct reports and led department weekly meetings, calendars, budgets and strategy.

• Partnered with Barbara’s Bookstore to support, manage and produce book signing events at flagship location with 12+ celebrity authors annually.

• Procured vendor partnerships and funding for events as well as managed spending by tracking invoices and expense reports to meet multiple project budgets.

• Worked with advertising team to create impactful newspaper, magazine, radio and internet promotional materials.

• Continued to produce two charity galas with 1300+ attendees per event annually. Regional Event Coordinator, Special Events, June 2009 – March 2011 Became a part of the marketing team traveling and partnered with PR and visual teams to develop and successfully execute marketing events throughout Minnesota & Michigan. This included 2 weeks of iconic Flower Show event activation, Celebrity Chef Demonstrations, Waterford Crystal signing events and more.

• Planned & Executed annual charity gala, Glamorama, in Minneapolis for 1300 attendees.

• Responsible for sourcing, ordering and procuring payment or all third-party vendors and Sara Burcheri ****.*****@*****.*** Page Two

negotiating services.

Catering Event Specialist, Macy’s One Eleven Events, August 2006 – June 2009 Sold, created, planned and executed upscale catered events for groups ranging in size from 10 to 2,500 guests, both on and off premise.

• Managed both front of the house and back of the house catering staff; identified, trained, mentored and promoted high potential staff to ensure retention of existing talent.

• Conducted monthly sales forecasts, budgetary processes and profit and loss analysis. EDUCATION

Bachelor of Art, Communication Studies

University of Iowa, August 2002 – May 2006

Courses: Minor in English; Certificate in Entrepreneurship PRODUCED EVENTS

• Fashion Events with hosts, including: Clinton Kelly, Kelly Osborne, Johnny Weir, Project Runway Alum Mondo, Camilla Alves, Perez Hilton, Giuliana Rancic

• Book Signings with authors, including: Chelsea Handler, Andy Cohen, Ross Matthews, Kelly Cutrone, Stan Mikita, Rosie Pope, Common, Buddy Guy, Gordon Ramsay, Bill & Giuliana Rancic, Nigel Barker

• Culinary Demos with chefs, including: Rick Bayless, Stephanie Izard, Marcus Samuelson, Nancy Silverton, Michelle Bernstein, Tom Douglas, Takashi Yagahasi, Ming Tsai, Todd English, Fabio Viviani, Edward Lee, Aeysha Curry, Marc Forgione, Stuart O’Keefe & countless local chefs

• Personal Appearances with: Martha Stuart, Thalia, Betsey Johnson (5 events), Frank Sepe, Bobbi Brown, Rachel Ray, Cubs Kyle Schwarber, Bulls Legend Bob Love, Bulls Legend Toni Kukoc, Bears Matt Forte, Bulls Jimmy Butler, MTV’s Chris Boykin, Alli Simpson, Cody Simpson, Katherine McPhee, Nick Cannon, Robin Thicke, 50 Cent and more

• Annual Diversity Events to celebrate: Pride, Asian Pacific American Heritage Month, Hispanic Heritage Month, Black History Month

• Home Events featuring: Michael Aram (annual signing event), Waterford (10 annual signing events), Lalique, Keurig, Kitchen Aid, Hotel Collection

• Grand Opening Events: Store Openings, Brand Openings within store, Backstage Off-Price Events

(Nationally led all openings)

• Vendor Event Partnerships: Nike, Calvin Klein, Eileen Fisher, Armani, Radley, Levis, Dior, Sunglass Hut, Coach, Hello Kitty, Izod, Locker Room by LIDS, Tissot, Michael Kors, Nautica, Silver Jeans, Burberry, Ralph Lauren, Radio Disney, Q101 Shop with Rocktar event (2 years), Denim & Supply, Love Bravery by Lady Gaga, Radley

• Macy’s Presents Glamorama- Charity Gala events; Fashion Shows + After Parties for approx. 1300 people each in Minneapolis & Chicago; 2006-2016; talent management for Robin Thicke, Ne-Yo, Jason Derulo, Cheryl Crow, Bruno Mars, Big & Rich & more.

• National Lead for Men’s events: Annual Men’s Style & Designer events, All Star Games, Day at the Ballpark, Sean John, Perry Ellis, Personal Appearances for championship wins (Superbowl, World Series, Stanley Cup, NBA Playoffs)

• Misc Active Events: Women’s Health Race, Run 10 Feed 10, RnB Yoga Events, Nike Product Launch, Daybreaker Holiday Yoga event

• Cause Marketing National Lead for: Make a Wish Believe Day Holiday Wishes, Got Your 6 Events, American Heart Association Annual events

• Annual Flower Show events: Two weeks of daily event activation in Chicago (ongoing) & Minneapolis (ended in 2015)

• Additional annual events: Spring Fashion, Fall Fashion, Derby Fashion & Culinary Events, State Street Tree Lighting, Holiday Trim Events, Detroit Fireworks

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