KENNETH ROOKER 612-***-**** adcq9t@r.postjobfree.com https://tinyurl.com/yc2q4tjv

EXECUTIVE SUMMARY

A conceptual and creative leader in the digital space, I’m driven to generate dynamic design solutions

that surpass expectations. Recognized for increasing revenue and overall client satisfaction rates, I

generate ideas, solutions, and the game plans required to elevate the core functionality and aesthetic

of my projects, whether it be for a Fortune 1000 company, nonprofit, or a small, locally-owned business.

In my 10+ year career as an art director, senior designer, and illustrator I've displayed strong leadership

and collaborative abilities from project conception to final execution.

CINE-O-MATIC, INC. // Minneapolis, MN [ Designer / 2019 ]

Cine-O-Matic is a creative post-production studio that specializes in content delivery for feature films,

television, documentaries, and more. As the primary Designer with Cine-O-Matic, I am responsible for

the look and feel for all digital interactive menu systems for Blu-ray, DVD, and all related materials.

Other duties include some animation and production work. Clients include PBS, Oscilloscope Films,

Echo Bridge Pictures, Cult Epic Films, and Bullfrog Films.

NORTH HENNEPIN COMMUNITY COLLEGE // Minneapolis, MN [ Adjunct Faculty / 2018-present ]

Teaching project based coursework in adobe creative suite (Illustrator /Photoshop /InDesign), aesthetics,

art / design history, and professional practices during Fall semester.

JUXTAPOSITION ARTS // Minneapolis, MN [ Graphics Lab Director / 2014-2018 ]

Oversaw the day to day operations (mentoring, client contact, project management, design) at the

Juxtaposition Arts graphics lab, a creative focused, youth studies apprentice program located in North Minneapolis.

We specialized in Adobe creative suite training, and professional design training, while working on actual client projects.

Apprentice ages range from 14 to 21. Recent Juxtaposition clients serviced include the Guthrie Theater, Lunds & Byerlys,

Target Corporate, 3M, Mill City Museum, and the Super Bowl Committee.

FREELANCE CONSULTANT [ 2005-present ]

Innovate and recommend new brand promotion strategies; design print and interactive marketing collateral

for local businesses and advertising /marketing firms including Ivie & Associates for Supervalu Inc. through

Creative Circle staffing.

STAR TRIBUNE // Minneapolis, MN [ ART DIRECTOR, INTERACTIVE / 2006-2012 ]

Determine scope and strategy of digital advertising campaigns; lead in-house and offshore design teams to

a unified creative vision across mediums. Lead design, user experience and brand strategy for $100K+ advertising

campaigns, including many nationally recognized brands such as Macy’s, AT&T and BMW.

CONDÉ NAST PUBLICATIONS // New York City, NY [ SENIOR DESIGNER / 2003-2004 ]

Own creative vision and aesthetic design for marketing promotions (print and animated) in publications including

Vogue, Wired, Vanity Fair, Architectural Digest, The New Yorker and Gourmet. Create animated promotions and

video clips displayed on billboards in Times Square.

MAJOR LEAGUE BASEBALL // New York City, NY [ INTERACTIVE DESIGNER / 2001-2002 ]

Developed animated ad banners, clip art, player montages, page looks, along with several character icon designs

that were used frequently on the children's version of the site. Also responsible for supplying graphics, masthead

designs and banner ads to ten of the official team sites.

LUMINANT WORLDWIDE // New York City, NY [ INTERACTIVE ART DIRECTOR / 1999-2000 ]

Conceptualize design strategies and implementation for Fortune 1000 client websites such as M&M/Mars,

Nickelodeon, and Beck’s Beer North America. Key contributions included managing design staff, project planning

and client presentation, as well as “hands on” design, animation and digital illustration.

EDUCATION [ University of The Arts Philadelphia, PA / BFA, Illustration / Graphic Design ]

RECOGNITION + AWARDS

THE CREATIVE GROUP: Recognized for outstanding creative design service and customer satisfaction with

“Consultant of the Quarter” award.

WEBAWARD.ORG: Awarded the Standard of Excellence in the New York Web Award competition for design

contributions to Skittles.com.

SKILLS [ Adobe Illustrator /Photoshop /InDesign /After Effects /Animate /Sketch/Art Direction /Client Interface /Presentation]

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