Product Manager

PUTTHIDA HENSAWANG (SOMMY)

www.linkedin.com/in/putthidah Tel: 412-***-**** ******************@******.*****.*** WORK EXPERIENCES

SHOCLEF CORPORATION Leading Ecommerce Company San Francisco, CA, United States Product Manager (Shopping App, Admin Panel and WealthBet App) Nov 2019 – Present

• Develop product strategy and roadmap for an online-to-offline global e-commerce service from end-to-end. Working with Design, Analytics and Engineering teams to define KPIs, drive all executions of product improvement. Launched the first iteration in one month and quickly grow the business globally. In 3 months, the product has reached 5 countries, with fully automated B2C use flow.

• Work the cross-functional team to launch new products for revenue projection, organizing knowledge sharing sessions, technical product testing, and marketing collaterals preparation.

ABOVE STUDIO Ethical fashion company in Brooklyn New York, United States Founder/ Chief Operating Officer (COO) Aug 2018 – Present

• Building a competent team from scratch as a startup company and leading design, Marketing and product development teams.

• Contribution to website and e-commerce prototyping and setting up sales channels using SaaS and CRM tools.

• Building strategic planning and implementation process in marketing, business development and social media and leading research efforts to define and evaluate business strategies to achieve mission of ABOVE STUDIO. ANGLEYS BALEK NEW YORK Fashion company in New York City New York, United States Digital Marketing Product Manager/Design Researcher Sep 2016 – Aug 2018

• Worked closely with co-founders to create strategic plans and business development plans for digital marketing and coordinated with Ad agencies and PR team to execute the marketing campaigns to reach target sales and customers base.

• Created concepts and design materials for fashion week and trade shows to promote brand and new product line and managed the organizing team at the events to promote brand and new season products.

THAILAND BOARD OF INVESTMENT NORTH AMERICA New York, United States Research and Marketing Assistant Apr 2015 – Jul 2015

• Analyzed various U.S. companies information, industry data, foreign investment tax incentives and return on investment to match U.S. investors with potential domestic partners and suppliers in Thailand and led marketing campaigns such as email marketing and investor event. TNS RESEARCH INTERNATIONAL UK Market Research Agency Bangkok, Thailand Project Manager (Marketing Researcher focused on Asia Pacific Region) Sep 2011 – Sep 2013

• Led data analyst team to design data collection strategy, data quality control, research on alternative solutions, and apply appropriate statistical methods such as t-test and multivariate analysis to achieve optimal outputs.

• Developed project plan with clients and recommended data analysis solutions to address client’s business issues.

• Created strategic development project plans and executed U&A tracking, product test and mystery shopping marketing research projects from commissioning stage to final data delivery (Market Analysis). THE BANK OF TOKYO-MITSUBISHI UFJ Leading Japanese Bank Bangkok, Thailand Business Analyst - Regulatory (Corporate Finance Department) Sep 2010 – Sep 2011

• Managed end to end delivery of technology solutions for internal team and established plans and track the plans and status.

• Managed relationships with major corporate accounts in government, power and electricity, telecommunications, shipping and transportation Industries.

• Managed the regulatory & compliance work steam across equities trading front to back and provided reporting and track project plan and status. ITONE COMPANY LIMITED Accenture joint-venture company Bangkok, Thailand System Analyst, SAP CRM application May 2006 – May 2007

• Designed, gathered users’ requirement, created technical specifications and implemented SAP platform.

• Developed technical design and programming enhancement for the customer relationship management platform to improve sales performance. EDUCATION

ENGINEERING SCHOOL, BROWN UNIVERSITY Providence, RI, United States Master of Science in Innovation Management and Entrepreneurship 2015 - 2016

• Semi-Finalist on Rhode Island Business plan 2016, Alumni Interviewer UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN Urbana, IL, United States Master of Science in Policy Economics (One semester graduated ahead) 2013 - 2014 KASETSART UNIVERSITY Bangkok, Thailand

Bachelor of Engineering in Computer Engineering 2002 - 2006

• Program Scholarship and Paper Publication at The 2nd NCCIT’2006 in Bangkok, Thailand ADDITIONAL INFORMATION

• Programming Languages/ Tools: Advanced SQL, Excel, Tableau, Salesforce, R, SaaS, PHP, CSS, HTML5, SPSS • Select Community Involvement:Mentor at BrownWomen Entrepreneur, Member of Brown RealEstate NYC, Mentor to • Select Personal: Yoga Instructor 200Hours, Final round of Miss Thai NYC 2016, Member of TANY(Thai Artists in NY)

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