Sales Marketing

William Gafabusa

647-***-**** • ***********@*****.***

A marketing and sales professional skilled at growing market share, training and leading sales associates, and managing product brands

QUALIFICATIONS

More than 12 years of marketing and sales experience

Branding and distribution specialist

Years of experience working with large retail companies

Effective customer experience management strategies

Effective marketing research planning, and reporting

Excellent communications and negotiation skills

Life experiences in multicultural communities

Working languages are English and Bantu

MARKETING and SALES ACHIEVEMENTS

Marketing Strategies and Execution

·Trained sales crews monthly on quality, distribution, price, promotion and persuasive selling

·Developed a route to market using a database that ensured visiting all customers served by key distributors

·Identified new business opportunities through new product design, market research, and networking

·Provided sales crew with tools, insights, and information to efficiently close more sales and increase sales and profit

·Developed marketing plans to take advantage of opportunities: grew regional market shares for companies in Kampala from 62% to 72.9%; and, increased growth in the East from 40% to 47%, in the West from 43% to 54%, and in the Southwest from 42% to 45%.

Marketing Communication

·Participated in forums, conferences, client discussions, and used business plan information to produce clear strategies for growth

·Explained the benefits of company services to potential customers by articulating client needs based on the brand promise and business strategy

·Negotiated advertising space in the region with local media, ensuring ad placements and proper billing and payments

·Managed relations with media houses in terms of company relations, thereby enhancing branch image

·Established relationships to ensure successful execution of sales activities

·Developed innovative strategies for renewal and client retention by introducing client relationship management and experience programs

Budgeting and Administration

·Coordinated with distributors to design media plans and set budgets, matching suitable media outlets

·Developed purchase plans for different depots in various areas

·Implemented policies and directives for financial management and advising on financial priorities and budgetary matters This responsibility was vital when ensuring accurate quantities and that the brand mix was stocked according to stock positions in all depots

·Improved company/distributor relationships by communicating effectively and creating an enabling environment for conducting business

·Ensured new business targets were met by aggressively marketing and promoting services through coordinating income-generating activities

·Grew market share of beer/spirits by improving out-of-stock situations in the region, ensuring distributor coverage, and ensuring that call frequency targets were achieved

WORK HISTORY

1.Warehouse

Amazon Logistics

Toronto, ON

2019 to 2020

2.Customer Service Representative

Marlington Management

Toronto, ON

2019 to present

3.Marketer & Brand Associate

AGL Marketing Limited

Georgetown, ON

2020 to present

4.Business Development Representative

ICEA Life Assurance Co Associates

Uganda

2016-2019

5.Area Marketing Manager

Unilever

Kampala, Uganda

2015

6.Warehouse Manager

Atyam & Brothers

Uganda

2014-2015

7.Distribution/Sales Manager

Diageo Plc

Uganda

2013-2014

EDUCATION

Verified International Academic Qualifications badge issued by World Education Services (WES) Canada

MBA (Project Management)

Makerere University

Uganda

2017

Diploma (Marketing)

Chartered Institute of Marketing

United Kingdom

2016

Bachelor of Business Administration (Marketing)

Makerere University

Uganda

2011

Diploma in Business Administration (Marketing)

Makerere University Business School

Uganda

2006

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